FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 

With good reason, video has become one of the strongest means by which marketers and sellers are getting results and improving performance with their overall strategies.  

Studies have shown that as humans, we find video more memorable, more engaging, and thus it leads us to lean towards video as the most popular form of content out there. Video is taking over. And we're here for it.

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies.

This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce competition, social networking platforms make it harder for businesses and brands to organically reach their target audience.

It’s not uncommon for businesses to devise a social media marketing strategy only to see their post produce very little engagement and traffic. In today’s social media-obsessed world, Facebook organic reach is extremely difficult for anyone looking to boost their page without ads. But we know some tried-and-true ways that will increase Facebook organic reach and grow your audience at no cost to you!

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorship's fall under outbound. However, what we've come to realize is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it's also very applicable to marketing and sales tactics.

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year.

Check out these top blogs on content strategy from 2019, and let them guide your content marketing efforts in 2020!

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they're even ready to buy, and it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Today, we're bringing you a recap of the most popular posts we've published in 2019 on inbound marketing. 

Blogging is a key player in any successful inbound marketing strategy, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on inbound marketing from 2019 and let them guide your strategy in 2020!

Your website is the foundation of your business. Studies show that it only takes 1/10^th of a second to form a first impression about a person, and websites are no different. Site visitors form an opinion about your website within 50 milliseconds of landing on your page and decide whether to stay or leave.

That said, it’s no surprise that having a website with poor user experience sets your business up for lost opportunity and wrong first impressions.

Choosing the right inbound marketing agency isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

Most marketing agencies will be on top of their game, claiming to have mastered digital marketing services. The claim may be valid, but beware, there's a fine line between trendy and truthful. Website design, email marketing, and social media campaigns are all fundamental services of inbound marketing agencies; however, they're just simply marketing tactics. To effectively implement inbound marketing, you need an agency with a comprehensive, strategic program in place. 

As recent as 10 years ago, marketers wouldn’t have used the terms ‘inbound’ and ‘outbound’ to differentiate marketing strategies and tactics. Marketing all fell under one umbrella, and the idea of separating the two was really just in its infancy in many ways.

Because of the vastness of the internet and its ability to connect people to any kind of information they want at any given moment, it has become important to understand not only the differences between these traditional, outbound methods of advertising and promotion, and the newer—largely digital—inbound strategies, but also how these two types of marketing can work together.

As the economy heats up and businesses are growing, business leaders are seeking ways to take advantage of market opportunities and maximize their revenue growth potential. They’re renewing their focus on core competencies and eliminating distractions wherever possible. They can’t afford to devote their most valuable resource – time – to things like processing payroll and managing human resource policies. 

There’s no doubt that these are important tasks, and there are significant risks associated with neglecting or taking short-cuts in these areas. But no entrepreneur starts their business dreaming of someday shopping for the most cost-effective healthcare benefits. 

They would rather solve customers’ problems, build their brands, and grow their revenue. Therefore, more and more companies are choosing to outsource these human resources tasks and functions to professional employer organizations (PEOs) and human resource outsources (HROs).