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The LeadG2 Blog

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The Daily Marketing Struggle: Too Many Tasks, Too Little Time

Posted by Ashley Tavenner

March 21, 2019

Many marketing departments are faced with a similar problem. The reality that the field of marketing is ever-evolving (and ever-growing with responsibilities). The problem comes when the responsibilities continue to grow, but your marketing department is only one department, and the team is not able to carry the massive load it takes to be successful with the marketing strategy. With that said, finding an agency partner to assist your marketing team can be the perfect solution.

At LeadG2, we take pride in our ability to work seamlessly in conjunction with your marketing department and come alongside our partners as an extension of their core marketing team. Any quality marketing agency partner should fill a void and take on responsibilities as part of the core team. So how do we do it, you ask?

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Topics: Hiring an Agency

Why Your Marketing Director Will Love Us

Posted by Maryanne McWhirter

March 7, 2019

Occasionally we get the question, "Well, why do we need an inbound marketing agency if we have an in-house marketing department?" Good question. 

Inbound marketing agencies should not be competing with marketing departments; they should be partnering with them. This is how we do business differently at LeadG2. In fact, marketing and sales directors love us! We are an extension and an arm of their in-house marketing team that allows us to focus on areas we are experts in, and allows the marketing team to complete other vital marketing tasks. 

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Topics: inbound marketing, HubSpot, Hiring an Agency

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Posted by Dean Moothart

April 6, 2018

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche. From the client's perspective, they hope they can leverage the experience and key learnings of other similar companies. They feel like they won’t have to be a guinea pig or recreate the wheel. From the agency perspective, it is typically a marketing and branding play. It allows them to fine-tune their positioning as a subject matter expert and thought leader.  

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Topics: deanmoothart, marketing strategy, Hiring an Agency

5 Questions You Should Be Asking Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

January 23, 2018

I recently had a call with a prospect who is thinking about working with our team at LeadG2 for their B2B inbound marketing development. They are talking to a few different inbound marketing agencies, and had some really thoughtful and insightful questions to ask us. Personally, I appreciate someone who wants to ask the tough questions and get a better feel for how an agency works and what makes them stand apart from their competition.

Choosing the right inbound marketing agency (or any agency for that matter) isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

So, I’m going to assume you’ve narrowed it down to some of the top inbound marketing agencies around. Then, how do you decide between Awesome Inbound Agency A and Awesome Inbound Agency B, and so on? When they all have successful and happy clients, a positive track record, a strong portfolio, and passionate employees? What sets them apart?

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Topics: danibuckley, Hiring an Agency

5 Traits of a Successful Inbound Marketing Manager

Posted by Dani Buckley

February 20, 2017

Whether you’re looking to hire someone inside or outside of your company to run your inbound marketing, there are some specific traits, talents, and skills I’ve found over the years that can better set your company up for success if the candidate has them.

This is certainly not an exhaustive list, but it can help you identify the right partner or hire when making this important decision. It can also help you determine if hiring internally or finding a partner might be better for your needs.

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Topics: Management, inbound marketing, Hiring an Agency

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