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A Christmas Message from LeadG2 [VIDEO]

Posted by LeadG2

December 25, 2018

Today, we're taking a break from our normally-programmed blog schedule to bring you a holiday message from the LeadG2 and CSS family. Click the link to watch this special message created just for you by our team!

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Topics: holiday, company culture

INBOUND 2018: Wrap Up of Quotes, Insights, and More

Posted by LeadG2

September 7, 2018

As we've shared here and here, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by HubSpot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, yesterday was day two of sessions and keynotes, and today, we're wrapping up the last day at #INBOUND18. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Thursday and Friday's sessions in this post. 

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Topics: HubSpot

INBOUND 2018: How Do You Grow Better?

Posted by LeadG2

September 6, 2018

As we previously shared, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by Hubspot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, and yesterday was the first full day of sessions jam-packed with insightful information, industry updates, inspiring messages, and of course all things sales, marketing, and business. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Tuesday's sessions in this post. 

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Topics: HubSpot

INBOUND 2018: More Than a Marketing Conference

Posted by LeadG2

September 4, 2018

It’s Tuesday, and while many of you are slowly starting your week after a long, holiday weekend, our entire team is in Boston for Hubspot's annual INBOUND conference. This year we’ve got 12 of our team members in town to learn and network with some of the industry’s best. At LeadG2, we put a huge focus on continued education and always staying up to date on the latest news, trends, and best practices that will help us service our clients. We’ve even spoken at this conference quite a few times in the past (including Managing Partner, Matt Sunshine, and General Manager, Dani Buckley).

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Topics: HubSpot

Is There a Difference Between Inbound Marketing and Lead Generation?

Posted by LeadG2

August 28, 2018

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore inbound marketing and lead generation, and what each can do for you.

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Topics: lead nurturing, lead generation, inbound marketing, media, lauramacpherson, professional services

Why Segmenting Your Audience is Crucial to Staffing & Recruiting Firms

Posted by LeadG2

May 31, 2018

One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.

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Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency

Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

Posted by LeadG2

April 24, 2018

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages. 

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Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by LeadG2

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, branding

10 of Our Favorite Ways to Generate B2B Blog Post Ideas

Posted by LeadG2

June 9, 2017

 

If you’re using inbound marketing, coming up with blog post ideas is a constant challenge. If you’ve developed your buyer personas and have done your research, you know the general topics of interest to your audience, but what specific things should you write about?

Here are our top 10 favorites for B2B blogs that we use regularly here at LeadG2:

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Topics: inbound marketing, blog strategy

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