<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Dean Moothart

Find me on:

Recent Posts

Winning the Sale Starts with Winning Marketing

Posted by Dean Moothart

November 6, 2018

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not always the best salesperson that wins the business. According to HubSpot, only 19% of decision-makers want to connect with a salesperson when they are the Awareness stage of their buying journey. The Awareness stage is when the prospect is beginning to explore and first learning about their options and potential solutions. Since they’re not talking to your salespeople, it’s critical that your marketing provides your team with the winning edge. 

Read More

Topics: sales performance, inbound marketing, sales process, marketing strategy

Inbound Marketing Data:  An Often-Overlooked Intellectual Asset of a Business

Posted by Dean Moothart

October 30, 2018

You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s possible for your business. It’s your future customers and referral sources. It’s next month’s closed deals and next year’s revenue. A company’s marketing database can be the lifeblood of its revenue growth strategy. Consequently, it should be regarded as a key intellectual asset of the business. As with any corporate asset, there should be a plan to protect it, enhance, grow it and leverage it.

Read More

Topics: lead nurturing, inbound marketing, leads, sales process, marketing strategy

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process

Posted by Dean Moothart

October 11, 2018

Uber has disrupted and transformed the transportation business because they focused on being easy to do business with. They’ve eliminated as much friction in the sales process as possible. No more standing in line to hail a cab. No more stumbling for a credit card or scrounging for cash. No more stuffing hard-to-read receipts in your wallet. And because Uber is easy to engage and easy to work with, they have experienced dramatic growth.

Read More

Topics: inbound marketing, sales process, inbound sales

Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

Read More

Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

Posted by Dean Moothart

August 15, 2018

I often get asked by executives who are seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ My answer almost every time is, “Yes.”

Read More

Topics: inbound marketing, Sales, media, professional services

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Posted by Dean Moothart

July 26, 2018

It’s obvious that many marketers never served in the infantry or competed in archery. We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive – “Fire, ready, aim.” They have it backwards. They jump into executing marketing tactics and campaigns before they understand their target. Then they try to adjust and optimize after the fact.

Read More

Topics: sales process, sales and marketing alignment, marketing strategy

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

July 18, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period of time. But if you rely on this alone, the progress of building and establishing your brand will be slow.

Read More

Topics: content strategy, inbound marketing, sales and marketing alignment, marketing strategy, branding

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

Posted by Dean Moothart

July 3, 2018

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

Read More

Topics: sales strategy, inbound marketing, sales and marketing alignment, marketing strategy, inbound sales

4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

June 28, 2018


It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

Read More

Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

Read More

Topics: content strategy, thought leadership, sales strategy, blog strategy, blogging

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

New call-to-action


Zimmer Case Study Video


lead generation


Recent Posts



Posts by Topic

see all