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Crafting a Compelling B2B Podcast: From Concept to Launch

2 min read

Crafting a Compelling B2B Podcast: From Concept to Launch

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch. Together, they explore: Read More
Why CEOs Need to Get Social: Personal Branding in the Digital Age

4 min read

Why CEOs Need to Get Social: Personal Branding in the Digital Age

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO, plays a huge role in this. CEOs are the face and voice of their companies, influencing how the public... Read More
Mapping Content to the Buyer's Journey: A Sales Driven Approach

3 min read

Mapping Content to the Buyer's Journey: A Sales-Driven Approach

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed... Read More
Leveraging HubSpot's Full Potential for Marketing

2 min read

Beyond CRM: Leveraging HubSpot's Full Potential for Marketing

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. HubSpot has evolved into a robust all-in-one... Read More
Unifying Your B2B Strategy Through HubSpot Integrations

2 min read

Unifying Your B2B Strategy Through HubSpot Integrations

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. While this may be an intimidating topic for many, it's applicable to businesses small, medium, and... Read More
How to Tackle Skepticism About Marketing ROI

6 min read

How to Tackle Skepticism About Marketing ROI

If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about whether marketing will truly deliver results are common, and breaking through that doubt is no small... Read More
Streamlining Your Sales Funnel with HubSpot Automation

3 min read

Streamlining Your Sales Funnel with HubSpot Automation

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. By the end you'll see that embracing automation not only enhances efficiency but also empowers... Read More
How B2B Podcasts Are Revolutionizing Marketing Strategies

1 min read

How B2B Podcasts Are Revolutionizing Marketing Strategies

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy. The ease of access to podcast platforms and the growing... Read More
Content Repurposing: Getting More Mileage Our of Your Content

3 min read

Content Repurposing: Getting More Mileage Our of Your Content

In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact. In... Read More