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The LeadG2 Blog

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Maryanne McWhirter

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"Our Industry Doesn’t Use Social Media" is No Longer an Excuse, and 4 Steps to Get Your Business on Social Media

Posted by Maryanne McWhirter

June 19, 2019

79% of the United States population has a social media profile. I really don’t even need to go further. I could end the post right here with this statistic. If 79% of the population is somewhere, do you want your business to be there? If you answered "yes," then your business, no matter the industry, should use social media. Simply being present and intentionally representing your brand, on a platform which 79% of the population lives, is beneficial. A strategic social media strategy can also play a major role in the success of your inbound marketing strategy.

How your business can successfully use social media is an entirely different conversation. Some industries have really seen obvious success on social media. To name a few: restaurants, retail, real estate, entertainment and fashion. Many of these industries have a visual product, yet all of them still require informative content to be effective. Yes, some industries are more effective than others with social media marketing, but with intentionality, effort, and commitment, any company, in any industry, can benefit from social media marketing.

check out the inbound marketing revenue impact calculator
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Topics: Social Media, inbound marketing, marketing strategy

I Think My Website is OK, But How Do I Know for Sure?

Posted by Maryanne McWhirter

April 24, 2019

We hear this a LOT. You regularly look at your website. You know how to navigate it. You update it when information changes or needs updating, but is it actually effective? Is your website doing its job? Does it represent your brand? Is it converting? What traffic are you seeing? What ROI are you seeing?

These are questions you should be asking to determine the effectiveness of your website. It’s time to stop thinking of how you see your website and time to start thinking of how your prospects experience your website. 

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Topics: inbound marketing, marketing strategy, website

Why Your Marketing Director Will Love Us

Posted by Maryanne McWhirter

March 7, 2019

Occasionally we get the question, "Well, why do we need an inbound marketing agency if we have an in-house marketing department?" Good question. 

Inbound marketing agencies should not be competing with marketing departments; they should be partnering with them. This is how we do business differently at LeadG2. In fact, marketing and sales directors love us! We are an extension and an arm of their in-house marketing team that allows us to focus on areas we are experts in, and allows the marketing team to complete other vital marketing tasks. 

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Topics: inbound marketing, HubSpot, Hiring an Agency

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

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