<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Dean Moothart

Find me on:

Recent Posts

Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

Read More

Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

Posted by Dean Moothart

August 15, 2018

I often get asked by executives who are seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ My answer almost every time is, “Yes.”

Read More

Topics: inbound marketing, Sales, media, professional services

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Posted by Dean Moothart

July 26, 2018

It’s obvious that many marketers never served in the infantry or competed in archery. We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive – “Fire, ready, aim.” They have it backwards. They jump into executing marketing tactics and campaigns before they understand their target. Then they try to adjust and optimize after the fact.

Read More

Topics: sales process, sales and marketing alignment, marketing strategy

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

July 18, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period of time. But if you rely on this alone, the progress of building and establishing your brand will be slow.

Read More

Topics: content strategy, inbound marketing, sales and marketing alignment, marketing strategy, branding

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

Posted by Dean Moothart

July 3, 2018

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

Read More

Topics: sales strategy, inbound marketing, sales and marketing alignment, marketing strategy, inbound sales

4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

June 28, 2018


It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

Read More

Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

Read More

Topics: content strategy, thought leadership, sales strategy, blog strategy, blogging

5 Ways Staffing Firms Can Generate More Job Placements

Posted by Dean Moothart

May 10, 2018

 

In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.

Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.

Read More

Topics: deanmoothart, staffing+recruiting agencies, staffing agency marketing, marketing strategies for a staffing agency

5 Ways Staffing Firms Can Use Inbound Marketing to Increase Revenue

Posted by Dean Moothart

May 1, 2018


These days, even though there is a pervasive use of social media to identify and recruit prospective job candidates, there are few firms leveraging social media to attract hiring managers. Here are five ways to increase revenue for your business with inbound marketing best practices and strategies.

Read More

Topics: deanmoothart, inbound marketing for a staffing agency, staffing agency marketing

Why Is It Important that Marketing Automation be Integrated with a CRM?

Posted by Dean Moothart

April 13, 2018

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting. 

Read More

Topics: sales performance, Sales, salespeople, deanmoothart, sales and marketing alignment, marketing automation, crm

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

New call-to-action


Zimmer Case Study Video


lead generation


Recent Posts



Posts by Topic

see all