<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

LeadG2

Recent Posts

INBOUND 2018: Wrap Up of Quotes, Insights, and More

Posted by LeadG2

September 7, 2018

As we've shared here and here, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by HubSpot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, yesterday was day two of sessions and keynotes, and today, we're wrapping up the last day at #INBOUND18. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Thursday and Friday's sessions in this post. 

Read More

Topics: HubSpot

INBOUND 2018: How Do You Grow Better?

Posted by LeadG2

September 6, 2018

As we previously shared, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by Hubspot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, and yesterday was the first full day of sessions jam-packed with insightful information, industry updates, inspiring messages, and of course all things sales, marketing, and business. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Tuesday's sessions in this post. 

Read More

Topics: HubSpot

INBOUND 2018: More Than a Marketing Conference

Posted by LeadG2

September 4, 2018

It’s Tuesday, and while many of you are slowly starting your week after a long, holiday weekend, our entire team is in Boston for Hubspot's annual INBOUND conference. This year we’ve got 12 of our team members in town to learn and network with some of the industry’s best. At LeadG2, we put a huge focus on continued education and always staying up to date on the latest news, trends, and best practices that will help us service our clients. We’ve even spoken at this conference quite a few times in the past (including Managing Partner, Matt Sunshine, and General Manager, Dani Buckley).

Read More

Topics: HubSpot

Is There a Difference Between Inbound Marketing and Lead Generation?

Posted by LeadG2

August 28, 2018

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore inbound marketing and lead generation, and what each can do for you.

Read More

Topics: lead nurturing, lead generation, inbound marketing, media, lauramacpherson, professional services

Why Segmenting Your Audience is Crucial to Staffing & Recruiting Firms

Posted by LeadG2

May 31, 2018

One of the challenges that exist with staffing agency marketing is that staffing and recruiting agencies exist to serve two masters: the hiring manager of the firm they are filling the job order for and, of course, the candidate. When developing an inbound marketing strategy or content marketing program designed to generate new business for a staffing agency, it’s important to keep these two distinct target personas in mind with everything you do.

Read More

Topics: staffing+recruiting agencies, growth strategies for a staffing agency, inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency

Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

Posted by LeadG2

April 24, 2018

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages. 

Read More

Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

Read More

Topics: inbound marketing, HubSpot

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

New call-to-action


Zimmer Case Study Video


lead generation


Recent Posts



Posts by Topic

see all