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The LeadG2 Blog

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Top Articles of 2019: Inbound Marketing

Posted by Amanda Meade

December 30, 2019

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they're even ready to buy, and it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Today, we're bringing you a recap of the most popular posts we've published in 2019 on inbound marketing. 

Blogging is a key player in any successful inbound marketing strategy, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on inbound marketing from 2019 and let them guide your strategy in 2020!

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Topics: inbound marketing

10 Rules to Apply for Results-Driven Inbound Marketing Success

Posted by Steve Fawthrop

December 23, 2019

As an agency that works with several industry leaders in media, B2B, and professional services, at LeadG2, we’re focused on driving results through both inbound marketing and sales performance. We believe success isn’t about who has the prettiest website, but about whether your calls-to-action actually convert. It's not about vanity metrics and tracking numbers just to give you numbers, but about actually improving sales results and driving revenue.

To convert and improve revenue at an organizational level you need strategic goals and execution. To executive successfully, you need to establish and practice a results-driven mindset as an individual. 

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Topics: leadership, increase sales performance

Building a Sales and Marketing Infrastructure From Scratch

Posted by Dean Moothart

December 17, 2019

 

With the economy humming, several companies are in growth mode. Many companies that may have launched just a few years ago are scrambling to have their organizations keep pace with their growing client-bases and revenue goals. 

They’re discovering that their owner-led sales team that relied on gut instinct and desire is no longer sufficient if they want to keep pace with the competition. They need to build a foundation that can support their growth objectives while building a sales and marketing infrastructure that includes salespeople, processes, and marketing support. It can be a daunting task.  What should be done first? 

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4 Common Website Mistakes and How to Fix Them

Posted by Emily Sunshine

December 11, 2019

Your website is the foundation of your business. Studies show that it only takes 1/10th of a second to form a first impression about a person, and websites are no different. Site visitors form an opinion about your website within 50 milliseconds of landing on your page and decide whether to stay or leave.

That said, it’s no surprise that having a website with poor user experience sets your business up for lost opportunity and wrong first impressions.

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Topics: CTA, inbound marketing, website

Thankful. Grateful. Blessed. Happy Thanksgiving from LeadG2 and The Center for Sales Strategy

Posted by Matt Sunshine

November 28, 2019

Unfortunately, our team at LeadG2 and The Center for Sales Strategy (CSS) won't be sharing a Thanksgiving Day meal together, but if we were, there would be a lot of thankfulness passed around the table, such as:

  • Our incredible company culture 
  • Our proven set of services that continue to empower B2B organizations 
  • Our growing list of clients and organizations we serve 
  • The amazing growth LeadG2 and CSS has experienced within the last year 
  • Our people

As we celebrate Thanksgiving Day in the U.S., we reflect on the good things in our lives and enjoy the precious time with family and friends. And since we can't carve the turkey together, we're taking this opportunity to virtually say 'thank you' to our team and to brag about our company culture and our clients.

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Topics: holiday

6 Biases That Affect How You Sell

Posted by Steve Fawthrop

November 27, 2019

In today’s market, two of the biggest differentiators for success in sales are based on sales coaching and sales innovation. The most successful salespeople are multi-talented, with their greatest differentiators being knowledge and professional development.

Proactive sales coaching is vital to sales teams because of a well-known principle in the field of psychology known as self-serving bias. Self-serving bias is defined as people’s tendency to attribute positive events to their own character but attribute negative events to external factors.

Salespeople with a self-serving bias will not ask for coaching, or don’t feel the need for further innovation because they don’t think anything is wrong. Additionally, there are six other biases stopping salespeople from closing sales.

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Topics: personal development, coaching, sales enablement

5 Questions To Ask Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

November 19, 2019

Choosing the right inbound marketing agency isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

Most marketing agencies will be on top of their game, claiming to have mastered digital marketing services. The claim may be valid, but beware, there's a fine line between trendy and truthful. Website design, email marketing, and social media campaigns are all fundamental services of inbound marketing agencies; however, they're just simply marketing tactics. To effectively implement inbound marketing, you need an agency with a comprehensive, strategic program in place. 

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Topics: inbound marketing, Hiring an Agency

Improv: How This Actor’s Tool Could Boost Your Business

Posted by Kim Peek

November 7, 2019

If you’ve ever been to a comedy club, you’ve seen at least one improv performance. This is where actors make up a scene, completely on the fly, often using suggestions provided by the audience. This popular form of entertainment tickles the funny bone and allows audience members to blow off steam.

Creating good improv is more complicated than it looks—but at its core is the power of Yes, and…It’s this simple phrase that gives this actor’s tool the potential to boost your business 

This concept alone has immense value in business. Yes, and... keeps the door open for more conversation, shows agreement, and demonstrates an interest in problem-solving. Think of how powerful it would be if you had to find a way to agree in every meeting or negotiation. Instead of shutting down the conversation, you would be open to listening, seeking common ground, and collaborating. 

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Topics: increase sales performance, business growth

You’re Under Review! Tips for Promoting Positive Reviews for Your Brand or Business

Posted by Ashley Tavenner

November 5, 2019

Before making any significant purchasing decisions, we’re willing to bet that you do some extensive online research. That includes browsing websites, images, and social media accounts, but most importantly, it means you’re reading reviews.

With that said, the power of reviews should never be underestimated. There will never be a better marketer for your company than your satisfied clients and consumers. Sharing real experiences helps deliver on your brand’s promise, but positive reviews also bring what other marketing efforts just can’t.

However, reviews can easily make or break a brand. How can you encourage satisfied clients and customers to share their positive experiences online for the world to view?

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Topics: customer journey, reviews

How to Get Sales Appointments to Show Up on Your Calendar Without Talking to a Prospect

Posted by Dean Moothart

October 31, 2019

It’s every salesperson’s biggest challenge. How to get in front of more qualified decision-makers.

Everyone needs more opportunities going into the top of the funnel, and the first step in filling the funnel is securing that first introductory/discovery call or meeting. Life is good when our calendars are filled with new prospects who’ve agreed to carve out 30 minutes of their time. However, all too often, salespeople’s calendars have large swaths of empty space.     

So, what if there was a way to have appointments with your target decision-makers just show up on your calendar? Better yet, what if these appointments rarely cancelled because the day and time was selected by the prospect? In fact, it’s the prospect who initiates the idea of the appointment all together! And, what if these appointments didn’t require any cold calling by an outsourced call center or you? Sounds great, right?   

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Topics: time management, HubSpot, sales appointments

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