3 min read
Brent Tripp: November 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed...
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2 min read
Emily Hartzell: October 31, 2024
When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a...
2 min read
Brent Tripp: October 29, 2024
In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....
6 min read
Carly Knecht: October 24, 2024
If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about...
3 min read
Brent Tripp: October 22, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation....
1 min read
Emily Hartzell: October 17, 2024
Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced...
3 min read
Brent Tripp: October 15, 2024
In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your...
5 min read
Kaitlyn McDevitt: October 10, 2024
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO...
2 min read
David Robinson: October 8, 2024
In the almost two years since OpenAI launched ChatGPT, AI has firmly entrenched itself as a major buzzword and a largely overblown panic. Many...
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