Sales enablement is the technology, strategy, processes, and content that empower sales teams to sell smarter and faster. Our high-paid salespeople should be spending the majority of their time having quality appointments with potential buyers and presenting solutions, NOT trying to figure out what they're going to say and do next, having to wait on managers for coaching, or creating/finding the right content and resources to share in any given scenario. Salespeople in 2019 should be efficient and smart - so they can work smarter and faster, but also so the buying experience can be better and easier.   

It's our belief that every single successful sales organization needs sales enablement content, and today I'm sharing three types of sales enablement content that every sales team needs. 

Recently, I shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails! 

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not. Due to security, spam, and varying features across email clients, most email clients do not support this feature, so it's recommended that you insert a thumbnail or gif of your video and link to a landing page that the video is hosted on. 

How To Send a Video Via Email:

1. Save the video to a video hosting site.
2. Optimize the video on the hosting site.
3. Save an image or screenshot as the custom thumbnail.
4. Insert an image or gif that matches the custom thumbnail into your email body.
5. Link the image in the email body to the video. 

Below, are some details and further explanation on how to send a video via email.

Alright, it's time. Video is important to marketing and sales. I know, I know... but have I done much with it? Not until this year. After attending INBOUND 2018, Hubspot's annual conference, I decided that it's time. Time to jump feet first into the world of video to enhance our company's marketing and sales efforts and achieve bigger and better results. 

Video is often cited as a tool that helps drive marketing and sales performance, and the numbers shared in a Hubspot blog back up those claims:

• 97% of marketers say video has helped increase user understanding of their product or service.
• 76% say it helped them increase sales.
• 47% say it helped them reduce support queries.
• 76% say it helped them increase traffic.
• 80% of marketers say video has increased dwell time on their website.
• 95% of people have watched an explainer video to learn more about a product or service.
• 81% of people have been convinced to buy a product or service by watching a brand's video.

We often wear a lot of hats, juggle a lot of duties, and report to a lot of people. It can be challenging to gracefully and successfully achieve everything you want to (and need to) while also adopting a new marketing or sales tactic. I network with a lot of marketing, sales, and public relations professionals, and these are the most popular reasons people share that they avoid getting started with video, and ways to overcome these excuses to achieve results with video in marketing and sales strategies.

It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate towards watching video more than any other content platform.

With the boom of video being used to target prospects and educate leads, it only makes sense to marry the idea of using a video directly on your lead gen offer’s landing page.

Here are four reasons why video can help retain more viewers and convert more leads:

5 Tips to Help You On Your Journey

We recently came back from the INBOUND 2016 Conference in Boston, MA. While our head is still spinning from everything we heard, learned, saw and discussed, we did walk away with a pretty great take-away that was a confirmation to the direction we think our company and clients should begin diving into. That take-away was video marketing for lead generation.

Here’s your quick crash course in the difference between video content marketing and commercials. If you’re considering adding video to your content strategy then this is a good place to start.

Marketing strategy has to be based on facts in order to be effective. When you know how today’s B2B buyer operates, what works, and what doesn’t, you can make more strategic choices in how you spend your marketing dollars.