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Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

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Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

Posted by Dean Moothart

August 15, 2018

I often get asked by executives who are seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ My answer almost every time is, “Yes.”

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Topics: inbound marketing, Sales, media, professional services

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blog, inbound marketing, blogging best practices, blog strategy, marketing strategy, marketing strategies and tactics, blogging

B2B Companies: Super-Serve Your Clients To Success

Posted by Shaye Smith

August 2, 2018

We serve clients. Our team exists to provide services that set a client up to succeed. We provide a service that's a part of a bigger plan with bigger goals and expectations, but what we do plays a major part in supporting the end product and success. In a way, I define my success by our clients' success. 

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Topics: business relationships, goals, b2b, shayesmith

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Posted by Dean Moothart

July 26, 2018

It’s obvious that many marketers never served in the infantry or competed in archery. We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive – “Fire, ready, aim.” They have it backwards. They jump into executing marketing tactics and campaigns before they understand their target. Then they try to adjust and optimize after the fact.

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Topics: sales process, sales and marketing alignment, marketing strategy

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

July 18, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period of time. But if you rely on this alone, the progress of building and establishing your brand will be slow.

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Topics: content strategy, inbound marketing, sales and marketing alignment, marketing strategy, branding

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

Posted by Dean Moothart

July 3, 2018

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing anything solo usually adds additional risk. Team efforts almost always prevail over one-man shows – just ask Lebron. Batman had Robin. Ben had Jerry. Lewis had Clark. And Lennon had McCartney. Heck, even when I was 12 years old, I was told to never go swimming in the lake without a “buddy.” So marketing needs to team up with sales to mitigate risk and increase the likelihood of success.

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Topics: sales strategy, inbound marketing, sales and marketing alignment, marketing strategy, inbound sales

4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

June 28, 2018


It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

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Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

15 Key Components of a Solid B2B Marketing Campaign Plan

Posted by Shaye Smith

June 26, 2018

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

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Topics: content marketing, digital marketing, inbound marketing, sales and marketing alignment, marketing strategy, marketing, shayesmith

Exploring the Hubspot Service Hub

Posted by Shaye Smith

June 22, 2018

It seems that Hubspot has exceeded expectations in the Marketing and Sales arenas, but there was one arena that complements these that they felt they were missing something: Service. Today, customers expect more, and meeting those expectations can be hard. But meeting those expectations also comes with reward: increasing satisfaction and keeping customers longer. In a world where the customer is in control, the key to growth is happy customers. They’ll stay longer, refer friends, and share with the world how much they love your company on social media. 

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Topics: HubSpot, shayesmith

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