2 min read
Brent Tripp: April 17, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource...
3 min read
LeadG2: August 22, 2024
As dedicated inbound marketers, we are passionate about creating opportunities for our sales teams. We constantly enhance our content, study trends,...
2 min read
Maryanne McWhirter: January 9, 2024
Being a sales manager is no walk in the park. It's more like a tightrope walk over a pit of paperwork, performance reviews, and perpetually full...
3 min read
Amanda Meade: February 27, 2023
Sales Plays are specific actions that a sales team takes in order to move a potential customer through the sales funnel. These actions include...
3 min read
LeadG2: February 6, 2023
When you’re managing a busy sales team, the last thing you want is another time-consuming task. But what if you had the secret to increasing new...
3 min read
Dean Moothart: January 26, 2023
Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold. Instead, they want to be...
3 min read
Dean Moothart: January 12, 2023
There’s a misconception that sales plays are only for inexperienced or low performing salespeople. However, a sales play is nothing more than a...
3 min read
LeadG2: April 27, 2022
Congratulations! Your prospect has downloaded a piece of premium content such as an eBook, a sales sheet, or a whitepaper – which means your next...
5 min read
Amanda Meade: August 24, 2021
What are sales playbooks? And how do you create and roll one out to your sales team efficiently and effectively? A sales playbook puts the right...
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