Over two decades ago, blogs entered the world as an online diary, then evolved into a weblog, and eventually gained momentum into the powerhouse lead generation tool they are today. While their purpose has remained constant, blogs have obviously evolved in many ways. Today, running a blog is a common full-time career, a place where people can expand their knowledge, seek advice, and read reviews before making a purchase. 

Making up 85% of online shoppers, millennials (individuals born between 1981-1996) have been the focus of B2C marketing for years. As the largest generation in today’s workforce, this generation is grabbing the attention of B2B marketers. After all, millennials are growing up and moving from post-college jobs into decision-making, management, and even ownership positions. With this information in mind, it’s important to understand how this generation differs, what they value most, and which factors play a role in their purchasing and decision-making habits.