79% of the United States population has a social media profile. "Our industry doesn't use social media" is no longer an excuse. If 79% of the population is on social media connecting with others, do you want your business to be there?
Simply being present and intentionally representing your brand, on a platform in which 79% of the population lives, is beneficial. A strategic social media marketing strategy can also play a major role in the success of your inbound marketing strategy.