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turn your USP into a SEO Goldmine - text over image of woman looking at screen with analytics

3 min read

How to Turn Your USP into an SEO Goldmine

A strong USP is a strategic asset that can power your entire revenue operations (RevOps) strategy. But many companies struggle to activate their USPs in ways that drive results.

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uncover hidden issues with a hubspot portal audit

2 min read

Uncover Hidden Issues with a HubSpot Portal Audit

Is your HubSpot portal living up to its full potential? Discover how a comprehensive audit can uncover hidden issues, optimize performance, and boost...

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man looking at laptop with text, 'why your organic traffic may be dropping and what to do about it'

2 min read

Why Your Organic Traffic May Be Dropping and What to Do About It

If your organic traffic has taken a hit lately, you’re not alone. Since Google rolled out its AI Overviews, some websites have seen traffic drop as...

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Beyond the Hype: Making AI Work for Your B2B Strategy

2 min read

Beyond the Hype: Making AI Work for Your B2B Strategy

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....

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why b2b sales teams need marketing automation (text over image of a yellow chart with wooden cube blocks)

2 min read

Why B2B Sales Teams Need Marketing Automation to Drive Revenue

In B2B currently, efficiency, alignment, and scalability aren’t just buzzwords—they’re requirements for growth. That’s why marketing automation is no...

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text over an image of a content strategy meeting with hands and tables at table. text reads, 'types of content that turns curiosity into conversations.'

2 min read

6 Types of Content That Turn Curiosity Into Conversations

One of the most powerful tools in your arsenal is content—not just as marketing collateral, but as a strategic asset for your sales team. The right...

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3 Sales Enablement Challenges Media Companies Face — And How to Overcome Them

1 min read

3 Sales Enablement Challenges Media Companies Face in 2025 — And How to Overcome Them

In 2025, the media industry continues to evolve at a rapid pace, driven by technological advancements and shifting consumer behaviors. Sales...

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hands typing on laptop with 3 envelopes flying into screen and the text,

2 min read

The Power of Personalization: Crafting Irresistible Outreach Messages for C-Suite Executives

The Importance of Personalization in B2B Sales In today's competitive B2B landscape, generic outreach messages simply do not cut it, especially when...

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multi-colored sticky notes with marketing terms and a hand holding one that reads,

1 min read

B2B Marketing Tactics That Every Media Company Needs to Embrace in 2025

As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain...

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HubSpot Reporting: Here's What Should Be On Your Dashboard

2 min read

HubSpot Reporting Hacks: Here's What Should Be on Your Dashboard

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM: reporting and...

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dart on dart board with text layover

3 min read

3 Things Your PEO Should Do Now to Have a Goal-Crushing Q4

For PEOs, Q4 isn’t just another quarter—it’s the Super Bowl of selling. Between October and December, decision-makers are finalizing budgets, seeking...

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Building Winning Sales Playbooks - B2B Sales & Marketing Hotline

2 min read

Building Winning Sales Playbooks

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource...

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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them...

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Becoming a Thought Leader: How to Build Trust in B2B Relationships

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

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key metrics for measuring b2b revenue operations

2 min read

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...

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top b2b marketing and sales channels in 2025

2 min read

Top B2B Marketing and Sales Channels for 2025

As we approach the end of Q1 2025, it's crucial for B2B organizations to evaluate the effectiveness of their marketing and sales strategies. The past...

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revenue operations efficiency checklist text over an image with a team looking at analytics on a whiteboard

2 min read

Revenue Operations Efficiency Checklist For A B2B Organization

Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By...

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text: 'boost media sales with a high-impact website' over an image of a laptop

2 min read

Boost Media Sales with a High-Impact Website

In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads....

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1 min read

5 Signs Your Sales And Marketing Teams Are Working In Silos (And How To Fix It)

The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed...

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2 min read

Top Tips to Optimize Sales Processes for PEO Organizations

Unlock the full potential of your Professional Employer Organization (PEO) revenue operations by implementing these proven strategies designed to...

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3 min read

The Growth Formula for Waste Management Companies: Alignment, Branding, and Digital Strategy

The waste management industry is facing significant change. With heightened competition, increasing environmental awareness, and the demand for...

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white arrow showcasing growth over time on a blue background

2 min read

2025 Inspiration: 8 Tactics Driving B2B Growth

Every year, B2B organizations hit the ground running with the strategies and tactics they think will elicit the best response from their target...

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B2B Buying Process: Dream Vs Reality

2 min read

The B2B Buying Process: Dream vs Reality

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap...

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Crafting a Compelling B2B Podcast: From Concept to Launch

2 min read

Crafting a Compelling B2B Podcast: From Concept to Launch

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from...

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Why CEOs Need to Get Social: Personal Branding in the Digital Age

4 min read

Why CEOs Need to Get Social: Personal Branding in the Digital Age

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO,...

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Mapping Content to the Buyer's Journey: A Sales Driven Approach

3 min read

Mapping Content to the Buyer's Journey: A Sales-Driven Approach

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...

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Leveraging HubSpot's Full Potential for Marketing

2 min read

Beyond CRM: Leveraging HubSpot's Full Potential for Marketing

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a...

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Unifying Your B2B Strategy Through HubSpot Integrations

2 min read

Unifying Your B2B Strategy Through HubSpot Integrations

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....

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How to Tackle Skepticism About Marketing ROI

6 min read

How to Tackle Skepticism About Marketing ROI

If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about...

