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It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate towards watching video more than any other content platform.
With the boom of video being used to target prospects and educate leads, it only makes sense to marry the idea of using a video directly on your lead gen offer’s landing page.
Here are four reasons why video can help retain more viewers and convert more leads:
Topics: video, inbound marketing
November 18, 2016
I recently came back from the INBOUND 2016 Conference in Boston, MA. While my head is still spinning from everything I heard, learned, saw and discussed, I did walk away with a pretty great take-away that was a confirmation to the direction I think my company and clients should begin diving into. That take-away was video marketing for lead generation.
Topics: video, inbound marketing, media, professional services
Here’s your quick crash course in the difference between video content marketing and commercials. If you’re considering adding video to your content strategy then this is a good place to start.
Topics: video, inbound marketing, media, professional services
Marketing strategy has to be based on facts in order to be effective. When you know how today’s B2B buyer operates, what works, and what doesn’t, you can make more strategic choices in how you spend your marketing dollars.
Topics: video, inbound marketing, webinars, lauramacpherson
