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The LeadG2 Blog

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Simple Lead Qualifying Hacks [VIDEO]

Posted by Dean Moothart

June 21, 2019

Sometimes when you generate leads via inbound marketing, you can get a lot of information about your prospects and leads when they fill out a lead capture form. It really depends, though, on what you're willing to ask.

You can ask things like name, phone number, email, company name, industry, revenue, and more. There's a lot of different variables you can ask for.

The tricky part is, when you ask for too much information, you might limit the number of people that are willing to provide all of that to you. Consequently, this might limit the number of leads you could generate.

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Topics: lead nurturing, lead generation

3 Reasons All Those Website Visitors Aren't Converting into Leads

Posted by Dani Buckley

June 7, 2019

You’ve invested time, energy, and money on creating a great inbound marketing plan. You’re regularly publishing strategic content that is attracting new visitors to your website daily. You’re promoting your campaigns effectively with a mix of organic and paid efforts. But you just aren’t seeing the leads come in. Sound familiar? That’s because driving traffic to your website is only half the battle. What happens once they get there is what makes the difference between a visitor that comes and goes, and a visitor that raises their hand by filling out a form or taking an action.

There are many reasons why this might be the case, but I’m going to share three of the top reasons we see time and time again causing a low visitor to lead conversion rate.

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Topics: lead generation, inbound marketing

Increase Lead Conversions With This Quick CTA Tip

Posted by Dani Buckley

May 22, 2019

While working with a client recently, we noticed that they were seeing high numbers of traffic to their blog posts but not as many CTA clicks and conversions as we’d like. We felt that we were following all of the typical CTA best practices including a variety of CTAs for different stages of the journey and on various topics, smart CTAs, CTAs that stood out on the website, and so forth.

However, conversions still seemed slightly stalled, and we knew we could do more. So, we looked a bit closer at the analytics and found that the time on page was a little low – likely too low to actually be finishing the blog posts in their entirety and seeing our closing CTAs. This is pretty common in our content-rich world; people scan and then move on.  

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Topics: lead generation, CTA, conversions

Transform Your Website from an Online Brochure to a Lead Generation Machine [VIDEO]

Posted by Dean Moothart

April 19, 2019

Every day, I talk to business leaders who share some common sales challenges. Whether it's a business owner, VP of Sales, or a VP of marketing, the struggles are often the same. I often get asked these questions:

Yet, when I go to their websites, what I often find, is websites that are old, boring, static, and basically online brochures. This might be great for communicating your brand message, but its one-way communication. That could have worked back in 2008 or 2009, but it's 2019, and your prospects (and your market) expect so much more!

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Topics: lead generation

Why More Leads Isn't Always the Answer

Posted by Dani Buckley

March 28, 2019

It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However, what we’ve found working with many different businesses, in many different industries, is that not enough leads isn’t always the root of the problem.

Instead, it's incredibly common that organizations are not set up to properly qualify, hand-off, follow up with, and convert the leads they are generating, letting those hard-earned marketing efforts go to waste

To truly determine if your business is A) ready for more leads and B) making the most of the leads you’re currently generating, it's vital to take a look at some important metrics/areas. Here’s the short list:

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Topics: lead generation

What is Lead Flow? [VIDEO]

Posted by Dani Buckley

February 28, 2019

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I touch on what lead flow is, who is involved, what the process looks like, and more.

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Topics: lead generation, sales and marketing alignment, sales enablement

A Simple Hack to Generate More Traffic (Without Spending More Money)

Posted by Shaye Smith

January 4, 2019

I'm starting today's blog post off with a few stats:

Okay, great. Let's all give LinkedIn a big pat on the back. Those are some intense and super interesting stats to a person in the B2B marketing and sales industries... or they should be. If you aren't interested in capitalizing on these stats, you can stop reading. If you are interested in a 'hack' to help you capitalize and capture some of this focused attention from LinkedIn, keep reading. 

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Topics: Social Media, LinkedIn, lead generation

Top Articles of 2018: Lead Generation + Lead Nurturing

Posted by Shaye Smith

December 28, 2018

Our goal as a company is to partner with our clients to increase the quality (and of course, quantity) of their leads, and today, we are bringing you a recap of the most popular posts we've published in 2018 on lead generation and lead nurturing.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on lead generation and lead nurturing from 2018.

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Topics: lead nurturing, lead generation, leads

Generating Qualified Leads: 5 Types of Content that Convert

Posted by Shaye Smith

December 20, 2018

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around the world said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. LeadG2 uses a 7-Step Lead Generation Process to help our clients navigate and embrace an inbound marketing culture.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

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