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Streamlining Your Sales Funnel with HubSpot Automation

3 min read

Streamlining Your Sales Funnel with HubSpot Automation

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation....

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How B2B Podcasts Are Revolutionizing Marketing Strategies

1 min read

How B2B Podcasts Are Revolutionizing Marketing Strategies

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced...

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Content Repurposing: Getting More Mileage Our of Your Content

3 min read

Content Repurposing: Getting More Mileage Our of Your Content

In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your...

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From Search to Sale: Aligning Your SEO Strategy with Your Sales Funnel

5 min read

From Search to Sale: Aligning Your SEO Strategy with Your Sales Funnel

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO...

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How AI Levels the Playing Field for Smaller Teams Against Big Competitors

2 min read

How AI Levels the Playing Field for Smaller Teams Against Big Competitors

In the almost two years since OpenAI launched ChatGPT, AI has firmly entrenched itself as a major buzzword and a largely overblown panic. Many...

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Mastering HubSpot Database Management: Strategies for Keeping Your Data Clean and Organized

3 min read

Mastering HubSpot Database Management: Strategies for Keeping Your Data Clean and Organized

We've all heard it—content is queen, but data is king. However, the value of your data is only as good as its quality. Managing your HubSpot database...

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Streamlining Your Sales Process: Leveraging HubSpot's Integration Ecosystem

3 min read

Streamlining Your Sales Process: Leveraging HubSpot's Integration Ecosystem

HubSpot, with its robust integration ecosystem, offers a comprehensive solution that aligns your sales, marketing, operations, and reporting...

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Leveraging Content Throughout the Long B2B Sales Cycle

3 min read

Leveraging Content Throughout the Long B2B Sales Cycle

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward...

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How Boosting Online Visibility Drives ROI

3 min read

How Boosting Online Visibility Drives ROI

Your online presence is your brand's lifeline, and businesses are continuously striving to enhance it. One of the most effective strategies to...

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Implementing a Sales and Marketing Technology Stack

3 min read

Implementing a Sales and Marketing Technology Stack

Aligning your sales and marketing efforts is essential for driving growth and maximizing return on investment (ROI) in today’s competitive business...

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Aligning Your Marketing and Sales Processes

3 min read

Aligning Your Marketing and Sales Processes

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these...

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6 Ways Outsourcing B2B Lead Generation Can Boost Your Sales

2 min read

6 Ways Outsourcing B2B Marketing Can Increase Sales

If your business constantly seeks ways to optimize operations and drive growth, outsourcing B2B lead generation is an effective strategy. There are...

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Migrating to HubSpot: Strategies for a Seamless Transition from Your Current Platform

3 min read

Migrating to HubSpot: Strategies for a Seamless Transition from Your Current Platform

The decision to migrate to a powerful platform like HubSpot can mark a significant milestone in your business growth journey. However, navigating the...

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Smart Marketing, Smarter Leads: Measuring ROI Through Lead Intelligence

2 min read

Smart Marketing, Smarter Leads: Measuring ROI Through Lead Intelligence

When it comes to inbound marketing, return on investment (ROI) is often measured solely by revenue and conversions. However, there's a powerful,...

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Maximizing Your Inbound Leads: Preventing Sales Follow-Up Failures

3 min read

Maximizing Your Inbound Leads: Preventing Sales Follow-Up Failures

As dedicated inbound marketers, we are passionate about creating opportunities for our sales teams. We constantly enhance our content, study trends,...

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How to Stay Motivated During Lengthy Sales Cycles

2 min read

How to Stay Motivated During Lengthy Sales Cycles

Navigating the intricate maze of a lengthy sales cycle can often feel like a daunting task. The pressure to keep leads engaged and the constant...

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What is an Internal Link?

3 min read

The Power of Internal Linking: Boosting Your Website's SEO and User Experience

Your website is more than just a collection of pages—it's an interconnected ecosystem. At the heart of this ecosystem lies a powerful tool that can...

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One Thing You Should Never Do on Social Media

1 min read

One Thing You Should Never Do on Social Media

Today, businesses have a wealth of information available to help them create successful social media brand pages that drive engagement, traffic, and...

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10 Signs Your Sales and Marketing Teams Are Misaligned

3 min read

10 Signs Your Sales and Marketing Teams Are Misaligned

A seamless alignment between B2B sales and marketing teams is the cornerstone of top-line revenue growth and sustained business success. When these...

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A Sneak Peek Into Effective Lead Generation and Tracking

2 min read

A Sneak Peek Into Effective Lead Generation and Tracking

Generating high-quality leads is crucial for sustainable growth. However, many businesses overlook the significant ROI impact of effectively tracking...

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Customizing HubSpot Deal Stages to Fit Your Business Needs

2 min read

Customizing HubSpot Deal Stages to Fit Your Business Needs

In sales, where every business operates with its own unique processes and goals, a one-size-fits-all approach rarely suffices. This holds true for...

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Empowering Your Sales Team: A B2B Guide to Sales Enablement Content

4 min read

Empowering Your Sales Team: A B2B Guide to Sales Enablement Content

If your sales team is on the battlefield of the modern marketplace, what are they armed with? If they're equipped with nothing but a winning smile...

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Podcasting with HubSpot

1 min read

Podcasting with HubSpot

Audio content has been trending since...well, forever! Podcasting is the most prevalent form of audio content today. Not only is it one of the most...

