Creating consistent quality content is one of the biggest challenges marketers face. However, “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” according to a post written by Derek Halpern, founder of Social Triggers, on why bloggers fail.

Repurposing content allows you to reach different audiences through a new format, improve your organic visibility, and reinforce the authoritative content that you already worked so hard to create. If you need ideas on how to repurpose content, check out the infographic below.

According to a recent NAPEO market survey, almost one-third of PEOS who participated in the survey said they were experiencing a decline in operating income. Operating income is an accounting term that measures the profit associated with the business operations after deducting expenses like wages, depreciation, and the cost associated with acquiring new clients.

There are two sides to the equation of operating new income: revenue and expenses. There’s one business function that has an impact on both sides of the equation — and that’s marketing.

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.

“The decision to move forward with a PEO was almost always based on a trust that the PEO would handle the [HR] functions with the same care and investment as the business owner.” —NAPEO’s “PEO Market Research” April 2018

In NAPEO’s research, they found that once prospects can answer the question “what the heck is a PEO?,” a large fraction (67%) of prospects that previously described themselves as “somewhat interested” in partnering with a PEO become “very interested” in partnering with a PEO.

But that isn’t enough to turn a prospect into a lead, much less turn a lead into a customer. Perhaps the most important finding from their market research report regards those who almost become PEO clients. They received a formal proposal from a PEO yet did not move forward. Why?

LeadG2 is an inbound marketing and sales enablement agency that does excellent work with organizations that are B2B focused and have complexed sales environments. What that means is they’re typically targeting executive-level decision-makers. It’s not a one-call close; it’s a sales process that might have a long sales cycle, a multi-step sales cycle that could last weeks or even months. It’s typically a higher ticket, more complex solution that’s being offered.

One of the markets that really describes this situation is PEO companies and human resource outsourcing firms. These organizations are trying to sell to business owners and trying to engage in complex discussions about how they can better manage their human resources, payroll, and benefits. This requires building trust, credibility – and it’s a long, complex sales cycle that often creates frustration. If this sounds familiar, it’s time to stop using tired and overused PEO marketing tactics.

When we published, “What is an Inbound Sales Lead?” it prompted some discussion about lead definitions. How do you research inbound leads and what does “researching inbound leads” even mean? Let's take a deeper dive into what inbound sales prospecting is.

What makes LeadG2 unique is the fact that we're a sales performance company that happens to know a whole lot about marketing. As a growing company, we know that we can make an inbound marketing program successful. Even better, we know that we can help our clients define their target personas, understand lead intelligence, and learn what they need to do and say to turn prospects into customers.

We've taken some time to dig into last year's numbers so we can analyze and improve in the coming year. Here's a glimpse of what 2019 looked like.

Have you hit a slump in your marketing strategy? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

The National Association of Professional Employer Organizations (NAPEO) bills itself as “The voice of the PEO industry”—providing government advocacy, public relations, and marketing support to its members. In fact, they’ve done such a great job of producing marketing content assets that their member companies can integrate into their marketing and sale enablement strategies.

The NAPEO content library includes whitepapers, brochures, and infographics that are designed to build credibility and trust with prospects and educate them on the “what’s, whys and how’s” of PEOs. They also offer ad templates and social media graphics that can be used to evangelize the benefits of using a PEO. If this all sounds too good to be true, that’s because it is.

As inbound marketers, we want to create content that breaks through the clutter and gets the attention of our target persona. Our brains are wired for story, and the classic Hollywood storytelling structure that sells movie tickets also works to captivate your prospects.

Every story has the same elements; and every movie that’s ever kept you on the edge of your seat follows the same structure — but it goes beyond weekend entertainment.