4 min read
Elissa Blankenship: July 25, 2024
If your sales team is on the battlefield of the modern marketplace, what are they armed with? If they're equipped with nothing but a winning smile and a firm handshake, they might as well be bringing a knife to a gunfight. This is where sales...
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2 min read
Elissa Blankenship: July 11, 2024
Imagine wielding a tool that simultaneously showcases your expertise, cultivates potential clients, and propels your conversion rates skyward. That's...
2 min read
Elissa Blankenship: May 30, 2024
As a sales manager, you know the importance of a strong new business pipeline. But how do you transform your team from order takers to assertive...
2 min read
Elissa Blankenship: January 11, 2024
Google Ads are a fantastic way to bolster your online efforts. However, it is important to note that they are part of the effort and ecosystem of a...
2 min read
Elissa Blankenship: December 12, 2023
Artificial intelligence (AI) has emerged as a transformative force, empowering businesses to optimize their strategies, enhance customer experiences,...
3 min read
Elissa Blankenship: November 20, 2023
AdWords and inbound marketing are two different marketing strategies that can be used to attract and convert customers. However, they have some key...
2 min read
Elissa Blankenship: July 31, 2023
Inbound marketing is a crucial component of any successful marketing strategy. By focusing on attracting customers through relevant and valuable...
4 min read
Elissa Blankenship: April 24, 2023
How do you get social media right in B2B organizations? There are several ways to use social media effectively to drive new business. These include...
4 min read
Elissa Blankenship: April 10, 2023
Business-to-business (B2B) sales are often a long and complex process. As a salesperson, it’s important to understand the needs and motivations of...
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