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The Digital Marketing Swiss Army Knife

2 min read

The Digital Marketing Swiss Army Knife

Marketing has evolved into a complex and far-reaching domain that demands more than just a basic understanding of traditional marketing strategies...

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Unraveling HubSpot Pricing: Choosing the Right Plan

4 min read

Unraveling HubSpot Pricing: Choosing the Right Plan

If you’re a small business owner diving into the world of digital marketing, you've probably heard of HubSpot—a powerful suite of tools that can...

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10 Cutting-Edge Strategies to Amplify Your Premium Content

2 min read

10 Cutting-Edge Strategies to Amplify Your Premium Content

Imagine wielding a tool that simultaneously showcases your expertise, cultivates potential clients, and propels your conversion rates skyward. That's...

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How New Lead Discovery Supercharges Inbound ROI

1 min read

The Hidden Goldmine: Uncovering High-Quality Leads with Inbound Marketing

We all know leads are the lifeblood of business growth. But how do you uncover high-quality prospects who are genuinely interested in your offer?...

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Unlocking the Power of HubSpot Lists for Targeted Marketing

3 min read

Unlocking the Power of HubSpot Lists for Targeted Marketing

Personalization and targeted outreach are key to engaging your audience and driving conversions. HubSpot's list feature is a powerful tool that...

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How to Leverage Content Marketing for Lead Nurturing

2 min read

How to Leverage Content Marketing for Lead Nurturing

Let's face it; simply attracting leads isn't enough. To convert those leads into loyal customers, businesses must engage in effective lead nurturing...

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Nurturing Leads Across Multiple Channels for Maximum Engagement

3 min read

Nurturing Leads Across Multiple Channels for Maximum Engagement

Lead nurturing has become an essential part of any successful marketing strategy. When done right, it can significantly enhance engagement and...

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Optimizing Your HubSpot Email Signature for Maximum Impact

3 min read

Optimizing Your HubSpot Email Signature for Maximum Impact

Your email signature is more than just a sign-off; it's a powerful marketing tool that can enhance your brand recognition, build trust, and drive...

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Why You Should Implement a Campaign-Driven Marketing Strategy

3 min read

Why You Should Implement a Campaign-Driven Marketing Strategy

Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where...

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Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

2 min read

Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) –...

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Harnessing Marketing Automation to Supercharge Sales

2 min read

Harnessing Marketing Automation to Supercharge Sales

Marketing automation has become an essential tool for businesses in all sectors. Surveys indicate that nearly half of all companies have adopted this...

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Urgency Without Panic

2 min read

Urgency Without Panic: Strategizing for Immediate Marketing Needs – Done In 5 Steps

In marketing, immediate needs and last-minute requests are inevitable. Whether it's a sudden service launch, a PR crisis, or a time-sensitive...

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Unleashing the Hunters: A Manager's Guide to Building a Thriving New Business Team

2 min read

Unleashing the Hunters: A Manager's Guide to Building a Thriving New Business Team

As a sales manager, you know the importance of a strong new business pipeline. But how do you transform your team from order takers to assertive...

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AI-Powered Lead Generation Strategies

3 min read

AI-Powered Lead Generation Strategies

AI-driven lead generation tactics are revolutionizing how B2B enterprises scout, connect with, and turn prospects into valuable clientele. With...

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Building Your Inbound Marketing Strategy

2 min read

Building Your Inbound Marketing Strategy

An effective inbound marketing plan is essential for businesses seeking sustainable growth and increased brand visibility. Unlike traditional...

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Strategies for Businesses Barely Doing Marketing

2 min read

Strategies for Businesses Barely Doing Marketing

Are you tired of pouring resources into marketing campaigns that fizzle out before making an impact? Brace yourself because LeadG2 is about to shake...

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Proving and Improving Your Inbound Marketing Spend

2 min read

Proving & Improving Your Inbound Marketing Spend

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you...

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Tips for Crafting CTAS to Generate More Leads

3 min read

Tips for Crafting CTAS to Generate More Leads

Getting traffic to your blog or website is great. It shows that your marketing efforts are reaching and resonating with audiences. But getting...

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Is Our Focus on Branding Costing Us Sales? How To Balance Brand and Sales Goals

3 min read

Is Our Focus on Branding Costing Us Sales? How To Balance Brand and Sales Goals

Finding an equilibrium between brand-building and sales goals is crucial for businesses to achieve sustainable success in any industry. While brand...

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What Every Great Form Should Have For Optimal Lead Generation

1 min read

What Every Great Form Should Have For Optimal Lead Generation

Creating a lead-generating form is more than just placing a few fields on a webpage—it’s about crafting an experience that engages users and compels...

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Worst Lead Gen Tips When Creating Irresistible Offers

5 min read

Worst Lead Gen Tips When Creating Irresistible Offers

Lead generation is a critical and beneficial marketing strategy, helping businesses cultivate contact lists of dedicated customers when online...

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Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

1 min read

Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and...

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How Much Should Your Business Invest in Inbound Marketing?

3 min read

How Much Should Your Business Invest in Inbound Marketing?

Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on...

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Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

1 min read

Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive...

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Inbound Marketing Commandment No. 1: Know Your Target Persona

2 min read

Inbound Marketing Commandment No. 1: Know Your Target Persona

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target...

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How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

3 min read

How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

In the world of manufacturing, staying ahead in lead generation is a constant battle. With outdated marketing tactics becoming less effective in a...

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Brand Marketing vs Sales-Focused Marketing: Where Should You Invest?

