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revenue operations

why b2b sales teams need marketing automation (text over image of a yellow chart with wooden cube blocks)

2 min read

Why B2B Sales Teams Need Marketing Automation to Drive Revenue

Picture of Shaye Smith Shaye Smith: June 3, 2025

In B2B currently, efficiency, alignment, and scalability aren’t just buzzwords—they’re requirements for growth. That’s why marketing automation is no...

sales performance marketing automation revenue operations
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key metrics for measuring b2b revenue operations

2 min read

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

Picture of Emily Hartzell Emily Hartzell: April 1, 2025

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...

revenue operations
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revenue operations efficiency checklist text over an image with a team looking at analytics on a whiteboard

2 min read

Revenue Operations Efficiency Checklist For A B2B Organization

Picture of Maryanne McWhirter Maryanne McWhirter: March 18, 2025

Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By...

revenue operations
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1 min read

5 Signs Your Sales And Marketing Teams Are Working In Silos (And How To Fix It)

Picture of Carly Knecht Carly Knecht: February 11, 2025

The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed...

sales and marketing alignment B2B marketing revenue operations
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