Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it effectively. Research shows that 58% of adults wake up and immediately check their email, and 20.9% of people check their email more than five times per day.
B2B email marketing strategies are everchanging. Like all aspects of the inbound marketing methodology, valuable content plays a large part in the success of your email campaigns. However, there’s more to the equation than clever content to nurture leads and convert prospects. Recipients have to actually open your email first! If you’re disappointed in your email marketing results, check out these four mistakes that often happen and how you can take action.