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The LeadG2 Blog

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A Costly Mistake That Marketing and Sales Professionals Should Avoid [VIDEO]

Posted by Shaye Smith

September 18, 2019

If you contribute to a blog or any form of sales or marketing material containing imagery, you could easily face civil or criminal charges for copyright infringement. It only takes one “borrowed” image, and you’re playing Russian roulette with hefty fines and possible jail time.  

You absolutely cannot steal images from Google.

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Topics: branding, sales and marketing, graphics

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

July 18, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period of time. But if you rely on this alone, the progress of building and establishing your brand will be slow.

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Topics: content strategy, inbound marketing, sales and marketing alignment, marketing strategy, branding

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

April 4, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one, or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period time. But if you rely on this alone the progress of building and establishing your brand with be slow.

Read More

Topics: inbound marketing, branding

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by LeadG2

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, branding

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