2 min read
Emily Hartzell: January 16, 2025
Every year, B2B organizations hit the ground running with the strategies and tactics they think will elicit the best response from their target audience to ensure they hit revenue goals and end the year successful. This year, it’s clear that the...
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2 min read
Brent Tripp: December 3, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....
2 min read
Brent Tripp: November 19, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap...
2 min read
Brent Tripp: November 12, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from...
4 min read
Kaitlyn McDevitt: November 7, 2024
A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO,...
3 min read
Brent Tripp: November 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...
2 min read
Emily Hartzell: October 31, 2024
When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a...
2 min read
Brent Tripp: October 29, 2024
In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....
6 min read
Carly Knecht: October 24, 2024
If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about...
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