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The LeadG2 Blog

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6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blog, inbound marketing, blogging best practices, blog strategy, marketing strategy, marketing strategies and tactics, blogging

You’ve Heard About It: GDPR. What Is It and How Does It Affect You?

Posted by Shaye Smith

May 25, 2018

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith, gdpr

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: content strategy, understanding target audience, sales strategy, danibuckley, target personas, marketing strategy, marketing strategies and tactics, b2b

Surprise and Delight Your Customers to Convert Them to Raving Fans

Posted by Matt Sunshine

May 15, 2017

 

I recently attended a business conference that featured the CEO of a very fast-growing company as the keynote speaker. He discussed the importance of doing more than simply delivering on the promises we have made our customers, and he stressed the value in going the additional distance to delight them as often as possible. The audience was abuzz. Is simply delivering what the customer ordered not enough? By the end of his presentation, he had many in the audience rethinking their strategy. 

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Topics: mattsunshine, marketing strategies and tactics

3 Business Lessons We Need to Learn from Millennials

Posted by Guest Blogger

March 22, 2017

Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention that corporate giants such as Forbes, Deloitte, and Goldman Sachs have published studies to analyze their success. Let’s turn the tables and take a look at what we can learn from these youths to develop our own business acumen.

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Topics: Management, marketing strategies and tactics

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