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Audit Your Funnel: Are You

3 min read

Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?

Picture of Brent Tripp Brent Tripp: October 16, 2025

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...

Sales Buyer's Journey B2B marketing lead scoring lead qualification
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Mastering Marketing Hub: Key HubSpot Features You Should Be Using

3 min read

Mastering Marketing Hub: Key HubSpot Features You Should Be Using

Picture of Brent Tripp Brent Tripp: March 20, 2025

marketing automation HubSpot B2B marketing podcasts B2B content AI lead scoring
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Smart Marketing, Smarter Leads: Measuring ROI Through Lead Intelligence

2 min read

Smart Marketing, Smarter Leads: Measuring ROI Through Lead Intelligence

Picture of Amanda Meade Amanda Meade: August 27, 2024

When it comes to inbound marketing, return on investment (ROI) is often measured solely by revenue and conversions. However, there's a powerful,...

Inbound Marketing lead scoring
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