How AI Levels the Playing Field for Smaller Teams Against Big Competitors

In the almost two years since OpenAI launched ChatGPT, AI has firmly entrenched itself as a major buzzword and a largely overblown panic. Many businesses and workers were concerned about the loss of jobs and upending of industry that it would bring, which hasn’t come to pass yet. Despite its initial shock, it’s nestled its way into our daily lives as another tool to manage business processes.

In this post, we’ll discuss how companies can utilize AI to streamline tasks and increase efficiencies so you can achieve more with less and compete with bigger entities.

How to Use AI to Punch Above Your Weight

What AI offers many businesses (and individuals) is the ability to do more with less. By no means is it capable of mimicking human thought and creativity, but it can streamline tasks so your operation can be managed more with a smaller crew.

Before diving in, let’s note that AI doesn’t necessarily refer to things like ChatGPT. Many programs use AI features that could be useful to your company beyond using a large language model like ChatGPT. Keep an eye out and an open mind for other tools that may work better with your industry.

Now, with that, let’s look at some of the ways AI can help your company level the playing field.

Automate Repetitive and Time-Consuming Tasks

AI can automate mundane and repetitive tasks, allowing employees to focus more on the important tasks that require more critical thinking. Get these critical but mundane tasks out of the way quickly to leave more time and energy to put toward what really matters.

Even if your company has fewer employees, you can empower your people to maintain high efficiency and accuracy.

Conduct Data Analysis and Gather Insights

AI systems can process massive amounts of data quickly, offering insights and trends that can inform business decisions without the need for a large analytics team.

You can use this as part of your market research or other studies within your industry. Often, you’ll be able to find programs that can handle this for you, letting you leverage their software without having to make any proprietary technology.

Offer Customer Service Solutions

Through chatbots and virtual assistants, AI provides cost-effective, 24/7 customer support, reducing the reliance on a large customer service workforce. While it’s critical to have people answer the phone and speak one-on-one with your customers, not every issue needs that customized service.

Make it easier for customers to find solutions to small issues online or seek help during off hours.

Improved Marketing Strategies

AI tools help in personalizing marketing efforts by analyzing customer data and behaviors, enabling smaller companies to target their audience as effectively as larger firms.

Tools like HubSpot have incorporated a variety of AI functions into their programs, which you can use to conduct lead generation and make bulk marketing emails that will get personally addressed to relevant customers.

Make Your People More Productive

AI-powered apps and tools increase employee productivity by automating routine processes and allowing workers to focus on more strategic tasks or brainstorm creative tasks. Large-language models like ChatGPT can be very helpful because they can provide a starting point or help outline a structure when developing ideas for creative projects or programs.

Any relevant software that helps your people streamline tasks and work faster will have a huge impact on your company, whether you’re trying to develop a new marketing campaign, updating instructional guides, or organizing data backlogs.

Make Selective Use of AI to Increase Competitiveness

AI shouldn’t replace anyone altogether, but it can make your staff more efficient in their roles. Adopting AI programs can help people complete complex tasks with less stress or remove repetitive, redundant tasks that take up time without adding value.

However you choose to adopt it, make sure to find a way to fit and enhance your company. Bringing it into the fold just to use something high-tech may be an unnecessary flash.