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The LeadG2 Blog

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Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Posted by Dean Moothart

May 13, 2020

We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards. They jump into executing marketing tactics and campaigns before they understand their target, then they try to adjust and optimize after the fact.

A strong sales process helps the prospect along their journey but also acts as a roadmap to consistently close deals. Each action in the sales process should lead to greater connections and business growth. In order to gain revenue for your business, the key is to know how one element influences your entire sales process.

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Topics: sales process, sales and marketing alignment, marketing strategy

22 Questions to Ask Yourself if You Aren't Seeing Inbound Marketing Results

Posted by Dean Moothart

April 10, 2020

When you invest in a new effort like inbound marketing at your company, or you enter into a partnership with a marketing agency, everyone expects to get results. No one does marketing for marketing’s sake. We want to:

  • Establish our brand
  • Build an audience
  • Convert leads
  • Grow a pipeline
  • Accelerate deals through the funnel
  • And, ultimately, grow revenue

Unfortunately, that doesn’t always happen. Instead of experiencing the euphoria that comes with achieving goals, you suffer the frustration of unfulfilled potential.   

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Topics: inbound marketing, marketing strategy

4 Ways to Start Your Social Media Marketing Strategy

Posted by Maryanne McWhirter

February 19, 2020

79% of the United States population has a social media profile. "Our industry doesn't use social media" is no longer an excuse. If 79% of the population is on social media connecting with others, do you want your business to be there?

Simply being present and intentionally representing your brand, on a platform in which 79% of the population lives, is beneficial. A strategic social media marketing strategy can also play a major role in the success of your inbound marketing strategy.

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Topics: Social Media, inbound marketing, marketing strategy

The Top Business KPIs for Marketing, Sales, and Service

Posted by Dani Buckley

February 6, 2020

Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo. When everyone in your organization understands how they should be performing, where their weaknesses and strengths are, and why the business is proceeding the way it is, it becomes easier for everyone to work as a cohesive team and to reach business goals—no matter what department you're in.

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Topics: marketing strategy, ROI, KPIs

The Many Forms of Marketing Videos

Posted by Shaye Smith

January 6, 2020

Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But this isn’t anything you don’t know… yet.  

Marketing statistics on video only continue to support the argument of video’s impact on marketing and sales performance, but are you taking advantage of the full capabilities and forms that video offers?

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Topics: video, marketing strategy

Inbound Marketing vs. Outbound Marketing: What is the Difference?

Posted by Dani Buckley

October 29, 2019

As recent as 10 years ago, marketers wouldn’t have used the terms ‘inbound’ and ‘outbound’ to differentiate marketing strategies and tactics. Marketing all fell under one umbrella, and the idea of separating the two was really just in its infancy in many ways.

Because of the vastness of the internet and its ability to connect people to any kind of information they want at any given moment, it has become important to understand not only the differences between these traditional, outbound methods of advertising and promotion, and the newer—largely digital—inbound strategies, but also how these two types of marketing can work together.

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Topics: inbound marketing, marketing strategy, outbound marketing

4 Cheesy Tactics Marketers Need to Retire

Posted by Guest Blogger

August 13, 2019

We’ve all had those times where we see someone with a dated hairstyle (the jerry curl or the mullet) and we think “Woah! Hello, 1970’s.” It’s a dated, tired trend that should have been retired a long time ago. Well, this isn’t limited to just hair.

Marketers all across the world have some tired trends they just can’t quite seem to let go. Here is a list of the top cheesy marketing trends, our reactions when we see them, and how to avoid them.

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Topics: marketing strategy

Our Team's Top 10 Most-Used Tools from the Marketing and Sales Tech Stack We're Currently Using

Posted by Shaye Smith

August 2, 2019

At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our consultants and content teams to super-serve our clients and provide top-notch service and deliver quality results and help them achieve success. Are you utilizing tech to support your marketing, sales, or service efforts at your company? 

We asked our team what marketing and sales technology they use most frequently, and here's the top 10 tools from what was submitted. Yes, there's actually more!

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Topics: sales and marketing alignment, marketing strategy, sales enablement

Don't Overlook This Resource to Help Drive More Revenue from Marketing Campaigns [VIDEO]

Posted by Shaye Smith

July 24, 2019

One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful marketing campaigns

So, how is the sales team a resources for marketing? Here's how marketing and sales teams should collaborate throughout the marketing campaign process to drive better sales results.

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Topics: sales and marketing alignment, marketing strategy

6 Important Steps to Add to Your Blog Process to Get Better Results [VIDEO]

Posted by Shaye Smith

May 17, 2019

I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog... are they getting results from their blog or just wasting time to say they "blog" with no proof of success? Do they even know? Or... do they even want to know?

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Topics: content marketing, content strategy, blog strategy, marketing strategy

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