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The LeadG2 Blog

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Lights, Camera, Action:  Producing the Theatre of a Sale

Posted by Dean Moothart

December 4, 2018

A good theatrical performance can transport you to different places and times, and it can help you experience situations that you’ve never encountered before. It can change the way think and feel and provide a whole new way of looking at a situation. Brian Stokes Mitchell, Tony Award Winning Actor, says, “That's the magic of art and the magic of theatre: it has the power to transform an audience, an individual, or en masse, to transform them and give them an epiphanal experience that changes their life, opens their hearts and their minds, and the way they think.”

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Topics: sales playbook, inbound sales, inbound marketing, sales and marketing alignment, sales process

Can I Embed a Video in an Email?

Posted by Shaye Smith

November 13, 2018

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not. Due to security, spam, and varying features across email clients, most email clients do not support this feature, so it's recommended that you insert a thumbnail or gif of your video and link to a landing page that the video is hosted on. 

How To Send a Video Via Email:

  1. Save the video to a video hosting site.
  2. Optimize the video on the hosting site.
  3. Save an image or screenshot as the custom thumbnail.
  4. Insert an image or gif that matches the custom thumbnail into your email body.
  5. Link the image in the email body to the video. 

Below, are some details and further explanation on how to send a video via email.

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Topics: video, inbound marketing, inbound sales, marketing strategy, prospecting

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process

Posted by Dean Moothart

October 11, 2018

Uber has disrupted and transformed the transportation business because they focused on being easy to do business with. They’ve eliminated as much friction in the sales process as possible. No more standing in line to hail a cab. No more stumbling for a credit card or scrounging for cash. No more stuffing hard-to-read receipts in your wallet. And because Uber is easy to engage and easy to work with, they have experienced dramatic growth.

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Topics: inbound marketing, inbound sales, sales process

GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

Posted by Shaye Smith

September 25, 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

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Topics: HubSpot, customer focus, inbound marketing, inbound sales, sales performance, sales strategy, customer service

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

Posted by Dean Moothart

July 3, 2018

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

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Topics: sales and marketing alignment, inbound marketing, inbound sales, marketing strategy, sales strategy

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

May 22, 2018

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence, sales playbook, inbound sales

8 Reasons Media Companies Love the HubSpot CRM

Posted by Dani Buckley

January 11, 2018

 

At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide full customization, set-up, and training on the HubSpot CRM for our clients. Coming from a media sales background myself, I’ve seen my fair share of CRMs being rolled out, and ultimately never effectively used internally. This is why I love working with media companies today and helping them simplify the process of choosing, setting up, and using a CRM with the HubSpot CRM. 

While no CRM (or really any software tool) is perfect—we personally think the HubSpot CRM is at the top of the list and provides unique benefits that other CRMs can’t deliver on. This is why I’ve developed a list of what I believe to be the top eight reasons media companies will love (and do love!) the HubSpot CRM.

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Topics: crm, inbound sales, sales enablement, danibuckley

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Posted by Alan Vitberg

October 4, 2017

Investing in Generating Leads and Closing Sales

In Part 1 of this series on budgeting for marketing and sales, I discussed 7 different building blocks – pieces of infrastructure if you will – that are fundamental for a growth strategy. In this post, I’ll be discussing where and how to use those expenditures to achieve your growth goals.

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Topics: inbound marketing, inbound sales, lead nurturing, lead generation, marketing infrastructure for a staffing agency, staffing agency marketing, alanvitberg

Ideas and Inspiration at INBOUND 2017!

Posted by Laura MacPherson

September 29, 2017

At the end of a week filled with ideas and inspiration at HubSpot's annual INBOUND conference, I'm physically exhausted, but mentally and emotionally energized! 

This was my third INBOUND and it was the best yet. Every keynote and every session offered myriad insights that changed my perspective and presented practical ways to implement what the speakers were sharing. 

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Topics: inbound marketing, inbound sales, HubSpot

Dani Buckley to Speak at INBOUND 2017 on How to Use a Sales Playbook to Sell Smarter and Faster

Posted by Laura MacPherson

September 20, 2017

We're excited to announce that Dani Buckley will be speaking at INBOUND 2017

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Topics: inbound marketing, inbound sales, HubSpot

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