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The LeadG2 Blog

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When Times Are Tough, Inbound Marketing Keeps Working

Posted by LeadG2

March 27, 2020

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.

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Topics: content marketing, lead generation, inbound marketing

LeadG2 By The Numbers 2019 [INFOGRAPHIC]

Posted by LeadG2

March 11, 2020

What makes LeadG2 unique is the fact that we're a sales performance company that happens to know a whole lot about marketing. As a growing company, we know that we can make an inbound marketing program successful. Even better, we know that we can help our clients define their target personas, understand lead intelligence, and learn what they need to do and say to turn prospects into customers.

We've taken some time to dig into last year's numbers so we can analyze and improve in the coming year. Here's a glimpse of what 2019 looked like.

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Topics: lead generation, inbound marketing

6 Barriers to Lead Generation for Professional Employer Organizations

Posted by Ross Raffin

March 9, 2020

Too many Professional Employer Organizations (PEOs) are ignoring the obstacles to lead generation and turning conversions into customers. The primary cause? PEOs are treating their lead generation process as though it were no different from lead generation for other industries such as legal and medical.

This is understandable; besides the National Association of Professional Employer Organizations (NAPEOs), educational material online and offline does not address the unique challenges that come with marketing a PEO. But thanks to NAPEOs April 2018 market research paper, we now have a roadmap that clearly points out the barriers to obtaining new PEO prospects and moving them down the sales funnel.

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Topics: lead generation, PEO Marketing

How to Generate Leads From Blogs

Posted by LeadG2

February 26, 2020

Prospective clients often ask, “How can writing blog posts turn into website visitors into leads and new customers?” It really is the Big Question they need to understand before committing to inbound—or content—marketing.

For businesses, blogging does much more than let followers know about recent news and events. When done right, it establishes your organization as an authority in your industry, gives followers an insider look at your company culture, boosts SEO, and generates qualified leads. 

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Topics: content marketing, content strategy, lead generation, blogging

7 Ways to Leverage Marketing Content in Your Outbound Prospecting

Posted by Dean Moothart

January 20, 2020

Most salespeople are always looking for an edge. They’re looking for new ideas and tactics that can help them improve their performance. However, they severely underutilize the resources they have at their disposal.   

Marketing departments invest significant resources developing content to help support the marketing strategy and generate leads. Sales and marketing teams are both working towards the same goal, securing business and helping the company grow.

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Topics: content marketing, lead generation, sales playbook

Why More Leads Isn't Always the Answer

Posted by Dani Buckley

January 15, 2020

It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However, what we’ve found working with many different businesses, in many different industries, is that not enough leads isn’t always the root of the problem.

Instead, it's incredibly common that organizations are not set up to properly qualify, hand-off, follow up with, and convert the leads they are generating, letting those hard-earned marketing efforts go to waste

To truly determine if your business is ready for more leads and to make the most of the leads you’re currently generating, it's vital to take a look at some important metrics/areas.

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Topics: lead generation

Top Articles of 2019: Lead Generation + Lead Nurturing

Posted by Amanda Meade

January 1, 2020

Our goal as a company is to partner with our clients to increase the quality (and of course, quantity) of their leads, and today, we are bringing you a recap of the most popular posts we've published in 2019 on lead generation and lead nurturing.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on lead generation and lead nurturing from 2019.

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Topics: lead nurturing, lead generation, leads

Your Salespeople Are Wasting Inbound Leads

Posted by Dani Buckley

October 24, 2019

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. 

But what happens when a lead comes in, goes through the sales funnel, and your salespeople make critical mistakes that jeopardize your chance of closing the deal?

Your salespeople could be wasting your hard earned inbound leads by not following up correctly, often enough, or at all. Keep reading, we have a solution! 

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Topics: lead generation, inbound sales, sales playbook

Living in an Age of the Empowered Buyer Requires a Fresh Approach to Prospecting

Posted by Dean Moothart

July 26, 2019

Outbound prospecting for new business has always been a bit of a numbers game. Years ago, when I first started as a Sales Development Rep, the formula was simple. If you made 100 phone calls, you could expect 10 appointments, and at least 1 of those prospects would turn into a client. The numbers would vary from industry to industry and market to market, but that was the standard everyone was shooting for.

Outbound prospecting is still a numbers game today. Unfortunately, the numbers are just a lot bigger. It requires more phone calls and more emails than ever before to get fewer responses, fewer appointments, and fewer clients. Why is it so hard? What’s changed?

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Topics: lead generation, inbound marketing, prospecting

3 Reasons Not to Use Purchased Email Lists for Lead Generation

Posted by Jordan Carlson

July 12, 2019

There are no shortcuts in life. You may have heard this phrase before, but it absolutely rings true when it comes to generating leads through inbound marketing. We often hear marketers ask if there are ways they can supplement the marketing leads they capture on their website to boost results with email marketing.

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Topics: email, lead generation

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