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3 min read
Mastering Marketing Hub: Key HubSpot Features You Should Be Using
Brent Tripp: March 20, 2025
B2B content
3 min read
Leveraging Content Throughout the Long B2B Sales Cycle
LeadG2: September 24, 2024
The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward...
5 min read
10 Tips for Successful B2B Blog Promotion
Shaye Smith: February 15, 2024
59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported...
2 min read
Creating Content That Hits All Three Phases of The Buyer's Journey
LeadG2: February 8, 2024
The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...
3 min read
3 Questions You Must Answer Before Starting Your Next Blog Post
Brent Tripp: February 1, 2024
So, you need to write another blog post. Let’s say that you already have a topic in mind. So, you know WHAT you’re going to write about, but have you...
2 min read
How to Generate High-Quality Leads Through Content Marketing
LeadG2: January 23, 2024
The key to success lies in effective marketing, generating high-quality leads that are numerous and genuinely interested in your products or services...
2 min read
5 Reasons Your Prospects Can't Find You Online
Emily Hartzell: December 19, 2023
Picture this scenario: You have an exceptional product or service, a digital gem waiting to be discovered, yet it remains concealed in the vast...
2 min read
Why Your Content Marketing Isn't Driving ROI (And How to Fix It)
Emily Hartzell: November 30, 2023
If you are reading this blog post, you probably have some content that is not performing as well as you would like it to and is not driving ROI....
3 min read
Content Creation Best Practices: Tips for CEOs to Drive Engagement
Carly Knecht: October 30, 2023
The digital world is changing fast. People want real connections and honesty from brands. For CEOs, this means thinking beyond business as usual....