Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and help you generate new, qualified leads.

However, creating an effective landing page requires careful planning and execution. In this post, we'll discuss the dos and don'ts for creating landing pages that actually convert.

Landing Page "Dos"

1. Do Keep It Simple and Relevant

• Clear Messaging: Ensure that your landing page has a clear and concise headline that communicates the value proposition of your offer.

• Focused Content: Keep the content on your landing page focused on the offer and avoid unnecessary distractions.

2. Do Include a Strong Call-to-Action (CTA)

• Clear and Compelling: Your CTA should be clear, compelling, and prominently displayed on the page.

• Action-Oriented Language: Use action-oriented language that prompts visitors to take the desired action, such as "Download Now" or "Get Started."

3. Do A/B Test Your Landing Page

• Continuous Optimization: A/B tests different elements of your landing page, such as headlines, images, and CTAs, to optimize for conversion.

• Data-Driven Decisions: Use data from A/B tests to make informed decisions about what elements are most effective at converting visitors.

Landing Page "Don'ts"

1. Don't Overload the Page with Information

• Cluttered Design: Avoid cluttering your landing page with too much information or irrelevant content.

• Information Overload: Keep the content concise and focused on the offer to prevent overwhelming visitors.

2. Don't Forget to Test and Iterate

• Continuous Improvement: Don't set and forget your landing page. Continuously test and iterate on different elements to improve conversion rates over time.

• Feedback Loop: Use feedback from visitors and data from analytics to inform your optimization efforts.

3. Forget to Optimize for Mobile

• Responsive Design: Ensure that your landing page is mobile-responsive to provide a seamless experience for mobile users.

• Fast Loading Times: Optimize your landing page for fast loading times on mobile devices to reduce bounce rates

Conclusion 

Creating landing pages that convert new, qualified leads requires a strategic approach and a focus on providing value to your audience. By following these dos and don'ts, you can create landing pages that not only attract visitors but also convert them into valuable leads for your business.