6 Barriers to Lead Generation for Professional Employer Organizations
Too many Professional Employer Organizations (PEOs) are ignoring the obstacles to lead generation and turning conversions into customers. The primary...
1 min read
Maryanne McWhirter : May 7, 2024
Creating a lead-generating form is more than just placing a few fields on a webpage—it’s about crafting an experience that engages users and compels them to take action.
Today, attention spans are short, and competition is fierce; every element of your form plays a crucial role in converting visitors into valuable leads. So, what exactly should every great form have to maximize lead generation?
First and foremost, a great form must have a clear purpose. Whether users are subscribing to a newsletter, downloading a guide, or requesting a demo, they should know exactly why they are filling out the form and what value they will receive in return.
The design of your form can make or break its effectiveness. Aim for a clean, simple design with ample white space, clear labels, and an intuitive layout. Avoid cluttering the form with unnecessary elements that distract users from completing it.
Only Keep your form concise by including only essential fields. Long forms with too many required fields can deter users from completing them. Use conditional logic to show/hide fields based on user responses, streamlining the form-filling process.
Your call-to-action button should be clear, visually distinct, and convey a sense of urgency. Use action-oriented language such as “Download Now,” “Get Started,” or “Sign Up Today” to prompt users to take the next step.
With the majority of internet users browsing on mobile devices, it’s crucial to ensure that your form is fully responsive. Test your form across various devices and screen sizes to provide a seamless experience for mobile users.
Build trust with users by clearly outlining your privacy policies and data protection measures. Display trust signals such as security badges, customer testimonials, and privacy statements to reassure users about sharing their information.
Having a well-defined follow-up process is key to nurturing leads obtained through your form. Implement email automation, lead scoring, and personalized follow-ups to engage leads and guide them through the sales funnel.
Creating a great form for lead generation involves careful consideration and strategies. By implementing the key elements above, you can maximize conversions, nurture relationships with leads, and ultimately drive business growth. Keep testing, iterating, and refining your forms to stay ahead in the competitive digital landscape.
If you need help, reach out to us at LeadG2! Hey, you could even fill out our relevant, simply designed, mobile responsive form below and wait for follow up from us to talk more!
Too many Professional Employer Organizations (PEOs) are ignoring the obstacles to lead generation and turning conversions into customers. The primary...
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As an inbound marketing consultant, I have the pleasure of working each day with companies across a variety of industries to create and improve...