A strategic social media marketing strategy can play a major role in the success of your inbound marketing strategy. However, in a time where everything and everyone is changing, your regular social media strategy, content, and cadence must adjust to the new normal to be effective 

Even while in uncharted territory, it’s vital that we connect with prospects, clients, and team members. Social media presents a simple and effective way to keep that connection and still support your inbound marketing efforts. To help you along this journey, below we’ve gathered four tips that will support your marketing in the ‘new normal.’

If you want to see two Search Engine Optimization experts argue, ask them about the effects of social media on SEO. In 2010, Google and Bing both admitted they use social signals when ranking search results. Four years later, Matt Cutts claimed that Google no longer uses signals such as Twitter retweets or Facebook likes.  

The stated reason is that social platforms like Twitter can (and did) block Google’s crawlers, making it an unreliable signal. However, mounting evidence shows that social media can help increase visibility on different search engines. The impact of social media on SEO is one of the most discussed topics in the marketing industry. Specifically, whether social media really helps your SEO efforts.

79% of the United States population has a social media profile. "Our industry doesn't use social media" is no longer an excuse. If 79% of the population is on social media connecting with others, do you want your business to be there?

Simply being present and intentionally representing your brand, on a platform in which 79% of the population lives, is beneficial. A strategic social media marketing strategy can also play a major role in the success of your inbound marketing strategy.

Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce competition, social networking platforms make it harder for businesses and brands to organically reach their target audience.

It’s not uncommon for businesses to devise a social media marketing strategy only to see their post produce very little engagement and traffic. In today’s social media-obsessed world, Facebook organic reach is extremely difficult for anyone looking to boost their page without ads. But we know some tried-and-true ways that will increase Facebook organic reach and grow your audience at no cost to you!

Social media is an essential piece of your inbound marketing strategy. Once you’ve created valuable content, social media is a great way to deliver it to your target audience. In addition to being an effective content distribution channel, it can also help you increase your brand awareness and visibility, connect with your audience, capture leads for your business and even drive referral traffic to your website.

Before you begin seeing results from your social media efforts, however, you must start with a solid social media marketing strategy. Below we’ve shared a few tips for businesses that need to start building your strategy and leveraging social media as an effective inbound marketing tool. These tips are the foundation of a successful business social media strategy to help get you started and get you going in the right direction.

I'm starting today's blog post off with a few stats:

• 74% of B2B buyers choose a company that is first to help them with useful content
• 50% of B2B buyers use LinkedIn when making purchase decisions.
• 94% of B2B marketers use LinkedIn to distribute content.
• 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content.
• 1 out of 3 professionals on the planet are on LinkedIn.
• 200 conversions per minute are happening on LinkedIn.

Okay, great. Let's all give LinkedIn a big pat on the back. Those are some intense and super interesting stats to a person in the B2B marketing and sales industries... or they should be. If you aren't interested in capitalizing on these stats, you can stop reading. If you are interested in a 'hack' to help you capitalize and capture some of this focused attention from LinkedIn, keep reading. 

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

Over the past few years, Facebook has changed its algorithm and the way that it shows pages to those who "like" a page. When Facebook first launched pages, most (if not all) of those who “liked” a page would see the posts of the pages they liked in their feed. As more Facebook pages came online and Facebook was pressured to monetize its platform at a more rapid pace, the algorithm was modified so that most of those that liked your page would not see the post unless it was boosted.  

In 2012, Facebook said that the organic reach from a brand page on Facebook would be close to 16%— but recently that percentage has dropped even further. Some experts have estimated that the percentage of followers who actually see any given post is anywhere between 2% and 6% of the total number of people that like your page. So is it worth it to spend time and money focusing on increasing the number of "likes" on your page when only 2% to 6% see the posts? It is if it’s free and easy to do. So here are 3 steps to increasing the number of "likes" of your Facebook Page.

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their salespeople, utilizing digital marketing tools and tactics such as blogging, social media, and search engine optimization.” Today, most people understand what I am talking about and mention something about either reading blogs or having a blog.

Facebook recently announced the latest update to the algorithm that drives the feed that users see on Facebook. With the latest changes made by Facebook, you'll see posts from your friends in your feed more often, and you'll see posts from publishers and news outlets less. However, when a news article is shared or liked by someone, it will then be recognized by the algorithm and Facebook will begin to display more of that type of content in that person’s feed. Note that there are settings within Facebook to adjust which pages or friends’ posts you see first—but most users don’t know that even exists.