LeadG2 is an inbound marketing and sales enablement agency that does excellent work with organizations that are B2B focused and have complexed sales environments. What that means is they’re typically targeting executive-level decision-makers. It’s not a one-call close; it’s a sales process that might have a long sales cycle, a multi-step sales cycle that could last weeks or even months. It’s typically a higher ticket, more complex solution that’s being offered.

One of the markets that really describes this situation is PEO companies and human resource outsourcing firms. These organizations are trying to sell to business owners and trying to engage in complex discussions about how they can better manage their human resources, payroll, and benefits. This requires building trust, credibility – and it’s a long, complex sales cycle that often creates frustration. If this sounds familiar, it’s time to stop using tired and overused PEO marketing tactics.

When we published, “What is an Inbound Sales Lead?” it prompted some discussion about lead definitions. How do you research inbound leads and what does “researching inbound leads” even mean? Let's take a deeper dive into what inbound sales prospecting is.

What makes LeadG2 unique is the fact that we're a sales performance company that happens to know a whole lot about marketing. As a growing company, we know that we can make an inbound marketing program successful. Even better, we know that we can help our clients define their target personas, understand lead intelligence, and learn what they need to do and say to turn prospects into customers.

We've taken some time to dig into last year's numbers so we can analyze and improve in the coming year. Here's a glimpse of what 2019 looked like.

Too many Professional Employer Organizations (PEOs) are ignoring the obstacles to lead generation and turning conversions into customers. The primary cause? PEOs are treating their lead generation process as though it were no different from lead generation for other industries such as legal and medical.

This is understandable; besides the National Association of Professional Employer Organizations (NAPEOs), educational material online and offline does not address the unique challenges that come with marketing a PEO. But thanks to NAPEOs April 2018 market research paper, we now have a roadmap that clearly points out the barriers to obtaining new PEO prospects and moving them down the sales funnel.

Have you hit a slump in your marketing strategy? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

The National Association of Professional Employer Organizations (NAPEO) bills itself as “The voice of the PEO industry”—providing government advocacy, public relations, and marketing support to its members. In fact, they’ve done such a great job of producing marketing content assets that their member companies can integrate into their marketing and sale enablement strategies.

The NAPEO content library includes whitepapers, brochures, and infographics that are designed to build credibility and trust with prospects and educate them on the “what’s, whys and how’s” of PEOs. They also offer ad templates and social media graphics that can be used to evangelize the benefits of using a PEO. If this all sounds too good to be true, that’s because it is.

Five years ago, if you asked a room full of sales leaders to raise their hand if they were implementing sales enablement initiatives at their companies no hands would have gone up. In fact, you would have got a lot of blank stares because no one had heard of the term “sales enablement”.

Today if you ask that same question to the same room of sales leaders, you’d get a smattering of raised hands, but still quite a few blank stares. Most have heard of sales enablement, but a lot of sales leaders are confused on what it is; what it looks like in the everyday life of a sales professional; and why it’s important.

Prospective clients often ask, “How can writing blog posts turn into website visitors into leads and new customers?” It really is the Big Question they need to understand before committing to inbound—or content—marketing.

For businesses, blogging does much more than let followers know about recent news and events. When done right, it establishes your organization as an authority in your industry, gives followers an insider look at your company culture, boosts SEO, and generates qualified leads. 

Hollywood has seen its share of celebrity power couples over the years – starting with Desilu (Desi Arnza and Lucille Ball), then leading to others like Brangelina (Brad Pitt and Angelina Jolie), Bennifer (Ben Affleck and Jennifer Lopez), TomKat (Tom Cruise and Katie Holmes) and more recently, Kimye (Kim Kardashian and Kanye West). This isn’t a new phenomenon. However, super couples with cute nicknames aren’t limited to Hollywood. 

The business world may have the most powerful power couple of all. In fact, this couple is so powerful that they have a commanding presence in virtually every business around the world.  No, it’s not Bill and Melinda Gates or Barack and Michelle Obama. So, who is this business power couple?  It’s Smarketing — sales and marketing.

As inbound marketers, we want to create content that breaks through the clutter and gets the attention of our target persona. Our brains are wired for story, and the classic Hollywood storytelling structure that sells movie tickets also works to captivate your prospects.

Every story has the same elements; and every movie that’s ever kept you on the edge of your seat follows the same structure — but it goes beyond weekend entertainment.