LeadG2 Blog

2 min read

Why B2B Podcasting Strategy Belongs in Your Revenue Plan

Maryanne McWhirter: August 7, 2025

B2B podcasting strategy isn’t just about brand awareness—it’s about revenue. In today’s attention-starved digital environment, B2B buyers crave...

2 min read

Beyond the Hype: Making AI Work for Your B2B Strategy

Brent Tripp: June 8, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....

2 min read

HubSpot Reporting Hacks: Here's What Should Be on Your Dashboard

Brent Tripp: April 24, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM: reporting and...

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

Brent Tripp: April 10, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them...

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

Brent Tripp: April 3, 2025

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

3 min read

Adopting a New CRM: Do's and Don'ts

Brent Tripp: March 27, 2025

3 min read

Mastering Marketing Hub: Key HubSpot Features You Should Be Using

Brent Tripp: March 20, 2025

3 min read

Mapping Content to the Buyer's Journey: A Sales-Driven Approach

Brent Tripp: November 5, 2024

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...

2 min read

Unifying Your B2B Strategy Through HubSpot Integrations

Brent Tripp: October 29, 2024

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....