Brent Tripp

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

Brent Tripp: April 10, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them...

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

Brent Tripp: April 3, 2025

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

3 min read

Adopting a New CRM: Do's and Don'ts

Brent Tripp: March 27, 2025

3 min read

Mastering Marketing Hub: Key HubSpot Features You Should Be Using

Brent Tripp: March 20, 2025

2 min read

Beyond the Hype: Making AI Work for Your B2B Strategy

Brent Tripp: December 3, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....

2 min read

The B2B Buying Process: Dream vs Reality

Brent Tripp: November 19, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap...

2 min read

Crafting a Compelling B2B Podcast: From Concept to Launch

Brent Tripp: November 12, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from...

3 min read

Mapping Content to the Buyer's Journey: A Sales-Driven Approach

Brent Tripp: November 5, 2024

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...