Occasionally we get the question, "Well, why do we need an inbound marketing agency if we have an in-house marketing department?" Good question. 

Inbound marketing agencies should not be competing with marketing departments; they should be partnering with them. This is how we do business differently at LeadG2. In fact, marketing and sales directors love us! We are an extension and an arm of their in-house marketing team that allows us to focus on areas we are experts in, and allows the marketing team to complete other vital marketing tasks. 

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

As we've shared here and here, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by HubSpot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, yesterday was day two of sessions and keynotes, and today, we're wrapping up the last day at #INBOUND18. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Thursday and Friday's sessions in this post. 

As we previously shared, the entire LeadG2 team is currently in Boston at INBOUND, an annual marketing and business conference hosted by Hubspot. Tuesday was opening night kicking us off with a keynote speech from Deepak Chopra, and yesterday was the first full day of sessions jam-packed with insightful information, industry updates, inspiring messages, and of course all things sales, marketing, and business. We've put together a few key takeaways that our staff found interesting, inspiring, or helpful from Tuesday's sessions in this post. 

It’s Tuesday, and while many of you are slowly starting your week after a long, holiday weekend, our entire team is in Boston for Hubspot's annual INBOUND conference. This year we’ve got 12 of our team members in town to learn and network with some of the industry’s best. At LeadG2, we put a huge focus on continued education and always staying up to date on the latest news, trends, and best practices that will help us service our clients. We’ve even spoken at this conference quite a few times in the past (including Managing Partner, Matt Sunshine, and General Manager, Dani Buckley).

It seems that Hubspot has exceeded expectations in the Marketing and Sales arenas, but there was one arena that complements these that they felt they were missing something: Service. Today, customers expect more, and meeting those expectations can be hard. But meeting those expectations also comes with reward: increasing satisfaction and keeping customers longer. In a world where the customer is in control, the key to growth is happy customers. They’ll stay longer, refer friends, and share with the world how much they love your company on social media. 

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.