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The LeadG2 Blog

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6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process

Posted by Dean Moothart

October 11, 2018

Uber has disrupted and transformed the transportation business because they focused on being easy to do business with. They’ve eliminated as much friction in the sales process as possible. No more standing in line to hail a cab. No more stumbling for a credit card or scrounging for cash. No more stuffing hard-to-read receipts in your wallet. And because Uber is easy to engage and easy to work with, they have experienced dramatic growth.

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Topics: inbound marketing, sales process, inbound sales

GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

Posted by Shaye Smith

September 25, 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

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Topics: customer focus, sales strategy, sales performance, inbound marketing, HubSpot, inbound sales, customer service

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

Posted by Dean Moothart

July 3, 2018

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

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Topics: sales strategy, inbound marketing, sales and marketing alignment, marketing strategy, inbound sales

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

May 22, 2018

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence, inbound sales, sales playbook

8 Reasons Media Companies Love the HubSpot CRM

Posted by Dani Buckley

January 11, 2018

 

At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide full customization, set-up, and training on the HubSpot CRM for our clients. Coming from a media sales background myself, I’ve seen my fair share of CRMs being rolled out, and ultimately never effectively used internally. This is why I love working with media companies today and helping them simplify the process of choosing, setting up, and using a CRM with the HubSpot CRM. 

While no CRM (or really any software tool) is perfect—we personally think the HubSpot CRM is at the top of the list and provides unique benefits that other CRMs can’t deliver on. This is why I’ve developed a list of what I believe to be the top eight reasons media companies will love (and do love!) the HubSpot CRM.

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Topics: danibuckley, crm, sales enablement, inbound sales

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Posted by Alan Vitberg

October 4, 2017

Investing in Generating Leads and Closing Sales

In Part 1 of this series on budgeting for marketing and sales, I discussed 7 different building blocks – pieces of infrastructure if you will – that are fundamental for a growth strategy. In this post, I’ll be discussing where and how to use those expenditures to achieve your growth goals.

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Topics: lead nurturing, lead generation, inbound marketing, alanvitberg, inbound sales, marketing infrastructure for a staffing agency, staffing agency marketing

Ideas and Inspiration at INBOUND 2017!

Posted by Laura MacPherson

September 29, 2017

At the end of a week filled with ideas and inspiration at HubSpot's annual INBOUND conference, I'm physically exhausted, but mentally and emotionally energized! 

This was my third INBOUND and it was the best yet. Every keynote and every session offered myriad insights that changed my perspective and presented practical ways to implement what the speakers were sharing. 

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Topics: inbound marketing, HubSpot, inbound sales

Dani Buckley to Speak at INBOUND 2017 on How to Use a Sales Playbook to Sell Smarter and Faster

Posted by Laura MacPherson

September 20, 2017

We're excited to announce that Dani Buckley will be speaking at INBOUND 2017

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Topics: inbound marketing, HubSpot, inbound sales

A Guide to Evaluating Your 2018 Sales & Marketing Strategy

Posted by Dean Moothart

September 11, 2017

This time of year, many organizations start turning their attention to 2018. Why don't they wait until January? What’s the rush? These organizations understand that setting goals isn’t enough. Growing their business and meeting revenue targets requires planning. Goals without a plan are just wishes. If you wait until January to start planning, then you’ll already be behind. Now is the time to put your sales and marketing strategy under the bright lights and give it a thorough assessment.

But what’s that assessment look like? What should you be reviewing? What questions should you be asking? Every organization is different, but here are a few topics you should cover and a few questions that will get your discussion started. 

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Topics: inbound marketing, Sales, sales and marketing alignment, goals, inbound sales

What to Expect from HubSpot’s INBOUND 2017 Conference

Posted by Dean Moothart

August 30, 2017

 

This September 25-28th, the LeadG2 team will be attending HubSpot’s INBOUND 2017 conference at the Convention & Exhibition Center in Boston, MA. We’ll be joined by thousands of marketing and sales professionals who are seeking better ways to engage their markets and grow their businesses. Last year over 19,000 people from 92 countries attended over 300 educational sessions.  

The INBOUND conference is NOT a user’s conference. HubSpot is the largest sponsor, but you don’t have to be using any of HubSpot’s Growth Stack products (HubSpot Marketing, CRM and Sales Pro) to derive value from this event. It’s really designed for anyone looking for inspiration and new ideas to grow their revenue. HubSpot’s stated purposes for the INBOUND conference is “to provide the inspiration, education, and connections you need to grow and transform your business.”

At INBOUND, just about everywhere you turn you’ll bump into a learning opportunity, but there are three primary ways you’ll benefit from attending. 

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Topics: inbound marketing, inbound sales

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