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The LeadG2 Blog

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How to Use a Sales Playbook

Posted by Dani Buckley

October 11, 2019

What if your sales team had access to not only the guide that could help them move faster and smarter in any given sales situation? How might this impact your conversion rates and new business development? 

That's where a Sales Playbook comes in... It’s a customized approach to your unique sales process that puts the right strategy, best practices, content, and resources at the fingertips of your salespeople so they can take the right steps, at the right time, with the right people. 

But, once you've got a Sales Playbook, how do you use it to effectively drive revenue and improve sales performance?

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Topics: sales enablement, sales playbook

How to Write an Email Your Prospects Want to Read

Posted by Kim Peek

October 8, 2019

Congratulations! Your prospect has downloaded a piece of premium content such as an eBook, a sales sheet, or a whitepaper – which means your next task is to nurture the relationship.

By getting the right pieces of content in front of them at the right time, you’ll establish credibility and thought leadership, and potentially shorten their decision-making time.

In order to provide valuable information, you’ll need your new lead to continue to open the emails you send.

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Topics: sales enablement, sales playbook, email marketing

What is a Sales Playbook?

Posted by Dani Buckley

October 4, 2019

When you’re managing a busy sales team, the last thing you want is another time-consuming task.

But what if you had the secret to increasing new business revenue and overall conversion rates?

What if you had access to not only the guide that could turn your team into a sales powerhouse but also have a reusable framework that could be replicated for the same process over and over again?

From training a new salesperson to providing a seasoned seller with new material, a sales playbook is useful across all scenarios for your team.

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Topics: sales enablement, sales playbook

4 Reasons Why Your Company Needs Sales Enablement Tools

Posted by Emily Sunshine

October 1, 2019

Sales enablement is a broad term that covers a lot of sales functions under one large umbrella. We define sales enablement as the strategy, content, technology, and training that empowers sales teams to sell smarter and faster. 

Free Webinar - How to Build a Sales Play That Drives Results and RevenueSales enablement tools simply put the right resources and content in the salesperson's hands right when they need it. While these tools have been around for a while, businesses are just realizing that properly utilizing sales enablement tools improve sales productivity, drives revenue, and increases customer alignment.

Providing sales teams with the proper tools, knowledge, and processes to maximize every sales opportunity is invaluable. Effective sales enablement tools can significantly benefit your company – here’s how.

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Topics: sales enablement, sales playbook

A Costly Mistake That Marketing and Sales Professionals Should Avoid [VIDEO]

Posted by Shaye Smith

September 18, 2019

If you contribute to a blog or any form of sales or marketing material containing imagery, you could easily face civil or criminal charges for copyright infringement. It only takes one “borrowed” image, and you’re playing Russian roulette with hefty fines and possible jail time.  

You absolutely cannot steal images from Google.

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Topics: branding, sales and marketing, graphics

Save Time! Convert Video Interviews into Multiple Forms of Content [VIDEO]

Posted by Kim Peek

September 13, 2019

Most employees know the importance of blogging for business. It’s getting them to create the content that becomes the obstacle. There’s never enough time; they aren’t strong writers; SEO is a foreign language – whatever the reason, getting consistent quality content is hard.

Luckily, we know some tips and tricks that can help make content creation a lot easier – plus, saves a whole bunch of time!

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Topics: video, inbound marketing, content creation

Your Session Guide to HubSpot’s INBOUND 2019 Conference

Posted by Amanda Meade

August 27, 2019

Next week, over 24,000 marketing and sales professionals are gathering in Boston for HubSpot’s annual INBOUND conference, are you ready? 

In our digital world, having the opportunity to network and connect face-to-face with like-minded people is rare – and an adventure our team doesn’t take lightly! Think about it; most business deals aren’t made in an office setting. When you’re shaking a hand to make a deal, it’s typically over dinner, a drink, at an event, or on the golf course. In-person interactions are sacred, and conferences can be the very key you need to help create, build, and nurture lasting relationships. 

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Topics: inbound marketing, Hubspot INBOUND conference, sales and marketing

15 Habits of Highly Successful Companies Using Inbound Marketing

Posted by Shaye Smith

August 16, 2019

When a strategic inbound marketing plan is in place for your company, you should get more leads, get better leads, and improve your overall sales performance. I say 'should' in the previous sentence because there are many factors that play into a successful inbound marketing strategy - and many companies don't have these all in place reap the benefits of this investment. So what are the companies doing that are successfully implementing these strategies to drive more revenue and see great results?

I asked our team to share what is working for the companies who are utilizing inbound marketing to its fullest potential and tell what they are doing to drive success. Here's what they said. 

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Topics: inbound marketing

4 Cheesy Tactics Marketers Need to Retire

Posted by Guest Blogger

August 13, 2019

We’ve all had those times where we see someone with a dated hairstyle (the jerry curl or the mullet) and we think “Woah! Hello, 1970’s.” It’s a dated, tired trend that should have been retired a long time ago. Well, this isn’t limited to just hair.

Marketers all across the world have some tired trends they just can’t quite seem to let go. Here is a list of the top cheesy marketing trends, our reactions when we see them, and how to avoid them.

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Topics: marketing strategy

How to Minimize the Risk of One Large Client as the Driving Force of Your Revenue

Posted by Dean Moothart

August 9, 2019

I talk to a lot of small- to medium-sized professional services firms who are growing. Their revenue is going up in the right direction; they have a lot of activity and are busy. But when they take a step back to dive into their revenue numbers, there's one thing that is very scary.

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Topics: inbound marketing, sales playbook

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