Today’s buyers aren’t just Googling—they’re asking AI for answers. From ChatGPT to Gemini to Perplexity, decision-makers are expecting instant, trusted responses that guide their choices. That’s where Answer Engine Optimization (AEO) comes in—and where LeadG2 helps our clients win.
We’re focused on using AI and AEO to work smarter, faster, and more strategically—for ourselves and for our clients. From content creation to CRM optimization, AI is reshaping how people search, decide, and buy and we’re leaning all the way in.
Search behavior is changing. Instead of typing questions into Google and scrolling through links, buyers are increasingly asking AI-powered tools like ChatGPT, Gemini, and Perplexity for direct answers. These tools are acting as “answer engines,” pulling from trusted sources and surfacing a single, conversational response.
That means it’s no longer enough to just “rank on Google.” To stay visible, businesses need to make sure their content is structured and optimized so that AI can find it, trust it, and use it in answers.
This is Answer Engine Optimization (AEO) the next evolution of SEO.
At LeadG2, we help our clients:
Show up where buyers are asking questions by structuring content for AI visibility.
Build authority and trust so answer engines pull from their expertise.
Stay ahead of organic search changes as traditional SEO shifts toward AI-driven results.
AEO isn’t about chasing algorithms. It’s about ensuring your business is part of the conversation when prospects are asking AI for advice, solutions, and vendors.
How We’re Helping Clients Use AI + AEO
From Confused to Confident
Our clients are being told to “use AI" and "show up in AI searches" but they’re not always sure how it connects to revenue. The truth is: AI without strategy is noise. That’s where we come in.
Here’s how we’re supporting our clients today:
Custom AI Prompts & Training:
Industry-specific prompt guides and team training to ensure sales and marketing pros get high-quality outputs from tools like ChatGPT.
Content Acceleration:
AI helps us speed up research, draft outlines, and strengthen campaigns faster—without losing the human strategy and creativity that make content resonate.
HubSpot Optimization:
From AI-powered reporting and automated sequences to personalized content delivery, we help clients unlock AI inside HubSpot.
AI + AEO Readiness:
We evaluate how AI and answer engines fit into your buyer journey, identify gaps, and create a roadmap for responsible, revenue-driven implementation.
AI & AEO Resources from the LeadG2 Team
Today’s search behavior is shifting fast—and we’re here to keep you ahead of it. We continuously test, learn, and share practical insights for how AI and AEO impact your sales and marketing.
Make AI work for you. Show up where buyers are asking questions.
Let’s talk strategy.
A True Extension of Our Team! Over the course of several years, we have built a great amount of trust with our partners at LeadG2. With their help, beginning with the launch of a new B2B-focused website, we have dramatically increased our web presence and ability to interact with existing customers and prospective clients with educational content and unique audience opportunities. This long-term approach has started to show great results while we also leverage their expertise to make short term gains via improved sales enablement, customer outreach sequences, optimized lead management practices and more. LeadG2 is a true partner and the attention to detail in their ongoing analysis and optimization of our efforts is what I would expect from on-staff team members. This fact, coupled with their content creation abilities and strategic insights, make the team a highly-valued extension of our marketing organization.
Jason Smith
McClatchy
Great partner! LeadG2 has been an excellent partner for Xenium. We recently moved into HubSpot and wanted to maximize our outbound marketing, so we hired LeadG2. They have helped us create dashboards, build gated forms, sales sequences, email workflows, and content creation. Our rep Carly, is extremely knowledgeable and has delivered on what they agreed on. We really enjoy the partnership with LeadG2 and are thankful for their expertise and their guiding us to success.
Brandon Laws
Xenium
You HAVE to Work with them... I wholeheartedly recommend LEADG2. Their knowledge of the sales/marketing process is top rate, and their level of customer service is amazing. They have always been very responsive to my questions and have gone the extra mile to make sure I have the answers I need. Based on my experience with LEADG2, I am confident that you’ll have a positive experience working with them.
Teri Glaser
Mid-West Family
A Top Shelf Partnership! We've worked with LeadG2 since 2015 and will continue working with them...no end in sight. Not only are they positive, inspiring, responsive and fun to work with, they have transformed our business. We consider them partners and trusted advisors. They help us with our complete inbound marketing strategy from beginning to end...and since starting we have tracked and attributed well over a million dollars in new revenue and have blown past all our key success metrics. We recommend LeadG2 to anyone...except our competition.
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