3 min read

Brand Marketing vs Sales-Focused Marketing: Where Should You Invest?

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for...

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Creating the Right Content to Generate the Best Leads

2 min read

Creating the Right Content to Generate the Best Leads

In the constantly evolving landscape of sales and marketing, content stands as the cornerstone of success. The quality of content plays a pivotal...

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Discover the Power of the HubSpot Content Hub

1 min read

Discover the Power of the HubSpot Content Hub

Content is king. Right? But, sometimes, it feels like creating, managing, and optimizing content is too daunting. Enter HubSpot Content Hub. Here's...

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Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

2 min read

Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

It doesn’t feel like long ago when the phone book was one of the top tools a salesperson used to attract more business. That was, of course, back...

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Social Media Starter Kit for Business Leaders

3 min read

Social Media Starter Kit for Business Leaders: Building Your Business Presence on Platforms That Matter

Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with...

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Experts Agree: It’s Time to Re-Evaluate Your Sales Process

1 min read

Experts Agree: It’s Time to Re-Evaluate Your Sales Process

The premier thought leaders in business today all seem to agree that B2B sales and marketing organizations that continue to invest in and leverage...

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The Impact of AI On SEO With Tom Winter

5 min read

The Impact of AI On SEO With Tom Winter

In this episode, we’re discussing AI’s impacts on the world of SEO and what further changes can be expected down the road. We ask questions like:...

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Developing a Strategic Gameplan for Your B2B Marketing Efforts with John Lenker

3 min read

Developing a Strategic Gameplan for Your B2B Marketing Efforts with John Lenker

In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts. We ask questions like: What are...

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How a Solid Inbound Marketing Strategy Expanded a Company’s Reach with Hilary Dillard

4 min read

How a Solid Inbound Marketing Strategy Expanded a Company’s Reach with Hilary Dillard

In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your...

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Breaking Down LeadG2’s Inbound Marketing and Sales Enablement Strategy with Shaye Smith

4 min read

Breaking Down LeadG2’s Inbound Marketing and Sales Enablement Strategy with Shaye Smith

In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes...

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How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams

3 min read

How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams

In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they...

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Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter

3 min read

Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter

In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and...

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Crafting Campaigns That Drive Sales-Qualified Leads

3 min read

Crafting Campaigns That Drive Sales-Qualified Leads

One of the key benefits of Inbound Marketing is that it brings already educated and qualified leads to your company – making it easier for you to...

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Those Leads You’re Getting? They May Be Only the Tip of Your Iceberg

1 min read

Those Leads You’re Getting? They May Be Only the Tip of Your Iceberg

So, your social media is humming along, you’re generating leads, and everything is feeling like it’s working as it should. Sounds ideal, right? Well,...

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10 Proven Strategies to Generate More Sales Leads for Your Business

2 min read

10 Proven Strategies to Generate More Sales Leads for Your Business

Whether you're a small startup or a well-established enterprise, consistently attracting new prospects is essential for growth. One common strategy...

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You Don’t NEED Inbound Marketing

3 min read

You Don’t NEED Inbound Marketing

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound...

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Fearless Marketing: Overcoming the Apprehension of Trying Something New

2 min read

Fearless Marketing: Overcoming the Apprehension of Trying Something New

Businesses today face unprecedented challenges in staying ahead of the competition. The need for fearless marketing has never been more critical as...

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10 Tips for Successful B2B Blog Promotion

5 min read

10 Tips for Successful B2B Blog Promotion

59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported...

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Personalization in Lead Generation

2 min read

Personalization in Lead Generation: Tailoring Your Approach for Maximum Impact

In the hustle and bustle of today's digital realm, where every scroll and click inundates consumers with information, personalization emerges as the...

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Creating Content That Hits All Three Phases of The Buyer's Journey

2 min read

Creating Content That Hits All Three Phases of The Buyer's Journey

The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...

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SEO Strategies for Lead Generation: Optimizing Your Website to Capture Sales-Ready Leads

3 min read

SEO Strategies for Lead Generation: Optimizing Your Website to Capture Sales-Ready Leads

At its best, your business website is like a sales team that never sleeps, providing customers with all the information, next steps, and...

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3 Questions You Must Answer Before Starting Your Next Blog Post

3 min read

3 Questions You Must Answer Before Starting Your Next Blog Post

So, you need to write another blog post. Let’s say that you already have a topic in mind. So, you know WHAT you’re going to write about, but have you...

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Common Sought Out Marketing Shortcuts That Don’t Work

3 min read

Common Sought Out Marketing Shortcuts That Don’t Work

Taking shortcuts can be great when you’re rushing to get to a meeting or on a long road trip. But taking shortcuts with your marketing execution...

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Lead Nurturing Email Workflows to Use During the Buyer’s Journey

5 min read

Lead Nurturing Email Workflows to Use During the Buyer’s Journey

Having a well-thought-out strategy for engaging and converting potential buyers is imperative for businesses. That's where lead nurturing email...

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How to Generate High-Quality Leads Through Content Marketing

2 min read

How to Generate High-Quality Leads Through Content Marketing

The key to success lies in effective marketing, generating high-quality leads that are numerous and genuinely interested in your products or services...

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7 Ways to Optimize Social Media for Effective Lead Generation

2 min read

7 Ways to Optimize Social Media for Effective Lead Generation

In the rapidly evolving landscape of digital marketing, harnessing the potential of social media for lead generation is paramount. This blog provides...

