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The LeadG2 Blog

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28 Eye-Opening Video Statistics to Support Your Marketing and Sales Strategy

Posted by Shaye Smith

January 24, 2020

FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 

With good reason, video has become one of the strongest means by which marketers and sellers are getting results and improving performance with their overall strategies.  

Studies have shown that as humans, we find video more memorable, more engaging, and thus it leads us to lean towards video as the most popular form of content out there. Video is taking over. And we're here for it.

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Topics: video, inbound marketing

How to Effectively Promote Premium Content for Optimal Lead Conversions

Posted by Dani Buckley

January 22, 2020

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies.

This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

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Topics: premium content, inbound marketing, danibuckley

7 Ways to Leverage Marketing Content in Your Outbound Prospecting

Posted by Dean Moothart

January 20, 2020

Most salespeople are always looking for an edge. They’re looking for new ideas and tactics that can help them improve their performance. However, they severely underutilize the resources they have at their disposal.   

Marketing departments invest significant resources developing content to help support the marketing strategy and generate leads. Sales and marketing teams are both working towards the same goal, securing business and helping the company grow.

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Topics: content marketing, lead generation, sales playbook

Best Practices for Writing an Effective B2B Blog Post

Posted by Kim Peek

January 17, 2020

Content for B2B blogs needs to be value-focused — quantity does not equal quality.

Unless you’re a professional content writer, generating blog topics and SEO keywords is a task that generally takes a lot of thought, research, and patience. One study found that the average blog post takes 3 hours and 57 minutes to write!

Here are the seven practical tactics you can use right now to write a powerful, valuable blog post to your target audience —and it's not going to take 3 hours and 57 minutes!

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Why More Leads Isn't Always the Answer

Posted by Dani Buckley

January 15, 2020

It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However, what we’ve found working with many different businesses, in many different industries, is that not enough leads isn’t always the root of the problem.

Instead, it's incredibly common that organizations are not set up to properly qualify, hand-off, follow up with, and convert the leads they are generating, letting those hard-earned marketing efforts go to waste

To truly determine if your business is ready for more leads and to make the most of the leads you’re currently generating, it's vital to take a look at some important metrics/areas.

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Topics: lead generation

4 No-Cost Tips to Increase Facebook Organic Reach and Grow Your Audience

Posted by Ashley Tavenner

January 10, 2020

Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce competition, social networking platforms make it harder for businesses and brands to organically reach their target audience.

It’s not uncommon for businesses to devise a social media marketing strategy only to see their post produce very little engagement and traffic. In today’s social media-obsessed world, Facebook organic reach is extremely difficult for anyone looking to boost their page without ads. But we know some tried-and-true ways that will increase Facebook organic reach and grow your audience at no cost to you!

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Topics: Social Media, inbound marketing, facebook

Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

January 8, 2020

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorship's fall under outbound. However, what we've come to realize is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it's also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing

The Many Forms of Marketing Videos

Posted by Shaye Smith

January 6, 2020

Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But this isn’t anything you don’t know… yet.  

Marketing statistics on video only continue to support the argument of video’s impact on marketing and sales performance, but are you taking advantage of the full capabilities and forms that video offers?

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Topics: video, marketing strategy

Top Articles of 2019: Content Strategy

Posted by Amanda Meade

January 3, 2020

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year.

Check out these top blogs on content strategy from 2019, and let them guide your content marketing efforts in 2020!

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Topics: content marketing, content strategy, inbound marketing

Top Articles of 2019: Lead Generation + Lead Nurturing

Posted by Amanda Meade

January 1, 2020

Our goal as a company is to partner with our clients to increase the quality (and of course, quantity) of their leads, and today, we are bringing you a recap of the most popular posts we've published in 2019 on lead generation and lead nurturing.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on lead generation and lead nurturing from 2019.

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Topics: lead nurturing, lead generation, leads

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