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The LeadG2 Blog

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The Real MVRs (Most Valuable Resources) and 3 Ways They Can Support Your Marketing Efforts [VIDEO]

Posted by Shaye Smith

April 29, 2019

In the past, I've written about how a company's employees are one of the most valuable resources when it comes to the marketing efforts, and today I'm sharing a few ways that employees can supplement and support the marketing strategy to help drive better results.

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Topics: content marketing, content strategy, personal brand, marketing strategy

The Invisible Salesperson—Don't Let It Be YOU

Posted by LeadG2

October 14, 2016


In the year 2016, consumers have more choices than ever before. This is true for both B2B consumers and for B2C consumers. Not only has the number of available choices increased, but the sheer amount of information available to consumers has increased as well.

Not many people will disagree with me when I say that it’s a buyers market and that the power within the buying cycle has shifted to the consumer. In fact, by 2020, customers will manage 85% of their interaction with a company without interacting with a salesperson, or any human for that matter.  

If this is true, if buyers really do have more power than ever before and are quickly gaining more, what should a salesperson do to counteract this and reestablish themselves as an important component of the buyer’s journey?

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Topics: Sales, brianhasenbauer, media, personal brand, professional services

Hi, I'd Like to Join Your LinkedIn Network

Posted by LeadG2

September 30, 2016

"Hi Brian, I'd like to join your LinkedIn network." 
Don’t you love to get these generic LinkedIn requests in your email inbox every day? Yeah, us too.

While LinkedIn is undoubtedly the 1,000-pound gorilla in the business networking space, for some it sometimes can be more annoying than helpful. Many business people still don’t believe that being active on social media is worth the time or effort.  For those that don’t want to be seen as a thought leader in their industry or don’t want to spend time creating content that helps connect them with prospects, it is indeed a waste of time. But for business leaders and salespeople wanting to advance in their careers and be seen as an expert in their field, social selling and being active on social media is paramount to success.

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Topics: LinkedIn, personal brand

Why Each Member of Your Sales Team Needs a “Personal Brand”

Posted by LeadG2

September 5, 2016

When your phone rings and your caller ID says, “No Caller ID” or “Unknown,” do you get excited to pick up the phone? No? You can probably understand why it’s important for salespeople to have an established “personal brand” and not just show  up as “unknown” when prospecting or contacting leads.

Think about it for a minute. Who would you rather pick up the phone and talk to? Someone you are familiar with, or a total stranger? This is exactly the same question that goes through your prospects' minds when they are deciding whether to answer your call or return your email. And chances are, if they have heard your name, connected with you on LinkedIn or read a few of your blog posts, the chances of them engaging with you increase exponentially.

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Topics: Sales, brianhasenbauer, media, personal brand, professional services

Linkedin Publishing is Great... But So Is Your Own Website!

Posted by LeadG2

May 4, 2016

Writing insightful articles takes time and energy, and you want to get the most out of what you've written. After you spend time researching your topic, writing down your thoughts, editing and proofing, you want to share it with the world—or at least share it with your 500+ LinkedIn contacts and the public. So you may decide to share your thoughts with your LinkedIn network by making a LinkedIn published post… Awesome… You get a few likes and a few shares, and all is good in life. 

Sound familiar? If you are publishing using the LinkedIn long form post format, this might be similar to what you have been doing and hopefully getting some results from. LinkedIn long form posts are a great platform for “blogging” and communicating your ideas and thoughts to those within your network as well as your extended network on LinkedIn.  However, if you are only publishing to LinkedIn and doing nothing else, are you really getting the most out of LinkedIn long-form posts? I say “no”... and here’s why.

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Topics: Social Media, media, personal brand, professional services

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