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The Content Marketing-ROI Connection: A Guide for C-Suite Executives

4 min read

The Content Marketing-ROI Connection: A Guide for C-Suite Executives

Many executives view content marketing as just another strategy or tactic deployed by their marketing team. They see the blog articles, eBooks,...

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How to Get the Most Out of Google Ads as Part of Your Inbound Strategy

2 min read

How to Get the Most Out of Google Ads as Part of Your Inbound Strategy

Google Ads are a fantastic way to bolster your online efforts. However, it is important to note that they are part of the effort and ecosystem of a...

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4 ways a Sales Playbook will make a Sales Manager’s job easier

2 min read

4 Ways a Sales Playbook Will Make a Sales Manager’s Job Easier

Being a sales manager is no walk in the park. It's more like a tightrope walk over a pit of paperwork, performance reviews, and perpetually full...

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The Anatomy of a Lead Generation Campaign: Staging Your Business’s Success

4 min read

The Anatomy of a Lead Generation Campaign: Staging Your Business’s Success

“All the world’s a stage,” Shakespeare famously wrote, and in the dynamic theater of business, this couldn’t be truer, especially when it comes to...

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Boost Your Social Media Game: 3 Simple Ways to Improve Engagement

1 min read

Boost Your Social Media Game: 3 Simple Ways to Improve Engagement

Connecting with your audience is vital in the world of social media. Simply posting often is not enough; you must build a meaningful, captivating...

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5 Reasons Your Prospects Can't Find You Online

2 min read

5 Reasons Your Prospects Can't Find You Online

Picture this scenario: You have an exceptional product or service, a digital gem waiting to be discovered, yet it remains concealed in the vast...

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The Top Sales Reports You Should Be Using in HubSpot

3 min read

The Top Sales Reports You Should Be Using in HubSpot

As a business leader, you know that having the right data can make a world of difference in how you make business decisions day in and day out. I...

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Harnessing the Power of AI for Marketing Excellence

2 min read

Harnessing the Power of AI for Marketing Excellence

Artificial intelligence (AI) has emerged as a transformative force, empowering businesses to optimize their strategies, enhance customer experiences,...

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9 Common Inbound Marketing Mistakes to Fix Before 2024

2 min read

9 Common Inbound Marketing Mistakes to Fix Before 2024

Most of us know by now that inbound marketing plays a crucial role in attracting and engaging potential customers. However, many businesses often...

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7 A/B Testing Ideas That Can Lead to Improved Blog Performance

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7 A/B Testing Ideas That Can Lead to Improved Blog Performance

Welcome to the dynamic world of content marketing! If you're in a B2B company looking to ramp up your blog post conversions, you're in the right...

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Why Your Content Marketing Isn't Driving ROI (And How to Fix It)

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Why Your Content Marketing Isn't Driving ROI (And How to Fix It)

If you are reading this blog post, you probably have some content that is not performing as well as you would like it to and is not driving ROI....

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5 Reasons You Need to Launch a Podcast

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5 Reasons You Need to Launch a Podcast

Are you itching for a new and exciting way to connect with your audience? Well, have no fear because the podcast train is here! In this blog post,...

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How to Make AdWords and Inbound Work Together for Your Business

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How to Make AdWords and Inbound Work Together for Your Business

AdWords and inbound marketing are two different marketing strategies that can be used to attract and convert customers. However, they have some key...

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What is a Don't Give Up Process and How to Create a 10 Step Outreach in HubSpot for your SQLs

The “Don't Give Up” process is a sales outreach strategy that involves making multiple attempts to contact a prospect over a short period of time....

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Decoding Content Metrics

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Decoding Content Metrics: Which Ones Truly Drive ROI?

Content marketing has become an indispensable part of any successful marketing strategy. But with the ever-growing plethora of content metrics...

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Demystifying AI in Content Marketing

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Demystifying AI in Content Marketing

Artificial Intelligence (AI) is rapidly transforming our world. From virtual assistants to self-driving cars, its applications are becoming...

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Highlighting the Benefits of Inbound Marketing

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Highlighting the Benefits of Inbound Marketing

Inbound marketing has existed for a while, but many businesses are still getting used to or adopting it. Its concept – letting customers bring...

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How to Land a Whale, the Inbound Marketing Way

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How to Land a Whale, the Inbound Marketing Way

Every salesperson dreams of landing the big whale of a deal. You know the one—the deal that makes your year and cements your reputation as a...

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Content Creation Best Practices: Tips for CEOs to Drive Engagement

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Content Creation Best Practices: Tips for CEOs to Drive Engagement

The digital world is changing fast. People want real connections and honesty from brands. For CEOs, this means thinking beyond business as usual....

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How To Make The Most Out Of Your Marketing Budget

Every company wants to have as efficient a marketing budget as possible to ensure they’re generating the best ROI and not overspending on any one...

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How to Overcome Pain Points in Content Creation

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How to Overcome Pain Points in Content Creation

Today, content creation is the lifeblood of effective communication, brand building, and engagement. However, it's no secret that clients often face...

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How to Create Lead Generation Campaigns That Convert

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How to Create Lead Generation Campaigns That Convert

Tired of chasing leads that go nowhere? It's time to stop wasting resources and start nurturing relationships. Lead nurturing is about guiding...

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Best Practices for Writing an Effective B2B Blog Post

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Best Practices for Writing an Effective B2B Blog Post

Content for B2B blogs needs to be value-focused — quantity does not equal quality. Unless you’re a professional content writer, generating blog...

