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case studies

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2 min read

3 Steps to Generating Quality Case Studies

The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...

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case_study.jpg

3 min read

Follow This 5-Step Process to Generate Great Case Studies

The need for high-quality case studies has never been greater than it is right now. Salespeople everywhere are encountering more and more competition...

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2 min read

9 Steps to Better Case Studies to Attract More Leads

Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies...

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1 min read

4 Steps to Get Management Buy-In for Inbound Marketing

Salespeople and marketing teams with an on-the-ground perspective all want an inbound marketing program. They’ve seen the results it produces at...

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2 min read

How a Local Radio Station is Using Inbound Marketing to Generate New Revenue for 2016

From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound...

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