Grow Your Firm With These 7 Building Blocks
A lot of firms will be using the last couple of months of the year to do their marketing and sales planning and budgeting for 2018. It’s the time of the year when critical thinking and decision making needs to be done by top management, along with securing their commitment to fund the tools, technologies, strategies and tactics necessary for attaining top line goals and growth objectives.
It’s the time of the year when tough decisions need to be made about the balance between spending on branding and spending on lead generation. It’s the time when legacy spending needs to be scrutinized and if necessary, defunded. It’s the time when new thinking about new approaches to growth need to be considered and given adequate funding.
In Part 1 of this 2-part blog series, I’m going to focus on infrastructure: the building blocks that represent the foundation for growth. In part 2, I’ll be talking about budget for growth activities like lead acquisition and nurturing.