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Best Practices for Writing an Effective B2B Blog Post

Best Practices for Writing an Effective B2B Blog Post
Maryanne McWhirter
Best Practices for Writing an Effective B2B Blog Post

How to Write a B2B Blog Post in 15 Minutes of Less

Content for B2B blogs needs to be value-focused — quantity does not equal quality.

Unless you’re a professional content writer, generating blog topics and SEO keywords is a task that generally takes a lot of thought, research, and patience. One study found that the average blog post takes 3 hours and 57 minutes to write! Using AI can help decrease that time, but because of the need for personal thought leadership and expertise a blog post still takes an investment of time.

Here are some practical tactics you can use right now to write a powerful, valuable blog post to your target audience —and not take 3 hours and 57 minutes!

Formatting B2B Blog Post Ideas

10 Commandments of Inbound MarketingHow do you create B2B blog posts that are resourceful, engaging, and original? You focus on who you’re creating blog posts for, and you find a method that works. Take a look at this format for generating B2B blog post ideas. 

Start with an Idea

How many times have you sat down to write a blog post, only to realize you’re fresh out of ideas? It’s helpful if you have a notebook or Word document where you jot down ideas as you think of them. The most time-consuming part of writing a blog post is coming up with a topic to write about. If you don’t have an idea, but you need to write, start with any questions your clients have asked you this week.

  • What is your  target audience searching for?

  • What interests them, and what do they want to read?

  • Is there something you found yourself explaining multiple times?

  • Did you send any emails about that topic?

  • What key points can you pull out of that email?

Write the Headline

Sometimes, it’s easier to start with the headline. Then again, there are times when the headline writes itself once you have the full post written. It can be like the introduction and conclusion. You might not know how to summarize the information until you’ve actually written it. If this is a challenge for you, save it for last. Here are some headline tips:

  • “How to…” is an attention-getting way to start a headline. People want to know what you have to teach them that can make their lives easier.

  • Ask questions

  • Use quotes

  • Apply statistics

Think in Terms of Bullet Points

What are the main points you need to get across?

  • Open your Word document and type each point

  • Type a phrase.

  • Hit enter

  • Type a phrase

  • Hit enter

  • Continue until you have a list

You can come back and fill in the details later. Just get the main points down for now.

You’ll be amazed how words magically make it from the keyboard to your screen when you stop thinking and start writing. This isn’t the time to judge the quality of the thoughts.  

Use AI

Turn to ChatGPT to help you when you get stumped. Some things AI can help with are:

  • Staying in a particular word count range

  • Adding ideas to an outline

  • Grammar and spell checks

  • Content enhancement

Incorporating AI into your writing process can save time, reduce errors, and help you create more engaging and effective blog posts. However, it's essential to use AI as a tool to support your creativity and writing skills rather than relying on it entirely, as human input is still crucial for producing high-quality, authentic content.

Write First, Edit Later

After you feel your post is complete set it aside and revisit it later. When you have the framework down, you’ll have something to work with the next time you sit down. Your audience wants value, not diluted information. If you have the meat of the problem established — editing will come. Anyone who spends a lot of time writing will tell you this is a key to productivity.

Optimize Your Blog Post

If you’re lucky like we are at  LeadG2, we have a team that works on our content, optimizes the post for SEO, adds links to other relevant content, adds graphics, and checks our spelling and punctuation. This is a critical step for any business looking to rank high on Google.

A solid B2B blog strategy is a powerful investment into your business. And this formula is a proven and simplified way to write a B2B blog post if you're just getting started with inbound marketing and blogging. 

LG2 - Video Case Study - MrSteam - Quote 2

*Editor's Note: This blog has been updated since its original post date.

About Author

Maryanne McWhirter

Maryanne is a VP, Senior Director for LeadG2. She is energized by problem-solving and implementing new strategies to drive results for her clients. Maryanne lives with her husband, two young children, and two dogs in Nashville, Tennessee.

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