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The LeadG2 Blog

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How Using Video Can Help Boost Your Landing Page Conversions

Posted by Shannon Delmarle

July 7, 2017

It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate towards watching video more than any other content platform.

With the boom of video being used to target prospects and educate leads, it only makes sense to marry the idea of using a video directly on your lead gen offer’s landing page.

Here are four reasons why video can help retain more viewers and convert more leads:

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Topics: video, inbound marketing

Think You're Cut Out For Doing Video Marketing for Lead Generation?

Posted by Shannon Delmarle

November 18, 2016

5 Tips to Help You On Your Journey

I recently came back from the INBOUND 2016 Conference in Boston, MA. While my head is still spinning from everything I heard, learned, saw and discussed, I did walk away with a pretty great take-away that was a confirmation to the direction I think my company and clients should begin diving into. That take-away was video marketing for lead generation.

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Topics: video, inbound marketing, media, professional services

Video Content Marketing: What It Is and What It Isn't

Posted by Alex Holmes

July 4, 2016

Here’s your quick crash course in the difference between video content marketing and commercials. If you’re considering adding video to your content strategy then this is a good place to start.

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Topics: video, inbound marketing, media, professional services

14 B2B Marketing Facts and Stats that Will Help You Make Your Marketing Better

Posted by Laura MacPherson

December 16, 2015

Marketing strategy has to be based on facts in order to be effective. When you know how today’s B2B buyer operates, what works, and what doesn’t, you can make more strategic choices in how you spend your marketing dollars.

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Topics: video, inbound marketing, webinars, lauramacpherson

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