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The LeadG2 Blog

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GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

Posted by Shaye Smith

September 25, 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

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Topics: customer focus, sales strategy, sales performance, inbound marketing, HubSpot, inbound sales, customer service

Why Is It Important that Marketing Automation be Integrated with a CRM?

Posted by Dean Moothart

April 13, 2018

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting. 

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Topics: sales performance, Sales, salespeople, deanmoothart, sales and marketing alignment, marketing automation, crm

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