Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period of time. But if you rely on this alone, the progress of building and establishing your brand will be slow.

Topics: content strategy, inbound marketing, sales and marketing alignment, marketing strategy, branding

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

Topics: sales strategy, inbound marketing, sales and marketing alignment, marketing strategy, inbound sales

It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

Topics: content marketing, digital marketing, inbound marketing, sales and marketing alignment, marketing strategy, marketing, shayesmith

It seems that Hubspot has exceeded expectations in the Marketing and Sales arenas, but there was one arena that complements these that they felt they were missing something: Service. Today, customers expect more, and meeting those expectations can be hard. But meeting those expectations also comes with reward: increasing satisfaction and keeping customers longer. In a world where the customer is in control, the key to growth is happy customers. They’ll stay longer, refer friends, and share with the world how much they love your company on social media. 

Topics: HubSpot, shayesmith

Have you hit a slump? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

Topics: motivation, inbound marketing, productivity, marketing, shayesmith

You may (or may not) know that LeadG2 is powered by The Center for Sales Strategy, a sales performance company with a staff that has a combined total of over 255 years of sales experience. 

At LeadG2 and The Center for Sales Strategy, we are serious about and committed to delivering educational content to your inbox, but today, we'd like to bring you something that's even more serious: OUR PEOPLE! 

Topics: Talent

One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.

Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency

In 2015 (yes, three years ago!), I wrote a blog post titled, “3 Things Every Media Company Needs to Do in 2015,” and it was pretty popular. I consider myself uniquely qualified to write about this topic because I spent the first half of my career selling advertising at a media company and the second half (so far) consulting media companies on their B2B marketing, lead generation, and sales enablement needs.  

Topics: inbound marketing, danibuckley, media, sales enablement

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith, gdpr