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4 B2B Email Marketing Mistakes and How to Fix Them

Posted by Maryanne McWhirter

June 26, 2020

Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it effectively. Research shows that 58% of adults wake up and immediately check their email, and 20.9% of people check their email more than five times per day.   

B2B email marketing strategies are everchanging. Like all aspects of the inbound marketing methodology, valuable content plays a large part in the success of your email campaigns. However, there’s more to the equation than clever content to nurture leads and convert prospects. Recipients have to actually open your email first! If you’re disappointed in your email marketing results, check out these four mistakes that often happen and how you can take action.

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Topics: inbound marketing, email marketing

How to Write an Email Your Prospects Want to Read

Posted by Kim Peek

October 8, 2019

Congratulations! Your prospect has downloaded a piece of premium content such as an eBook, a sales sheet, or a whitepaper – which means your next task is to nurture the relationship.

By getting the right pieces of content in front of them at the right time, you’ll establish credibility and thought leadership, and potentially shorten their decision-making time.

In order to provide valuable information, you’ll need your new lead to continue to open the emails you send.

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Topics: sales enablement, sales playbook, email marketing

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