There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

Have you hit a slump? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

Every company wants to have as efficient a marketing budget as possible to ensure they’re generating the best ROI and not overspending on any one area. Here are five actionable methods that will help you to make the most of your marketing budget.