2 min read
Brent Tripp: December 3, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down: The importance of testing different AI tools to see what works best for...
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2 min read
Brent Tripp: November 19, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap...
2 min read
Brent Tripp: November 12, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from...
4 min read
Kaitlyn McDevitt: November 7, 2024
A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO,...
3 min read
Brent Tripp: November 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...
2 min read
Emily Hartzell: October 31, 2024
When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a...
2 min read
Brent Tripp: October 29, 2024
In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....
6 min read
Carly Knecht: October 24, 2024
If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about...
3 min read
Brent Tripp: October 22, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation....
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