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The LeadG2 Blog

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12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content strategy, content marketing, premium content, marketing strategy, annual planning, inbound marketing, blogging, blog strategy, blogging best practices

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: inbound marketing, content marketing, blogging, blogging best practices, blog strategy, blog

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blogging, blogging best practices, blog strategy, blog, inbound marketing, marketing strategy, marketing strategies and tactics

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

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Topics: blogging, blog strategy, content strategy, sales strategy, thought leadership

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: blog strategy, content strategy, content marketing, b2b, danibuckley

If a Picture is Worth 1,000 Words, then What is the Investment in That Picture Worth?

Posted by Shaye Smith

December 28, 2017

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do “they” know? Even more… if a picture REALLY is worth 1,000 words, then that picture is worth the investment, so why don’t more brands invest in great pictures?

By nature, humans are very visual. When processing visuals, we use 30% of our brains, and yet we only use 8% for touch and 3% for hearing. Research has found that after hearing information, people only remember 10% of it three days later, but they remember 65% of the information if a relevant image accompanies the information.

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Topics: inbound marketing, blog strategy

Where Should You Post Your Content?

Posted by Laura MacPherson

October 13, 2017

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on your website, not someone else's. But the way people consume content and look for information online is changing, and marketers need to change along with it.

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Topics: inbound marketing, blog strategy, lauramacpherson, media, professional services

Your Blog Content Doesn’t Matter—Unless You Want To Generate Leads

Posted by Dean Moothart

June 21, 2017

Today more and more businesses are enhancing their online presence with a blog. Marketers are discovering that a blog is great way to keep their websites fresh, continually attract new visitors, and generate new sales leads. However, you probably won’t see a significant and sustained increase in traffic by just adding a blog to your website. And even if you do, the visitors that you attract may not necessarily be ideal prospects for your business. Blogging, in and of itself, is not the solution to all your marketing objectives. An effective blog requires a well-thought-out content strategy and disciplined execution. The subject matter of the content that you write and publish does matter. It’s the content that dictates the success of your blog. 

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Topics: inbound marketing, blog strategy, deanmoothart

Three Biggest Mistakes B2B Companies Make in Blogging

Posted by Dean Moothart

May 3, 2017

Many business leaders and marketing professionals have recognized that blogging is an ideal way to communicate their unique perspective to customers and prospects. People who are actively exploring purchasing a product or service may not be willing to schedule a meeting with a sales person, but they will educate themselves about potential solutions by reading relevant content they find online. 

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Topics: blog strategy, deanmoothart

Inbound Marketing is More Than Just Business Blogging

Posted by Laura MacPherson

February 24, 2017

Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal way to attract prospects who are trying to decide what company to hire, because it helps to build trust even before the first conversation happens.

But although blogging is great, the real power comes when it’s integrated into an inbound marketing system. What if you were able to capture the contact information of the people visiting your blog? What if you were able to learn exactly what these people are interested in, so you would know what to write about? What if you had a way to lead them from reading your blog to making a purchase? Inbound marketing can do all these things.

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Topics: inbound marketing, blog strategy, lauramacpherson

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