It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorship's fall under outbound. However, what we've come to realize is that neither is as strong on its own as it would be if integrated with the other.
You see, “Together we stand, divided we fall,” is a great patriotic motto but it's also very applicable to marketing and sales tactics.