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How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

3 min read

How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

While talking with one of our clients, they asked me the question, “What do I really need to know in order to not fail at inbound marketing?” I immediately thought this was a fantastic question. After a long discussion about the importance of... Read More
Common Marketing Mistakes Staffing Agencies Make—And How to Fix Them

4 min read

Common Marketing Mistakes Staffing Agencies Make—And How to Fix Them

In the everyday grind that staffing agencies face, marketing and sales logistics tend to fall to the wayside, especially those with small marketing teams. That’s partly what leads to existing marketing strategies being forgotten about and, if they... Read More
Six Types of Inbound Marketing ROI

2 min read

Six Types of Inbound Marketing ROI

The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will help you make sound decisions on where your organization invests its marketing budget and... Read More

2 min read

3 Ways to Add Social Proof to Your Landing Pages for More Leads

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales. Whether you're spending thousands or millions on marketing every... Read More
involve sales team in marketing plannin

3 min read

5 Reasons to Involve Your Sales Team in Your Marketing Planning

Many organizations have built barriers between the various functions of their business. Even groups that rely on and support each other’s goals (like Sales and Marketing) are “siloed” in their own worlds and rarely communicate. Breaking down those... Read More

2 min read

Who's In Charge Of Lead Generation?

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of... Read More
person_on_laptop.jpg

2 min read

Re-designing a Website Is Like Giving Digital Birth

We recently had a client do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning... Read More

1 min read

Generate More Leads with These Website Optimization Hacks [Infographic]

You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up for your marketing, or make a purchase, right? The goal of your website is to generate leads. What... Read More
Content_Quality_and_SEO.jpg

2 min read

3 SEO Myths That Are Holding You Back From Top Rankings

People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue beliefs, and these myths keep good sites from ranking well because the owners of the sites don’t know... Read More