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Audio content has been trending since...well, forever! Podcasting is the most prevalent form of audio content today. Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.
LeadG2 is thrilled to be a part of the podcasting world! We have created multiple seasons of podcasts for clients like Peopling with Purpose and Steam Stories. We have been a part of expanding audiences by reaching them on the podcast platform.
As you likely know, we at LeadG2 are diamond-tier HubSpot partners because we believe in this powerful platform! Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!
Integration and Distribution
One of the standout features is the seamless integration with external podcast platforms, ensuring broader reach and visibility. This integration allows users to distribute their podcasts to popular platforms such as Apple Podcasts and Spotify, maximizing their audience potential.
Additionally, HubSpot provides an embeddable podcast player that can be added directly to HubSpot pages, streamlining the promotion process and boosting engagement.
Advanced Analytics
The platform also offers advanced analytics to track podcast performance. Users can monitor listener metrics, such as downloads and plays, gaining insights into audience behavior and preferences. T
his data-driven approach enables podcasters to refine their content strategy and enhance listener engagement.
Customization and CRM Integration
HubSpot's podcasting tools include customizable templates for show notes and episode descriptions. This feature ensures consistency in branding and presentation across all episodes.
Users can also leverage HubSpot's CRM capabilities to manage and segment their podcast audience, allowing for targeted marketing and personalized communication.
Private Podcasting
Another notable feature is the ability to create private podcasts. This option is ideal for internal communications, training, and exclusive content for subscribers or customers.
Private podcasts can be securely shared with a select audience, providing a unique and controlled content delivery method.
Comprehensive Solution
HubSpot's podcasting capabilities are designed to simplify the podcast production process while providing powerful tools for promotion and audience engagement. Whether you're a seasoned podcaster or just starting, HubSpot offers everything you need to create and grow a successful podcast.
The convenience HubSpot creates by having everything in one place is unmatched! Dive in and check it out yourself, or reach out to us at LeadG2 to bring your podcast dreams to life!
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