Humans have been fishing for thousands of years—and making analogies about fishing for nearly as long! Forgive us for making another one, but it’s so obvious and so perfect.

Inbound marketing has many components: content creation, lead nurturing, social media, email automation, SEO, and more. You begin the process by researching your target persona (your fish), use content as bait, hook leads through things such as call-to-actions, landing pages, and premium content, and then gradually reel them in through lead nurturing. 

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore and define both lead generation and inbound marketing, and explain what each can do for you.

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any industry. Unlike a blog post, the goal is to attract visitors to your website by offering them a type of relevant and valuable piece of content in exchange for their contact information. Once they submit their information via a web form, you begin the process of leading them through the sales funnel, so that you can further nurture them.

Creating invaluable premium content helps generate leads and begins filling your sales funnel. However, it also helps educate potential leads regarding various aspects of your business and gives them a reason to trust the information you deliver. Keep reading to learn more about premium content and how to create it.

If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s challenging, but after you cross the finish line, it gets easier each time. You know what works and what doesn’t. But during those first few training sessions, you relied heavily on those tips to get you to the finish line.

Developing and promoting webinars to generate sales leads is no different from training for an endurance event. It’s much easier when you get a few tips from experts that have made the mistakes so you don’t have to.

In this blog post, you'll find easy-to-follow tips to keep in mind when preparing for your next webinar. These tips will keep you focused on providing value to your target audience, provide a great experience for your webinar attendees, and help develop a compelling presentation that generates additional interest in your products or services and nurtures your leads towards becoming loyal customers. 

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales. Whether you're spending thousands or millions on marketing every year, at the end of the day, the opinion of your customers and clients worth more.

When your goal is to have a prospect to take action on a landing page, whether it’s to schedule an appointment or fill out a download form for an eBook, it’s not enough to say “It’s great!” You have to offer up some proof. A single business review can lift conversions by 10 percent.

From driving traffic and leads to your website to providing valuable information and assets for your sales team, there are multiple benefits of having a content marketing strategy. In order to address your prospects' needs and problems as they travel through their buyers’ journey, continuous quality content is an integral part of each stage of the inbound methodology (Attract, Convert, Close, Delight.)

There’s just one problem: What do you write about? How do you generate content ideas quickly while still being strategic and effective?

Through years of experience, we’ve found that you ideally need to publish to your blog a minimum of 1-3 times a week, and publishing new premium content on a regular basis (quarterly, if not monthly depending on your goals). In order to produce 156 blogs (or more) a year, our experts share tips on how to generate content ideas.

In case you haven’t witnessed first-hand, being efficient while working from home can be quite the challenge. Whether you’re a first-time at-home worker going through an adjustment period or have worked at home for years, but now must manage to homeschool as well—there are a lot more distractions and a lot of learning curves taking place.

LeadG2 has embraced the work from home lifestyle. Our entire company has worked from home since day one—and we excel at it too! A few of our experts share their secrets on how they stay effective and efficient working from home.

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.

For many sales managers and account executives, working from home is a brand-new concept. And like any emerging work style, those who've had more in-office job experiences feel skeptical about remote work.

The Center for Sales Strategy (CSS) and LeadG2 have embraced the work from home lifestyle. Our entire company has worked from home for years—and we excel at it too! To help ease this sudden transition into the remote work world, here are some tips from our experts on how to stay in touch with clients and prospects.

When we published, “What is an Inbound Sales Lead?” it prompted some discussion about lead definitions. How do you research inbound leads and what does “researching inbound leads” even mean? Let's take a deeper dive into what inbound sales prospecting is.