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sales cycle

Leveraging Content Throughout the Long B2B Sales Cycle

3 min read

Leveraging Content Throughout the Long B2B Sales Cycle

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process. B2B purchases... Read More
How to Stay Motivated During Lengthy Sales Cycles

2 min read

How to Stay Motivated During Lengthy Sales Cycles

Navigating the intricate maze of a lengthy sales cycle can often feel like a daunting task. The pressure to keep leads engaged and the constant battle against time can wear down even the most seasoned sales professionals. However, the right tools... Read More
3 Ways Inbound Marketing Improves Sales Performance

2 min read

3 Ways Inbound Marketing Improves Sales Performance

In our increasingly digital landscape, businesses are constantly seeking effective strategies to enhance their sales performance and drive revenue growth. And as the internet has evolved over the past two decades, various marketing methods have... Read More
Cultivating_Leads

4 min read

7 Step Lead Generation Process — Step 6: Cultivate

When LeadG2 first started marketing to prospects, one of the things that immediately resonated with companies was the fact that we had a detailed process that outlined specifically how we achieve success for our clients. As lead generation... Read More

2 min read

The Gap That Prevents Most Salespeople From Selling More

Most salespeople are pretty good at selling their products and services. They are usually proficient on sales calls—engaging prospects, discovering underlying needs they can address, and suggesting ideas and solutions that could improve a... Read More