We hear this a LOT. You regularly look at your website. You know how to navigate it. You update it when information changes or needs updating, but is it actually effective? Is your website doing its job? Does it represent your brand? Is it converting? What traffic are you seeing? What ROI are you seeing?

These are questions you should be asking to determine the effectiveness of your website. It’s time to stop thinking of how you see your website and time to start thinking of how your prospects experience your website. 

Occasionally we get the question, "Well, why do we need an inbound marketing agency if we have an in-house marketing department?" Good question. 

Inbound marketing agencies should not be competing with marketing departments; they should be partnering with them. This is how we do business differently at LeadG2. In fact, marketing and sales directors love us! We are an extension and an arm of their in-house marketing team that allows us to focus on areas we are experts in, and allows the marketing team to complete other vital marketing tasks. 

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.