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One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.
Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency
In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.
Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.
Topics: deanmoothart, staffing+recruiting agencies, staffing agency marketing, marketing strategies for a staffing agency
April 24, 2018
One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages.
Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency
September 21, 2016
I was really looking forward to date night because Janice found a new “highly rated” restaurant that was the buzz of the town. It took us 3 weeks to get reservations, and I had to promise not to wear my black and white Converse sneakers.
Topics: staffing+recruiting agencies, alanvitberg, staffing agency marketing, marketing strategies for a staffing agency
