I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key characteristics that make for an effective and successful business partnership. We’ve worked with all kinds of businesses in many different industries and stages, and yet there are some clear reasons why some have incredible success with their inbound marketing, and some experience subpar results. This is actually a question I get asked often: “What do we need to do to be successful in this partnership?” So, this article will aim to answer that question while also showcasing the clients that make our days enjoyable day in and day out.

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not always the best salesperson that wins the business. According to HubSpot, only 19% of decision-makers want to connect with a salesperson when they are the Awareness stage of their buying journey. The Awareness stage is when the prospect is beginning to explore and first learning about their options and potential solutions. Since they’re not talking to your salespeople, it’s critical that your marketing provides your team with the winning edge. 

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting.