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The LeadG2 Blog

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Avoid These 6 Mistakes To Keep Your Blog Beneficial to Your Brand and Strategy

Posted by Dean Moothart

February 5, 2019

A few years ago you started to blog. It went well. Your brain was fresh, and ideas for new articles flowed. But then life happened. You got busy at work, and you got busier at home. Before you knew what happened, your once-a-week blog update slowed to once-a-month. And then it slowed further to one new update every few months. And then you woke up one day and realized that you haven’t posted an update to your blog in over nine months. 

Lack of time is an easy excuse. However, I guarantee you that if your blog was producing the results you thought, it would, then you would find the time. Let’s be honest. It’s not really the lack of time. It’s the lack of results.

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Topics: content strategy, blog strategy, inbound marketing

CHECKLIST: Search Engine Optimization for Blog Posts

Posted by Shaye Smith

January 29, 2019

Does blogging help with SEO? 

Hubspot explains that, "Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site."

What are the benefits of blogging?

  • SEO
  • Thought Leadership
  • Education for Prospects and Customers
  • Attract Qualified Leads
  • Content for the Sales Process
  • Lead Nurturing
  • Lead Conversion
  • And MORE!

So, how can you utilize this tool to benefit your business? The expert team at LeadG2 has put together a list to help you optimize your blog posts for search. Use this checklist with each post you publish to help you increase your search rankings and drive quality leads to your site before your publish and distribute your posts

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Topics: SEO, blog strategy

"Where Should I Share My Blog?" 8 Ways to Distribute Your B2B Blog Content

Posted by Shaye Smith

January 9, 2019

As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With B2B marketers who use blogs saying that they get 67% more leads than those who don't, and companies who blog see 97% more links to their site than those who don't, it's clear that blogging should be a part of your B2B marketing strategy. 

So, do you really need to spend time to promote your blog? Isn’t the point of a blog to promote your website? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your products and services, but it needs strategic guidance to be successful in driving traffic and converting leads. Many industry experts preach the 80/20 rule when it comes to content and promotion, saying that 20% of your time should be spent creating content, and 80% of your time should be spent promoting it. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

When people ask us, "Where should I share my blog?" we suggest these eight free ways to distribute blog content. There are additional distribution channels that include paid promotion and advertising, but this list focuses on eight ways you can share you B2B blog content immediately that we've found successful for our clients and ourselves.

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Topics: blogging, blogging best practices, blog strategy, blog, inbound marketing, inbound sales, content strategy, content marketing

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content strategy, content marketing, premium content, marketing strategy, annual planning, inbound marketing, blogging, blog strategy, blogging best practices

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: inbound marketing, content marketing, blogging, blogging best practices, blog strategy, blog

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blogging, blogging best practices, blog strategy, blog, inbound marketing, marketing strategy, marketing strategies and tactics

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

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Topics: blogging, blog strategy, content strategy, sales strategy, thought leadership

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: blog strategy, content strategy, content marketing, b2b, danibuckley

If a Picture is Worth 1,000 Words, then What is the Investment in That Picture Worth?

Posted by Shaye Smith

December 28, 2017

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do “they” know? Even more… if a picture REALLY is worth 1,000 words, then that picture is worth the investment, so why don’t more brands invest in great pictures?

By nature, humans are very visual. When processing visuals, we use 30% of our brains, and yet we only use 8% for touch and 3% for hearing. Research has found that after hearing information, people only remember 10% of it three days later, but they remember 65% of the information if a relevant image accompanies the information.

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Topics: inbound marketing, blog strategy

Where Should You Post Your Content?

Posted by Laura MacPherson

October 13, 2017

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on your website, not someone else's. But the way people consume content and look for information online is changing, and marketers need to change along with it.

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Topics: inbound marketing, blog strategy, lauramacpherson, media, professional services

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