1 min read
Carly Knecht: April 29, 2025
As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain...
2 min read
Shaye Smith: April 18, 2024
Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target...
3 min read
Sandra Sepaniak: March 2, 2023
Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A...
4 min read
Paul Kallen: June 29, 2022
Creating a target persona is a great way to get into the mind of your target client or customer, but coming up with the best questions to gather info...
3 min read
LeadG2: September 8, 2021
We often stress the importance of understanding your target personas when developing an inbound strategy. Without it, your content isn’t geared...
3 min read
LeadG2: March 10, 2021
Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are...
1 min read
Dani Buckley: November 27, 2018
For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company. It’s easy for...
2 min read
Trey Morris: October 19, 2018
"I have no idea how to get Millennials to _______________" -Every client that I've spoken to in the last 16 years. Ever since 2002, business owners...
3 min read
Dani Buckley: February 6, 2018
When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and...
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