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The LeadG2 Blog

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How to Conduct a Simple Blog Audit to Improve Your Content Performance

Posted by Latoya Torrance

March 12, 2019

Your blog is a digital hub for the valuable, educational, and entertaining content you create for your target persona. Its goal is to increase awareness, drive traffic to your site, generate leads, and establish authority – leading to profitable customer action.  

But running a successful blog is a challenge for some businesses, and it requires constant analysis to ensure your current content strategy is effective. This can be done by reviewing the content you’ve created, assessing what worked or didn’t work, and creating a plan of action to improve going forward. Or in other words, conducting a blog audit.  

This process can help you uncover what content resonates most with your ideal prospects, and in turn, guide your content strategy and increase your awareness, engagement, and even conversions. It gives you a high-level view of how well your blog is (or isn’t) performing, and identifies gaps and opportunities in your blog strategy.  

The good news: it’s not as complicated as it sounds. And if you’re wondering where to start, what to evaluate or how to apply your findings, we’ve created a simple system to help you evaluate your own blog and begin seeing real results from your content. 

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Topics: content marketing, content strategy, inbound marketing, blog strategy

"Where Should I Share My Blog?" 8 Ways to Distribute Your B2B Blog Content

Posted by Shaye Smith

January 9, 2019

As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With B2B marketers who use blogs saying that they get 67% more leads than those who don't, and companies who blog see 97% more links to their site than those who don't, it's clear that blogging should be a part of your B2B marketing strategy. 

So, do you really need to spend time to promote your blog? Isn’t the point of a blog to promote your website? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your products and services, but it needs strategic guidance to be successful in driving traffic and converting leads. Many industry experts preach the 80/20 rule when it comes to content and promotion, saying that 20% of your time should be spent creating content, and 80% of your time should be spent promoting it. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

When people ask us, "Where should I share my blog?" we suggest these eight free ways to distribute blog content. There are additional distribution channels that include paid promotion and advertising, but this list focuses on eight ways you can share you B2B blog content immediately that we've found successful for our clients and ourselves.

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Topics: blog, content marketing, content strategy, inbound marketing, blogging best practices, blog strategy, blogging, inbound sales

Top Articles of 2018: Content Strategy

Posted by Shaye Smith

December 26, 2018

We hope you had a great Christmas and are enjoying this holiday season with family and friends. As we draw closer to the New Year, we are taking some time to reflect on 2018 and the success we've seen our clients achieve. 

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on content strategy from 2018, and let them guide your content marketing efforts in 2019! 

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Topics: content marketing, content strategy, inbound marketing

Generating Qualified Leads: 5 Types of Content that Convert

Posted by Shaye Smith

December 20, 2018

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around the world said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. LeadG2 uses a 7-Step Lead Generation Process to help our clients navigate and embrace an inbound marketing culture.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content marketing, premium content, content strategy, annual planning, inbound marketing, blogging best practices, blog strategy, marketing strategy, blogging

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: blog, content marketing, inbound marketing, blogging best practices, blog strategy, blogging

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

15 Key Components of a Solid B2B Marketing Campaign Plan

Posted by Shaye Smith

June 26, 2018

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

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Topics: content marketing, digital marketing, inbound marketing, sales and marketing alignment, marketing strategy, marketing, shayesmith

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Posted by Shaye Smith

March 7, 2018

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key. This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial.

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Topics: content marketing, content strategy, inbound marketing, shayesmith

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: content marketing, content strategy, danibuckley, blog strategy, b2b

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