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The LeadG2 Blog

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4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

June 28, 2018


It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

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Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

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Topics: blogging, blog strategy, content strategy, sales strategy, thought leadership

The 9 Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Posted by Matt Sunshine

October 11, 2017


Lead generation is a necessary function for any business that needs to grow. In today’s world that’s essentially every business. The reality is, there are a ton of opinions surrounding the different strategies and options for lead generation. You can utilize intrusive strategies and buy a list of e-mails, phone numbers, or addresses that “seem” to fit your ideal customer profile. You can go door-to-door and personally solicit the customers you want to call on. You can spend lots of money on mass marketing tactics and “push” the benefits of your company. OR you can position yourself as a thought leader and expert in your industry, engage in active discussions and have folks calling your sales reps directly for help! That lead generation strategy is called inbound marketing.  And with the exponential growth of social media, it’s quickly becoming one of the best and most cost effective ways to generate qualified leads!

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Topics: thought leadership, lead generation, inbound marketing, media

5 Tools to Position Yourself as an Expert in Your Field

Posted by Laura MacPherson

July 21, 2017

If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about the specific disease you have. You’ll pay more to go to a specialist, but you’ll gladly do so if it means getting rid of your pain.

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Topics: thought leadership, inbound marketing, media, lauramacpherson, professional services

Six Reasons Your Organization Needs an Editorial Calendar

Posted by Kathleen O. Celmins

March 11, 2015

Whenever we start working with a new client, one of the first things we do is establish an editorial calendar. It's a great way to show everyone who has an interest in the blog's content what they can expect for the weeks and months ahead.

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Topics: editorial calendar, internet marketing, thought leadership, lead generation, inbound marketing

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