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5 Reasons You Need to Launch a Podcast

5 Reasons You Need to Launch a Podcast
Maryanne McWhirter
5 Reasons You Need to Launch a Podcast

5 Reasons You Need to Launch a Podcast

Are you itching for a new and exciting way to connect with your audience?

Well, have no fear because the podcast train is here! In this blog post, we're going to dive into the wonderful world of podcasting and how launching your very own podcast could be both educational and attainable.

1. Audience Engagement

Meet your prospects where they are. Are they listening to educational and entertaining podcasts?

According to the latest available data, there are 464.7 million worldwide podcast listeners. That equates to 22% of all internet users. No need to put on a stuffy suit or rehearse scripted lines. Just grab your microphone, hit record, and let your charming, unscripted self shine through. Podcasting offers a more personal and authentic connection with your audience, making them feel like they're sipping coffee with you in their living rooms.

2. Reach a Broader Audience 

Podcasts are the jet-setters of the digital world. With just a few clicks, your message can reach a global audience. Whether your business is nestled in the heart of the countryside or thriving in a bustling metropolis, a podcast can help you expand your reach.

3. Boost Your Credibility 

Want to be considered an expert in your field? Launching a podcast can help you achieve guru status. Share your wisdom, insights, and anecdotes on your podcast, and people will start looking up to you as a knowledgeable source.

For B2B sales, building trust and expertise early in the sales process is crucial, and podcasting is a great avenue to do it!

4. Get Leads

Podcasts offer a golden opportunity to build your contact database to continue nurturing leads. You can entice your listeners with special offers, freebies, or the chance to win fabulous prizes, all in exchange for their email addresses. It's like being handed a treasure chest of potential customers! Just be sure to deliver value, and those leads will keep coming in faster than you can say "subscribe."

5. Keep Up With The Cool Kids

Let's face it: podcasts are hot right now. If you want to keep up with the ever-evolving world of marketing and technology, you can't afford to miss out on this audio trend. If you don't have a podcast, your competitors probably do, and they're out there stealing your potential listeners – and possibly your customers. So, launch your podcast now and show the world that you're not just a savvy business owner but also an innovative leader.

In conclusion, launching a podcast is like adding a powerful jetpack to your business. You'll engage with your audience on a whole new level, reach a wider audience, boost your credibility, gather those precious leads, and stay ahead in the race against your competitors. So, what are you waiting for?

Want to learn more? Give a listen to LeadG2’s podcast here.

New Episodes of Sell Smarter. Sell Faster. Podcast

About Author

Maryanne McWhirter

Maryanne is a Senior Inbound Marketing and Sales Consultant for LeadG2. She is energized by problem-solving and implementing new strategies to drive results for her clients. Maryanne lives with her husband, two young children, and two dogs in Nashville, Tennessee.

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