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The LeadG2 Blog

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A Simple Hack to Generate More Traffic (Without Spending More Money)

Posted by Shaye Smith

January 4, 2019

I'm starting today's blog post off with a few stats:

Okay, great. Let's all give LinkedIn a big pat on the back. Those are some intense and super interesting stats to a person in the B2B marketing and sales industries... or they should be. If you aren't interested in capitalizing on these stats, you can stop reading. If you are interested in a 'hack' to help you capitalize and capture some of this focused attention from LinkedIn, keep reading. 

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Topics: lead generation, LinkedIn, Social Media

Top Articles of 2018: Lead Generation + Lead Nurturing

Posted by Shaye Smith

December 28, 2018

Our goal as a company is to partner with our clients to increase the quality (and of course, quantity) of their leads, and today, we are bringing you a recap of the most popular posts we've published in 2018 on lead generation and lead nurturing.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on lead generation and lead nurturing from 2018.

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Topics: lead generation, lead nurturing, leads

Generating Qualified Leads: 5 Types of Content that Convert

Posted by Shaye Smith

December 20, 2018

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around the world said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. LeadG2 uses a 7-Step Lead Generation Process to help our clients navigate and embrace an inbound marketing culture.

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Topics: lead generation, content strategy, premium content, content marketing, inbound marketing

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, content strategy, premium content, inbound marketing, lead generation

Is There a Difference Between Inbound Marketing and Lead Generation?

Posted by LeadG2

August 28, 2018

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore inbound marketing and lead generation, and what each can do for you.

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Topics: lead nurturing, lead generation, inbound marketing, media, lauramacpherson, professional services

Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

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Topics: deanmoothart, sales and marketing alignment, marketing strategy, inbound marketing, lead generation

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

Who's In Charge Of Lead Generation?

Posted by Matt Sunshine

January 16, 2018

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of setting appointments, finding needs, coming up with solutions, building proposals, making presentations, getting the contracts signed, ensuring that the contracts are fulfilled, and picking up the checks: the salesperson. 

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Topics: lead generation, mattsunshine, media, professional services

Seven Secrets of Lead Generation

Posted by Dean Moothart

October 30, 2017

It’s no secret that attracting prospects, generating sales leads, and building a robust sales pipeline are essential in the success of any business. What seems to be a secret to many, though, is how these objectives can be accomplished. Many organizations continue to struggle to execute lead generation strategies that produce consistent results. There is really no magic bullet to lead generation. But there are some fundamentals that are often ignored that will get consistent results when applied as a cohesive strategy.

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Topics: lead generation, media, deanmoothart, professional services

The 9 Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Posted by Matt Sunshine

October 11, 2017


Lead generation is a necessary function for any business that needs to grow. In today’s world that’s essentially every business. The reality is, there are a ton of opinions surrounding the different strategies and options for lead generation. You can utilize intrusive strategies and buy a list of e-mails, phone numbers, or addresses that “seem” to fit your ideal customer profile. You can go door-to-door and personally solicit the customers you want to call on. You can spend lots of money on mass marketing tactics and “push” the benefits of your company. OR you can position yourself as a thought leader and expert in your industry, engage in active discussions and have folks calling your sales reps directly for help! That lead generation strategy is called inbound marketing.  And with the exponential growth of social media, it’s quickly becoming one of the best and most cost effective ways to generate qualified leads!

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Topics: thought leadership, lead generation, inbound marketing, media

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