5 min read
Shaye Smith: February 15, 2024
59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported...
3 min read
Brent Tripp: February 1, 2024
So, you need to write another blog post. Let’s say that you already have a topic in mind. So, you know WHAT you’re going to write about, but have you...
2 min read
Isha Bell: December 5, 2023
Welcome to the dynamic world of content marketing! If you're in a B2B company looking to ramp up your blog post conversions, you're in the right...
3 min read
Maryanne McWhirter: October 16, 2023
Content for B2B blogs needs to be value-focused — quantity does not equal quality. Unless you’re a professional content writer, generating blog...
3 min read
Brent Tripp: June 1, 2023
Everyone needs a break. But, surprisingly, less than half of US workers use all of their vacation days every year! No one should be leaving any of...
4 min read
Isha Bell: October 14, 2022
As inbound marketing consultants, we regularly recommend to our clients that if they find an article that would be appealing to their target persona...
3 min read
David Robinson: June 15, 2022
Ideally, every blog is unique, reflecting the things that set you or your business apart. Regardless of how you approach that, there’s always...
2 min read
Maryanne McWhirter: November 18, 2021
Leads you generate through market that have not yet requested to talk to a salesperson (or some other bottom-of-the-funnel action) are still...
7 min read
Amanda Meade: November 15, 2021
Link building used to be about gaining as many links as possible, usually through a high volume of blogging. But things have changed, now you need to...
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