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AI-Driven Content Creation: Unlocking ChatGPT’s Creative Side

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Understanding ChatGPTs Creative Side

Unlike many articles on this subject, none of the below was written by artificial intelligence. But is that a good thing? From a productivity...

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9 Ideas to Jump Start Your Lead Generation for When Your Sales Pipeline Has Slowed to a Trickle

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9 Ideas to Jump Start Your Lead Generation for When Your Sales Pipeline Has Slowed to a Trickle

It's the time of year when everything slows down just a bit. Holiday plans are in full swing, travel is happening again, and most of us are looking...

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5 Ways to Build Trust with Your Prospects

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5 Ways to Build Trust with Your Prospects

An unknown philosopher once said, “The pursuit of earning trust, not greed, will bring success.” Salespeople who focus on the opportunity, the deal,...

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5 Things Often Misunderstood About Inbound Marketing

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5 Things Often Misunderstood About Inbound Marketing

Inbound marketing has become a buzzword in the digital realm, promising to revolutionize the way businesses attract and engage customers. However,...

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Supercharge B2B Lead Generation

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10 Surefire Strategies to Supercharge B2B Lead Generation + a Bonus Idea

Lead generation is a crucial aspect of any successful B2B organization. Quality lead generation plays a crucial role in supporting sales teams to...

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Disappointed in the Results of Your First Year of Inbound Marketing?

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Disappointed in the Results of Your First Year of Inbound Marketing?

Are you feeling frustrated and disappointed with the results of your inbound marketing efforts in your first year? Many businesses struggle to see...

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Quick Wins You Can Expect to See with Inbound Marketing

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Quick Wins You Can Expect to See with Inbound Marketing

In the world of marketing, quick wins are the energy that keeps teams motivated and showcases the effectiveness of strategies. Inbound marketing,...

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Optimizing Landing Pages for Better Lead Generation and Conversion Rates

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Optimizing Landing Pages for Better Lead Generation and Conversion Rates

Landing pages play a pivotal role in the success of online marketing campaigns. A well-optimized landing page can make the difference between a...

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Automating Marketing Tasks with AI

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Automating Marketing Tasks with AI: Boosting Efficiency and Productivity

The issue of AI is certainly what many would describe as a “hot button.” You don’t have to look far to find a firm opinion on the matter. And sure,...

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Q4 Marketing Strategy: Inbound Marketing Tactics

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Q4 Marketing Strategy: Inbound Marketing Tactics

At LeadG2, we’ve had the privilege of watching our clients generate leads, secure sales appointments, and close business in the toughest of economic...

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The Importance of Custom Content

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The Importance of Custom Content

Uniqueness is a crucial concept in business – though it is something that takes time to find out for yourself. Much like people as they explore and...

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Why Thank You Page Copy Matters

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Why Thank You Page Copy Matters

You’ve created a strategic piece of content for your prospective customers, and a potential customer has agreed to share their contact information in...

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How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

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How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

In short, quality lead generation helps sales teams sell smarter and sell faster. Let’s explore how this power couple works together. When B2B...

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How to Use the Classic Hollywood Story Structure to Make Your Content Stand Out

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How to Use the Classic Hollywood Story Structure to Make Your Content Stand Out

What was the last truly great movie that you saw? Whichever film springs to mind first, whether it was thrilling, moving, horrifying, or...

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From Leads to Loyal Customers: How Lead Nurturing Can Transform Your Business

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From Leads to Loyal Customers: How Lead Nurturing Can Transform Your Business

Are you struggling to turn your leads into loyal customers? If so, it's time to explore the power of lead nurturing. Simply generating leads is not...

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5 Reasons Your Sales Team Does NOT Have Better Leads

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5 Reasons Your Sales Team Does NOT Have Better Leads

If you're like many businesses we talk to regularly and work with, then you have a strong, dependable, hard-working sales team that spends a lot of...

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Building an Effective Email Marketing Campaign for Lead Nurturing and Customer Engagement

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Building an Effective Email Marketing Campaign for Lead Nurturing and Customer Engagement

In today's digital age, email marketing remains a powerful tool for businesses to nurture leads and engage with customers. A well-crafted lead...

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Overcoming Content Overload: Strategies for Marketing and Sales Professionals

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Overcoming Content Overload: Strategies for Marketing and Sales Professionals

The internet has no shortage of blogs and other content, giving interested customers innumerable opportunities to learn about brands and products to...

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Don’t Forget About All the Types of ROI You Can See from Inbound Marketing

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Don’t Forget About All the Types of ROI You Can See from Inbound Marketing

Inbound marketing has become the star of the show when it comes to attracting, engaging, and converting customers. But there's more to inbound...

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Cracking the Code of B2B Thought Leadership with Bill Sherman

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Cracking the Code of B2B Thought Leadership with Bill Sherman

In this episode, we're breaking down how thought leadership can play an important role in maximizing your B2B sales efforts. Here we tackle questions...

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Top Five Tips for Marketers

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Top Five Tips for Marketers

Inbound marketing is a crucial component of any successful marketing strategy. By focusing on attracting customers through relevant and valuable...

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5 Brand Promotion Mistakes You Might Be Making

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5 Brand Promotion Mistakes You Might Be Making

In today's highly competitive market, brand promotion is essential for standing out from the crowd and capturing your audience's attention. However,...

