3 min read
Brent Tripp: October 30, 2025
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
Emily Hartzell: October 29, 2025
You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....
3 min read
Brent Tripp: October 16, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...
3 min read
Brent Tripp: October 9, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
2 min read
Brent Tripp: September 18, 2025
What Is Loop Marketing? Loop Marketing is HubSpot’s new go-to-market framework (introduced and emphasized heavily at this year’s INBOUND conference)...
3 min read
Shaye Smith: September 17, 2025
HubSpot’s Loop Marketing Playbook represents a major shift in how organizations approach marketing strategy. Combined with AI Engine Optimization...
4 min read
Emily Hartzell: September 9, 2025
What Happened at HubSpot's INBOUND 2025? HubSpot’s INBOUND 2025 Conference was one of the most transformative events in the company’s history....
3 min read
Stevie Stroecker: July 1, 2025
A strong USP is a strategic asset that can power your entire revenue operations (RevOps) strategy. But many companies struggle to activate their USPs...
2 min read
Maryanne McWhirter: June 24, 2025
Is your HubSpot portal living up to its full potential? Discover how a comprehensive audit can uncover hidden issues, optimize performance, and boost...
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