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The LeadG2 Blog

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Increase Traffic with Google Search Console

Posted by Ross Raffin

July 6, 2020

At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site structure, content, and online authority. However, paid SEO software is not very good at estimating how much traffic your keywords are providing. But don’t be too harsh on your SEO software; it’s doing the best it can.

The truth is that there are plenty of free SEO tools that are widely used by the SEO community and offer actionable data, but only one tool on the market can accurately estimate how much traffic your keywords provide your website. Best of all, it's free and it’s known for being the most reliable location for information on how Google crawls and ranks your site.

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Topics: SEO, inbound marketing

Profitable Lead Gen Series: Optimized Forms

Posted by Shaye Smith

July 3, 2020

Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to building a landing page that converts.

Forms come in handy when it’s time for people to sign-up, subscribe to your blog, download an offer or piece of content, or take the next step on an action you’re encouraging. These forms are a way for you to find prospects, but they also allow prospects to identify themselves to you, so you can reach out and nurture the relationship in relevant and personalized ways.

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Topics: lead generation, inbound marketing

Is There a Difference Between Lead Generation and Inbound Marketing?

Posted by LeadG2

July 1, 2020

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore and define both lead generation and inbound marketing, and explain what each can do for you.

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Topics: lead nurturing, lead generation, inbound marketing

4 B2B Email Marketing Mistakes and How to Fix Them

Posted by Maryanne McWhirter

June 26, 2020

Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it effectively. Research shows that 58% of adults wake up and immediately check their email, and 20.9% of people check their email more than five times per day.   

B2B email marketing strategies are everchanging. Like all aspects of the inbound marketing methodology, valuable content plays a large part in the success of your email campaigns. However, there’s more to the equation than clever content to nurture leads and convert prospects. Recipients have to actually open your email first! If you’re disappointed in your email marketing results, check out these four mistakes that often happen and how you can take action.

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Topics: inbound marketing, email marketing

Using Social Media to Support Your Marketing in the 'New Normal’

Posted by Ashley Tavenner

June 23, 2020

A strategic social media marketing strategy can play a major role in the success of your inbound marketing strategy. However, in a time where everything and everyone is changing, your regular social media strategy, content, and cadence must adjust to the new normal to be effective 

Even while in uncharted territory, it’s vital that we connect with prospects, clients, and team members. Social media presents a simple and effective way to keep that connection and still support your inbound marketing efforts. To help you along this journey, below we’ve gathered four tips that will support your marketing in the ‘new normal.’

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Topics: Social Media, inbound marketing

Which Channels Drive the Most Conversions? [Study]

Posted by Shaye Smith

June 15, 2020

We all want to spend time on channels proven to generate sales, right?

After all, it’s the easiest way to prove your marketing’s ROI when the cost of using a specific channel is miniscule compared to the revenue it generates.

Databox recently surveyed hundreds of ecommerce experts to see which (if any) channel tends to generate the most conversions.

Surprisingly, one came out on top: organic search.

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Topics: SEO, inbound marketing

The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct

Posted by Matt Sunshine

June 8, 2020

Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer. It's warming up potential clients, getting them on the path to purchasing —and it's absolutely necessary function for any business to grow.

Lead generation includes both outbound and inbound tactics. However, salespeople don't have time to chase down leads and determine if they're unqualified or ready to buy. In today's digital age, it's vital that potential prospects find you online and that you effectively capture their information for a follow-up.

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Topics: thought leadership, lead generation, inbound marketing

What Is Premium Content And How Do You Create It?

Posted by LeadG2

June 3, 2020

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any industry. Unlike a blog post, the goal is to attract visitors to your website by offering them a type of relevant and valuable piece of content in exchange for their contact information. Once they submit their information via a web form, you begin the process of leading them through the sales funnel, so that you can further nurture them.

Creating invaluable premium content helps generate leads and begins filling your sales funnel. However, it also helps educate potential leads regarding various aspects of your business and gives them a reason to trust the information you deliver. Keep reading to learn more about premium content and

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Topics: premium content, lead generation, inbound marketing

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

Posted by Dean Moothart

June 1, 2020

When the COVID-19 crisis hit, many businesses wrestled with the "three P's" of a business disruption or an economic downturn—panic, paralysis, and pessimism. It’s an understandable reaction when we’re blindsided by such an unexpected event.

Managing Partner, Jim Hopes of The Center For Sales Strategy tells us that these “three P’s” are your enemy, and your best strategy in business (and in life) is to minimize each of them. This is easier said than done, but one way to move beyond the “three P’s” is to instead focus on the “three A’s”—assess, adapt, and accelerate.

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Topics: inbound marketing, sales enablement

7 Ways to Calculate Blog ROI

Posted by Matt Sunshine

May 27, 2020


When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a fully qualified lead and only a small step from closing. We want the process to be predictable and the performance to be near perfect.

If only the real world were so simple and straightforward. You remember the real world—where humans act human and analysis turns murky. Below are seven ways to calculate blog ROI; in other words, is it generating a return on your investment, and is the company blog really working?

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Topics: content strategy, inbound marketing, ROI

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