Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer. It's warming up potential clients, getting them on the path to purchasing —and it's absolutely necessary function for any business to grow.

Lead generation includes both outbound and inbound tactics. However, salespeople don't have time to chase down leads and determine if they're unqualified or ready to buy. In today's digital age, it's vital that potential prospects find you online and that you effectively capture their information for a follow-up.

Topics: thought leadership, lead generation, inbound marketing

Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

Topics: content marketing, thought leadership, sales and marketing

In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance and how you can create that content.

We know that businesses want to hire real people that are considered experts in their industry—and thought leadership content helps with both. If you’ve followed this series, you know the many benefits of thought leadership content and you have the top three tips that will help you create ideas as well as see what's important in the eyes of your prospect. Now, you’ll learn the different types of content that you can create in order to share your message.

Topics: content marketing, thought leadership, sales and marketing

In part one of this four-part series, we discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance. As a marketer, being an expert in your field is crucial. And, when done right, thought leadership content educates your audience, establishes you as a credible and reliable resource, addresses your prospect’s pain points, and so much more.

Now that you know the case for thought leadership content and the many benefits it has to offer, how can you develop content that’s above average? Where do you even begin? Here are three tips to answer your impending questions.

Topics: content marketing, thought leadership, sales and marketing

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership content can support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions.

Topics: content marketing, thought leadership, sales and marketing

It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

Topics: content strategy, thought leadership, sales strategy, blog strategy, blogging

If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about the specific disease you have. You’ll pay more to go to a specialist, but you’ll gladly do so if it means getting rid of your pain.

Topics: thought leadership, inbound marketing, media, lauramacpherson, professional services

Whenever we start working with a new client, one of the first things we do is establish an editorial calendar. It's a great way to show everyone who has an interest in the blog's content what they can expect for the weeks and months ahead.

Topics: editorial calendar, internet marketing, thought leadership, lead generation, inbound marketing