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B2B marketing |

4 MIN READ

Strategies for Businesses Barely Doing Marketing

Strategies for Businesses Barely Doing Marketing
Maryanne McWhirter
Strategies for Businesses Barely Doing Marketing

Strategies for Businesses Barely Doing Marketing

Are you tired of pouring resources into marketing campaigns that fizzle out before making an impact?

Brace yourself because LeadG2 is about to shake up your approach and supercharge your brand's visibility. We have weathered countless marketing storms and emerged with strategies that don't just scratch the surface—they shatter it.

Here are seven steps we know will help elevate your business. 

7 Proven Steps to Elevate Your Business

1. Assess Your Current Situation

Let’s kick things off by taking a quick look at where you stand regarding marketing. Have you been actively engaging in marketing activities, or has it taken a back seat in your business priorities? Understanding your current marketing efforts and market presence is crucial for charting a successful path forward.

2. Develop a Marketing Strategy Gameplan

Now that you have a clear picture of where you stand, it’s time to set your sights on where you want to go. Define your marketing gameplan—whether it includes boosting brand awareness, generating leads, or having automation and tech goals, a gameplan will guide your efforts and measure your success.

A Critical Element To Building A Sound Marketing Strategy 

3. Identify Your Target Audience

Who are you trying to reach with your marketing efforts? Understanding your target audience—their demographics, pain points, and buying behaviors—is key to crafting messages and strategies that resonate with them. Get to know your audience like a best friend, and you’ll be well on your way to winning them over.

4. Choose Relevant Marketing Channels

From the vast world of digital marketing, including social media, email, content, and SEO, to the tried-and-true methods of offline marketing, such as networking events and print media, choose the channels that align best with your audience and industry.

5. Create Compelling Content

Content is king, queen, and the entire royal court in the marketing realm. Create high-quality, valuable content that speaks directly to your audience’s needs and interests. Whether it’s blog posts, videos, infographics, or podcasts, create it and watch your audience engagement grow!

How to Outrank the Competition with High-Quality Content

6. Implement Marketing Automation

Say hello to your new best friend in marketing—automation tools! These nifty tools can streamline your marketing processes, from email campaigns to lead nurturing and analytics. Save time, improve efficiency, and gain valuable insights into your marketing performance with automation on your side. We believe HubSpot offers the best of the best.

7. Measure and Iterate

The fun doesn’t stop after launching your marketing efforts—it’s time to track, analyze, and optimize! Keep an eye on key metrics such as website traffic, conversion rates, engagement levels, and ROI. Use data-driven insights to tweak your strategies for even better results. Don’t skip this step!

Do it Now!

Are you ready to supercharge your marketing efforts and propel your business forward?

Remember, consistency and adaptation are essential in the dynamic world of marketing. Don’t hesitate to seek help from marketing experts (like me) or tap into resources that can further enhance your marketing game.

Buyer's Journey Roadmap

 

About Author

Maryanne McWhirter

Maryanne is a VP, Senior Director for LeadG2. She is energized by problem-solving and implementing new strategies to drive results for her clients. Maryanne lives with her husband, two young children, and two dogs in Nashville, Tennessee.

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