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The LeadG2 Blog

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The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct

Posted by Matt Sunshine

June 8, 2020

Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer. It's warming up potential clients, getting them on the path to purchasing —and it's absolutely necessary function for any business to grow.

Lead generation includes both outbound and inbound tactics. However, salespeople don't have time to chase down leads and determine if they're unqualified or ready to buy. In today's digital age, it's vital that potential prospects find you online and that you effectively capture their information for a follow-up.

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Topics: thought leadership, lead generation, inbound marketing

What Is Premium Content And How Do You Create It?

Posted by LeadG2

June 3, 2020

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any industry. Unlike a blog post, the goal is to attract visitors to your website by offering them a type of relevant and valuable piece of content in exchange for their contact information. Once they submit their information via a web form, you begin the process of leading them through the sales funnel, so that you can further nurture them.

Creating invaluable premium content helps generate leads and begins filling your sales funnel. However, it also helps educate potential leads regarding various aspects of your business and gives them a reason to trust the information you deliver. Keep reading to learn more about premium content and

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Topics: premium content, lead generation, inbound marketing

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

Posted by Dean Moothart

June 1, 2020

When the COVID-19 crisis hit, many businesses wrestled with the "three P's" of a business disruption or an economic downturn—panic, paralysis, and pessimism. It’s an understandable reaction when we’re blindsided by such an unexpected event.

Managing Partner, Jim Hopes of The Center For Sales Strategy tells us that these “three P’s” are your enemy, and your best strategy in business (and in life) is to minimize each of them. This is easier said than done, but one way to move beyond the “three P’s” is to instead focus on the “three A’s”—assess, adapt, and accelerate.

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Topics: inbound marketing, sales enablement

7 Ways to Calculate Blog ROI

Posted by Matt Sunshine

May 27, 2020

When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a fully qualified lead and only a small step from closing. We want the process to be predictable and the performance to be near perfect.

If only the real world were so simple and straightforward. You remember the real world—where humans act human and analysis turns murky. Below are seven ways to calculate blog ROI; in other words, is it generating a return on your investment, and is the company blog really working?

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Topics: content strategy, inbound marketing, ROI

How to Use Quora and Reddit for B2B Content Ideas

Posted by Isha Bell

May 22, 2020

While meditation is scientifically proven to increase productivity and improve concentration, one of the most common challenges is staying focused—which is why Guided mediation was created. The same concept rings true when generating B2B content ideas. You have the knowledge and expertise in your industry to create valuable content, but you need a jump-start. This is where what we call “Guided Content Creation” comes into play through platforms like Quora or Reddit. It’s one of the tactics we use when building a robust content strategy for our clients. 

People love to vent about what they love, hate, are challenged on, or excited about. Often overlooked platforms like Quora and Reddit can help provide irresistible content for your B2B blog, plus they’re a goldmine for qualified leadsno matter which industry you’re in.

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Topics: content marketing, inbound marketing, content creation

Profitable Lead Gen Series: Landing Pages that Convert

Posted by Shaye Smith

May 20, 2020

If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can entice your site visitor with a great offer through a CTA that encourages action, but the landing page can make or break the conversion from a site visitor to a lead.

Landing pages are one of the most important elements of lead generation. According to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. They enable brands to direct website visitors to targeted pages and capture leads at a much higher rate. This blog post digs into qualities of high-converting landing pages and how you can improve your lead generation through quality landing page creation.

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Topics: lead generation, inbound marketing, landing pages

5 Expert Tips for Creating Webinars that Generate Sales Leads

Posted by LeadG2

May 18, 2020


If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s challenging, but after you cross the finish line, it gets easier each time. You know what works and what doesn’t. But during those first few training sessions, you relied heavily on those tips to get you to the finish line.

Developing and promoting webinars to generate sales leads is no different from training for an endurance event. It’s much easier when you get a few tips from experts that have made the mistakes so you don’t have to.

In this blog post, you'll find easy-to-follow tips to keep in mind when preparing for your next webinar. These tips will keep you focused on providing value to your target audience, provide a great experience for your webinar attendees, and help develop a compelling presentation that generates additional interest in your products or services and nurtures your leads towards becoming loyal customers. 

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Topics: lead generation, inbound marketing, webinars

Profitable Lead Gen Series: The Call-To-Action

Posted by Shaye Smith

May 15, 2020

More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the call-to-action (CTA). If the CTA doesn’t persuade a visitor to take action, then your offer might just be void. 

CTAs can be used on product pages, in digital ads, blog posts, email, social media, direct mail, throughout your website, and pretty much anywhere you can market your offer (both digital and non). However, not all CTAs are created equal. In a world where every brand is fighting for consumers’ attention, it’s critical that prospects choose your offer over your competitors. The CTA is what invokes that action (or doesn’t).

Keep reading, because this blog digs into how to create CTAs that invoke action.

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Topics: call to action, lead generation

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Posted by Dean Moothart

May 13, 2020

We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards. They jump into executing marketing tactics and campaigns before they understand their target, then they try to adjust and optimize after the fact.

A strong sales process helps the prospect along their journey but also acts as a roadmap to consistently close deals. Each action in the sales process should lead to greater connections and business growth. In order to gain revenue for your business, the key is to know how one element influences your entire sales process.

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Topics: sales process, sales and marketing alignment, marketing strategy

5 Tips to Improve the Close Rate of Your PEO's Sales Team

Posted by Maryanne McWhirter

May 11, 2020

PEO sales provides a fruitful career path for the professional willing to put in the work. So, why are the close rates just not consistently there? 

If you’re finding yourself asking questions like, “Did I hire the wrong person, or are Professional Employer Organizations’ products too complicated to sell?” Then you’re asking the wrong questions! What you should be asking is, “How can I improve my sales team’s close rate?” Below are five answers for ways you can help your sales team close new business.

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Topics: employee retention, PEO Marketing

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