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Unlocking the Secrets of SaaS and Service Partnerships with Barrett King

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Unlocking the Secrets of SaaS and Service Partnerships with Barrett King

In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your...

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How to Know When Your Marketing Team Needs an Agency

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How to Know When Your Marketing Team Needs an Agency

There are several compelling reasons why a company should hire a marketing agency. With an agency, you get access to a team of professionals with...

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Build a Strong Lead Generation Foundation to Optimize Your Lead Gen Efforts

As a lifelong runner, I know how hard it can be to get back in shape after a prolonged break. When you set out for that “first time in a long time”...

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Crafting Powerful VBR’s with Emily Estey

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Crafting Powerful VBR’s with Emily Estey

In this episode, we're exploring how to go about creating valid business reasons (aka VBR’s) that are truly compelling, and that clearly convey the...

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How Content Marketing Drives Leads Through Social Media

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How Content Marketing Drives Leads Through Social Media

In today's digital landscape, generating leads is crucial for the growth and success of businesses. However, companies often face challenges when it...

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3 Ways Inbound Marketing Improves Sales Performance

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3 Ways Inbound Marketing Improves Sales Performance

In our increasingly digital landscape, businesses are constantly seeking effective strategies to enhance their sales performance and drive revenue...

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Optimizing Sales Performance through Powerful Enablement Content with Phyllis Davidson

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Optimizing Sales Performance Through Powerful Enablement Content with Phyllis Davidson

In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them. Here, we ask questions...

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What is High-Quality Content and How Do You Produce It?

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What is High-Quality Content and How Do You Produce It?

High-quality content is the crown jewel in today's digital landscape that can make or break your online presence. Whether you're a blogger, marketer,...

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Staying Ahead in the AI-Transformed World of SEO

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Staying Ahead in the AI-Transformed World of SEO with Ross Raffin

In this episode, we’re once again diving into the ripple effects we’re all feeling from the current AI boom. This time though, we’re honing in on its...

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Mastering Sales Enablement Content with Beth Osborne

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Mastering Sales Enablement Content with Beth Osborne

In this episode, we’re talking about how to create a sales enablement strategy that is actually helpful for your sellers and the prospect they’re...

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10 Tips for Getting Your Team Onboard with a New Marketing Automation Platform

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10 Tips for Getting Your Team Onboard with a New Marketing Automation Platform

Today we're talking about getting your team onboard with a new marketing automation platform. As someone who works with many sales teams, I...

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10 Signs That It’s Time to Adopt an Inbound Marketing Strategy

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10 Signs That It’s Time to Adopt an Inbound Marketing Strategy

“Now is just not a good time.” Salespeople of every stripe dread hearing those words. And yet, if your sellers are encountering that sentiment time...

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How an SEO Team Can Help Transform Your Content Marketing Strategy

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How an SEO Team Can Help Transform Your Content Marketing Strategy

In the world of digital marketing, content is king. But what good is great content if no one can find it? That's where an SEO team comes in. By...

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Integrate Your Inbound Marketing Content Strategy with Your Outbound Prospecting Tactics

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Integrate Your Inbound Marketing Content Strategy with Your Outbound Prospecting Tactics

In today's competitive business landscape, effective marketing and sales strategies are crucial for business success. An inbound marketing content...

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3 Standard SEO Black Hat Practices That Are Not Worth It

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3 Standard SEO Black Hat Practices That Are Not Worth It

Who doesn’t want more traffic streaming into their site? After all, the more visible and accessible your content is, the more revenue your company...

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Common Misconceptions We Hear About Inbound Marketing

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Common Misconceptions We Hear About Inbound Marketing

"Inbound marketing is not exclusive to B2B companies. B2C companies can benefit from inbound marketing strategies just as much."...

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How to Take Vacation and Leave Your Computer at Home (For Marketers)

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How to Take Vacation and Leave Your Computer at Home (For Marketers)

Everyone needs a break. But, surprisingly, less than half of US workers use all of their vacation days every year! No one should be leaving any of...

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Why Does It Take So Long To See Inbound Marketing Results?

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Why Does It Take So Long To See Inbound Marketing Results?

Businesses are constantly seeking effective strategies to attract and engage their target persona. Among the various approaches available, inbound...

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Utilize Lead Intelligence to Better Understand your Prospects and Customers

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Utilize Lead Intelligence to Better Understand your Prospects and Customers

Prospecting for new B2B clients has never been more challenging. First meetings with qualified prospects used to fill a salesperson’s calendar after...

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The Role of Marketing in Sales Enablement

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The Role of Marketing in Sales Enablement

Yes, the word “sales” is in sales enablement. However, that doesn’t mean the process of creating solid sales enablement content falls solely on the...

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Call-to-Action Examples To Use Throughout the Sales Funnel

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Call-to-Action Examples To Use Throughout the Sales Funnel

When it comes to inbound marketing success, more sales qualified leads should mean more revenue. And, to obtain more leads, you must get your...

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5 Ways to Determine if Your Inbound Marketing is Actually Working

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5 Ways to Determine if Your Inbound Marketing is Actually Working

As a business owner, you invest time and resources into inbound marketing to attract new customers, but how do you know if it's actually working?...

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How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

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How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

While talking with one of our clients, they asked me the question, “What do I really need to know in order to not fail at inbound marketing?” I...

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How Content Marketing Supports a Digital Marketing Strategy

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How Content Marketing Supports a Digital Marketing Strategy

Marketing is like a symphony, where each component plays its unique part, but the sum is greater than its individual parts. Understanding the role...

