<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

3 Guiding Principles that Can Transform a Website From an Online Brochure into a Lead Generation Machine

Posted by Dean Moothart

November 29, 2017

Back in the 1990’s (after Al Gore invested the internet), there was a mad rush for companies to stake out their real estate on the world wide web. My boss at the time hired her tech-savvy brother-in-law to build a website. He took photos of our corporate brochure to create the company’s first website. It was literally an online brochure. It was awful.  

Unfortunately, there are a lot of company websites out there that haven’t changed much since then. Sure, maybe they’ve changed their graphics, created new copy, and updated the look and feel, but the website remains a static digital brochure that offers little value to the prospect. If you’re planning to redo your website, these guiding principles can help you launch a site that will engage your prospects and actually generate leads. 

Read More

Topics: inbound marketing, website

Connect With Us

facebook   twitter  linkedin  rss

Subscribe to updates


LeadG2 Inbound Marketing Strategy Checklist
LeadG2 Inbound Marketing Revenue Impact Calculator
New call-to-action

Join Us On Facebook

Zimmer Case Study Video

lead generation

Recent Posts

Posts by Topic

see all