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The LeadG2 Blog

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Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

August 21, 2018

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. We’ve got online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorships fall under outbound. However, what I’ve come to believe is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it is also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing, danibuckley

15 Key Components of a Solid B2B Marketing Campaign Plan

Posted by Shaye Smith

June 26, 2018

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

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Topics: content marketing, digital marketing, inbound marketing, sales and marketing alignment, marketing strategy, marketing, shayesmith

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by Alan Vitberg

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, alanvitberg, branding

The Less than Zero Moment of Truth

Posted by Trey Morris

January 4, 2018

We've all heard about Google's Zero Moment of Truth. It's the moment before the traditional customer journey when a consumer decides to research online about a product or service that they are interested in. 

The Zero Moment of Truth is absolutely real! And if marketers don't take it seriously, it is at their peril.  

However, just because someone at Google created a new "term" for research before the purchase, does NOT mean that the old rules of marketing no longer exist! 

In fact, they are probably more valuable today than ever before.  

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Topics: professional branding, digital marketing, SEO

Top Digital Marketing Trends For 2018

Posted by Guest Blogger

December 20, 2017

2017 was huge when it came to developments in digital marketing, and 2018 looks like it will continue that trajectory. Marketers understand that new technologies and tactics can help them to be more successful. This article shares several trends in digital marketing that are expected to rise to the forefront in 2018.  

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Topics: digital marketing

Forget Branding — What is Your Company's DNA?

Posted by Trey Morris

September 25, 2017

Let’s talk about marketing and advertising! If you are selling marketing solutions for your clients, this is for you! (By the way, if you are not, this is still a great concept for your own company and your marketing.)

No matter what your job title, your ultimate job is to provide marketing solutions for your clients. For decades, we've been trained to be consultants to help our clients solve a challenge through advertising/marketing programs that will generate new customers and revenue for their business. If the goal is to provide a good ROI on their advertising, we better become the marketing pros that we've been telling people that we are for years. 

Today, let's talk about branding. 

When you speak to marketing people, branding is one of the first things they mention. What's your brand? 

And I say, forget branding!  

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Topics: professional branding, digital marketing

The Digital Marketing Swiss Army Knife

Posted by Brian Hasenbauer

February 13, 2017

Let's list a bunch of marketing terms and then look at what they have in common: growth hacking, social media pay-per-click, sponsored ads, analytics, email marketing, web design, SEO, HTML, blogging, SEM, online reviews….  

What do all of these have in common? If you guessed that they are all confusing and somewhat complex, you are right. If you guessed that they are all under the umbrella of “digital marketing,” you would be correct again.

Digital marketing is a relatively new field of marketing. Newspapers have been around since the invention of the printing press, and television advertising has been around for at least 60 years. Yes, digital marketing is the new kid on the block; according to trends in advertising, it’s also the big kid on the block. In 2016, digital advertising surpassed television advertising for the first time; it is expected to grow faster than any other media type.

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Topics: digital marketing, inbound marketing, brianhasenbauer

How to Prepare for Chatbots

Posted by Brian Hasenbauer

November 25, 2016

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what the future holds for sales and marketing technology. However, after you get back to wherever home is, you need to be able to interpret the trends and the insights and turn them into strategies and tactics. Siting in conference break out sessions and learning about the technology of the future is the easy part. Implementing it appropriately and knowing what do with this new-found knowledge is the difficult part and the one that most companies struggle with and need help with.

At INBOUND 2016, the area that I found most interesting and possibly game changing is the area surrounding chatbots and specifically what role they can play in the buyer's journey. Dharmesh Shah, the co-founder of HubSpot, spent a good amount of time during his keynote discussing the new GrowthBot chatbot and walked through a short demo of its capabilities. You can use GrowthBot in Facebook’s Messenger app to tell it do things like “start a blog post” or “create a campaign” and GrowthBot instantly initiates that command and builds it for you.

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Topics: content marketing, digital marketing, Sales, brianhasenbauer, media, professional services

Google Legitimizes Social, via Search Agreement With Twitter

Posted by Brian Hasenbauer

February 13, 2015

 

Recently, Bloomberg revealed, through undisclosed sources, that Google will once again be displaying Twitter posts in Google search results. This is big news considering the volume of tweets that are posted on a daily basis and the content you can find through Twitter feed searches.

This presumed move by Google to once again include Twitter content in Google search results is a very clear statement by the world’s largest search engine that social is here to stay and that what is being said in social streams is worthy enough to be included in search results.

How Does Google’s Twitter Search Work?

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Topics: digital marketing, brianhasenbauer

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