Writing insightful articles takes time and energy, and you want to get the most out of what you've written. After you spend time researching your topic, writing down your thoughts, editing and proofing, you want to share it with the world—or at least share it with your 500+ LinkedIn contacts and the public. So you may decide to share your thoughts with your LinkedIn network by making a LinkedIn published post… Awesome… You get a few likes and a few shares, and all is good in life.
Sound familiar? If you are publishing using the LinkedIn long form post format, this might be similar to what you have been doing and hopefully getting some results from. LinkedIn long form posts are a great platform for “blogging” and communicating your ideas and thoughts to those within your network as well as your extended network on LinkedIn. However, if you are only publishing to LinkedIn and doing nothing else, are you really getting the most out of LinkedIn long-form posts? I say “no”... and here’s why.