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How to Use Premium Content to Cut Through the Social Media Clutter

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How to Use Premium Content to Cut Through the Social Media Clutter

When companies and individuals are getting started with social media, one of the recommendations they usually hear is to set up accounts on the...

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Mastering Results-Oriented Content

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Mastering Results-Oriented Content: Drive Success with Strategic Marketing

In today's competitive digital landscape, creating content that simply looks good is not enough. It is still essential for all your content to be...

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Leveraging Social Media to Drive Leads 

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Beyond Branding: Leveraging Social Media to Drive Leads 

How do you get social media right in B2B organizations? There are several ways to use social media effectively to drive new business. These include...

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5 Types of Content Salespeople Can Use in the Sales Process

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5 Types of Content Salespeople Can Use in the Sales Process

Inbound marketing and lead generation seem to be synonymous. It makes sense — inbound marketing has proven to be an effective and cost-efficient...

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Honing Your B2B2C Marketing Efforts with Sandra Pearce

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Honing Your B2B2C Marketing Efforts with Sandra Pearce

In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining...

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Serving Your Audience Through Content with Chelsea Castle

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Serving Your Audience Through Content with Chelsea Castle

In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content...

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Selling The Way Prospects Are Buying

Business-to-business (B2B) sales are often a long and complex process. As a salesperson, it’s important to understand the needs and motivations of...

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How to Get Better Leads for Your Sales Team

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How to Get Better Leads for Your Sales Team

Are you generating a steady stream of traffic to your site or blog, but the leads aren’t what you’re looking for? Does your sales team think that the...

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Utilizing LinkedIn as a Sales Leader

11 min read

Utilizing LinkedIn as a Sales Leader

In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to...

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Stop Throwing Money at Ineffective Marketing Tactics

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Stop Throwing Money at Ineffective Marketing Tactics

Even the greenest marketers know how important it is not to waste a single cent of your marketing budget. Several marketing tactics can be...

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Out with the Old, In with the New: What to Look for in a CRM

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Out with the Old, In with the New: What to Look for in a CRM

While the term “CRM” wasn’t officially coined until 1995, Customer Relationship Management tools have been around since human beings began engaging...

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Navigating ABM as a Sales Manager with Elissa Nauful

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Navigating ABM as a Sales Manager with Elissa Nauful

In this episode, we’re diving into Account-Based Marketing (or ABM), asking questions like: Why is ABM a strategy worth the consideration of sales...

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How an Inbound Marketing Agency Can Help You Leverage HubSpot

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How an Inbound Marketing Agency Can Help You Leverage HubSpot

Have you found that setting up and using HubSpot effectively takes more time, money, and effort than you expected? Often, the biggest challenge...

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Use a Campaign Paradigm for Every Piece of Premium Content

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Use a Campaign Paradigm for Every Piece of Premium Content

If your blog is supposed to generate leads—if that’s one of the most important goals you’ve set for your content marketing effort—then be certain to...

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Mastering Authentic Selling with Kendrick Shope

9 min read

Mastering Authentic Selling with Kendrick Shope

In this episode of Sell Smarter, Sell Faster, we’re digging into the world of Authentic Selling. What is it and how can you hone in on this as a...

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Identifying Gaps in Your Sales & Marketing Infrastructure 

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Identifying Gaps in Your Sales & Marketing Infrastructure 

Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are...

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6 Critical Questions to Ask Before Developing a Lead Generation Strategy

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6 Critical Questions to Ask Before Developing a Lead Generation Strategy

Some business owners think that just because they’ve started using content marketing, they will instantly get more sales. Or, they might think that...

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Sell Smarter. Sell Faster. Podcast - Ep. 27 - Artificial Intelligence (AI) & Content Creation

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Artificial Intelligence (AI) & Content Creation with Megan Skalbeck

In this episode of the Sell Smarter. Sell Faster. podcast, we’re exploring the ever-changing role of artificial intelligence (AI) in content...

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How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

4 min read

How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

When it comes to inbound marketing, I’ve been a part of this scenario multiple times: Your company’s top brass is enthusiastic about the new...

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The Most Overlooked Sales and Marketing Automation Opportunities

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The Most Overlooked Sales and Marketing Automation Opportunities

In today's competitive business environment, sales and marketing automation are increasingly becoming a necessity. Automating sales and marketing...

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Your Website is Missing Opportunities If It Doesn’t Have TOFU (Top-of-the-funnel) Offers

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Your Website is Missing Opportunities If It Doesn’t Have TOFU (Top-of-the-funnel) Offers

Almost every B2B website I visit provides an option to learn more about the company and its solutions. But few websites provide a path for the...

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5 Questions You Need to Ask to Create Your Target Personas

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5 Questions You Need to Ask to Create Your Target Personas

Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A...

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The Importance of Sales Plays in Your Inbound Marketing Strategy

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The Importance of Sales Plays in Your Inbound Marketing Strategy

Sales Plays are specific actions that a sales team takes in order to move a potential customer through the sales funnel. These actions include...

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Five Reasons Why Your 2015 Lead Gen Strategy Does Not Cut it in 2023

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Five Reasons Why Your 2015 Lead Gen Strategy Does Not Cut it in 2023

Prospecting for new business has never been more challenging. It’s harder than ever to connect and engage business decision-makers to schedule that...

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How to Use Targeted Content to Engage with Prospects

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How to Use Targeted Content to Engage with Prospects

What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...

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