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How to Repurpose Content [INFOGRAPHIC]

Posted by Amanda Meade

April 8, 2020

Creating consistent quality content is one of the biggest challenges marketers face. However, “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” according to a post written by Derek Halpern, founder of Social Triggers, on why bloggers fail.

Repurposing content allows you to reach different audiences through a new format, improve your organic visibility, and reinforce the authoritative content that you already worked so hard to create. If you need ideas on how to repurpose content, check out the infographic below.

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Topics: content marketing, inbound marketing, blog strategy

Checklist for Where to Share Your Thought Leadership Content to Maximize Results [VIDEO]

Posted by Shaye Smith

April 6, 2020

Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

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Topics: content marketing, thought leadership, sales and marketing

Different Types of Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 30, 2020

In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance and how you can create that content.

We know that businesses want to hire real people that are considered experts in their industry—and thought leadership content helps with both. If you’ve followed this series, you know the many benefits of thought leadership content and you have the top three tips that will help you create ideas as well as see what's important in the eyes of your prospect. Now, you’ll learn the different types of content that you can create in order to share your message.

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Topics: content marketing, thought leadership, sales and marketing

When Times Are Tough, Inbound Marketing Keeps Working

Posted by LeadG2

March 27, 2020

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.

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Topics: content marketing, lead generation, inbound marketing

Tips for Creating Great Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 23, 2020

In part one of this four-part series, we discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance. As a marketer, being an expert in your field is crucial. And, when done right, thought leadership content educates your audience, establishes you as a credible and reliable resource, addresses your prospect’s pain points, and so much more.

Now that you know the case for thought leadership content and the many benefits it has to offer, how can you develop content that’s above average? Where do you even begin? Here are three tips to answer your impending questions.

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Topics: content marketing, thought leadership, sales and marketing

How Thought Leadership Content Supports Marketing and Sales Efforts to Improve Performance [VIDEO]

Posted by Shaye Smith

March 18, 2020

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership content can support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions.

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Topics: content marketing, thought leadership, sales and marketing

3 Reasons Why a PEO Shouldn’t Rely Only on NAPEO Content Assets

Posted by Dean Moothart

March 4, 2020

The National Association of Professional Employer Organizations (NAPEO) bills itself as “The voice of the PEO industry”—providing government advocacy, public relations, and marketing support to its members. In fact, they’ve done such a great job of producing marketing content assets that their member companies can integrate into their marketing and sale enablement strategies.

The NAPEO content library includes whitepapers, brochures, and infographics that are designed to build credibility and trust with prospects and educate them on the “what’s, whys and how’s” of PEOs. They also offer ad templates and social media graphics that can be used to evangelize the benefits of using a PEO. If this all sounds too good to be true, that’s because it is.

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Topics: content marketing, inbound marketing, PEO Marketing

How to Generate Leads From Blogs

Posted by LeadG2

February 26, 2020

Prospective clients often ask, “How can writing blog posts turn into website visitors into leads and new customers?” It really is the Big Question they need to understand before committing to inbound—or content—marketing.

For businesses, blogging does much more than let followers know about recent news and events. When done right, it establishes your organization as an authority in your industry, gives followers an insider look at your company culture, boosts SEO, and generates qualified leads. 

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Topics: content marketing, content strategy, lead generation, blogging

How to Use the Classic Hollywood Story Structure to Make Your Content Stand Out

Posted by Kim Peek

February 21, 2020

As inbound marketers, we want to create content that breaks through the clutter and gets the attention of our target persona. Our brains are wired for story, and the classic Hollywood storytelling structure that sells movie tickets also works to captivate your prospects.

Every story has the same elements; and every movie that’s ever kept you on the edge of your seat follows the same structure — but it goes beyond weekend entertainment.

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Topics: content marketing, inbound marketing

Why Every Business Needs a Story Bank and How to Start Yours

Posted by Kim Peek

February 14, 2020

"There's always room for a story that can transport people to another place.” 
–J.K. Rowling 

Why does your business need stories? Because a good story builds rapport and makes a complex product or process easy to understand. A story places your prospect in the shoes of your existing clients, allowing them to imagine what it’s like doing business with you.

Whether you’re on a stage, sharing a video, writing a blog post, or laughing over a cup of coffee, the stories you tell bring you and your business—to life.

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Topics: content marketing, content strategy

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