Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to building a landing page that converts.

Forms come in handy when it’s time for people to sign-up, subscribe to your blog, download an offer or piece of content, or take the next step on an action you’re encouraging. These forms are a way for you to find prospects, but they also allow prospects to identify themselves to you, so you can reach out and nurture the relationship in relevant and personalized ways.

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore and define both lead generation and inbound marketing, and explain what each can do for you.

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any industry. Unlike a blog post, the goal is to attract visitors to your website by offering them a type of relevant and valuable piece of content in exchange for their contact information. Once they submit their information via a web form, you begin the process of leading them through the sales funnel, so that you can further nurture them.

Creating invaluable premium content helps generate leads and begins filling your sales funnel. However, it also helps educate potential leads regarding various aspects of your business and gives them a reason to trust the information you deliver. Keep reading to learn more about premium content and

If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can entice your site visitor with a great offer through a CTA that encourages action, but the landing page can make or break the conversion from a site visitor to a lead.

Landing pages are one of the most important elements of lead generation. According to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. They enable brands to direct website visitors to targeted pages and capture leads at a much higher rate. This blog post digs into qualities of high-converting landing pages and how you can improve your lead generation through quality landing page creation.

If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s challenging, but after you cross the finish line, it gets easier each time. You know what works and what doesn’t. But during those first few training sessions, you relied heavily on those tips to get you to the finish line.

Developing and promoting webinars to generate sales leads is no different from training for an endurance event. It’s much easier when you get a few tips from experts that have made the mistakes so you don’t have to.

In this blog post, you'll find easy-to-follow tips to keep in mind when preparing for your next webinar. These tips will keep you focused on providing value to your target audience, provide a great experience for your webinar attendees, and help develop a compelling presentation that generates additional interest in your products or services and nurtures your leads towards becoming loyal customers. 

More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the call-to-action (CTA). If the CTA doesn’t persuade a visitor to take action, then your offer might just be void. 

CTAs can be used on product pages, in digital ads, blog posts, email, social media, direct mail, throughout your website, and pretty much anywhere you can market your offer (both digital and non). However, not all CTAs are created equal. In a world where every brand is fighting for consumers’ attention, it’s critical that prospects choose your offer over your competitors. The CTA is what invokes that action (or doesn’t).

Keep reading, because this blog digs into how to create CTAs that invoke action.

“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead generation, and this guy is thinking what we’re all thinking... but are we all doing? 

Many marketers know leads mean money (or they should), but only good, qualified leads turn to money. Just collecting contact information to boost your marketing ego and ramp up analytics doesn’t make your company money. You need GOOD leads. You need QUALIFIED leads. You need leads that can be nurtured by your sales team, and that, in turn, means money.  

Here’s the struggle—you want MORE leads, but you want BETTER leads. It’s a balancing act that takes a lot of focus, effort, and strategy.

A landing page is a page on your website that has a specific purpose centered around an action you want someone to take. It typically contains a form that your prospects will complete in exchange for a valuable piece of free premium content or some kind of action—like scheduling a consultation. It's a critical part of the lead generation process since this is how a visitor becomes a lead and enters your sales funnel.  

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.