HubSpot for Media Companies
How media organizations use HubSpot to generate qualified leads, manage complex revenue models, and align marketing, sales, and service teams for sustainable growth.
Media companies operate in a fast-changing, revenue-driven environment where advertising sales, sponsorships, digital products, and audience engagement all intersect. Media organizations sell to multiple buyer types, manage long and recurring sales cycles, and often juggle fragmented systems across sales, marketing, and operations.
LeadG2 helps media companies use HubSpot as a centralized revenue platform — not just a CRM. As a HubSpot Diamond Solutions Partner, LeadG2 works with media organizations to design, implement, and optimize HubSpot around the realities of media sales, marketing, and revenue growth.
Common Marketing & Sales Challenges for Media Companies
Media organizations face challenges that traditional CRM and marketing systems often struggle to support. Without a unified platform and strategy, these challenges make it difficult to scale revenue and maintain consistency across teams.
Some of the most common challenges include:
Managing multiple revenue streams and product offerings
Long and recurring ad sales cycles with multiple stakeholders
Limited visibility into pipeline health and forecasting accuracy
Disconnected systems across sales, marketing, and operations
Difficulty tying audience engagement and marketing activity to revenue
Educating buyers on integrated revenue solutions vs. ads
How LeadG2 Helps Media Companies Grow Smarter with HubSpot
LeadG2 partners with media organizations to build HubSpot around how media teams actually sell, market, and manage revenue. Our approach focuses on outcomes, not just technology.
HubSpot Onboarding & CRM Implementation for Media Companies
LeadG2 designs and implements HubSpot CRM specifically for media sales models, including:
- Custom deal stages aligned to advertising and sponsorship sales cycles
- CRM structures that support multiple products and revenue streams
- Scalable architecture built to support long-term growth
The result is a CRM that reflects how media teams operate day-to-day.
Marketing Automation & Audience-Driven Lead Generation
Media marketing requires clear targeting, strong storytelling, and consistent engagement. LeadG2 helps media companies use HubSpot to:
- Capture and nurture leads from digital properties and campaigns
- Align audience engagement data with sales activity
- Automate follow-up without sacrificing personalization
- Connect marketing campaigns directly to revenue outcomes
This allows media teams to move beyond disconnected tools and operate from a single source of truth.
Sales Enablement & Revenue Visibility
LeadG2 helps media sales teams use HubSpot to focus on the right opportunities and improve forecasting accuracy. This includes:
- Sales enablement tools that support consultative ad sales
- Automated task management and follow-up
- Dashboards that provide real-time insight into pipeline and revenue performance
Leadership gains the visibility needed to make confident, data-driven decisions.
Ongoing HubSpot Consulting & Optimization
As media organizations evolve, HubSpot must evolve with them. LeadG2 provides ongoing consulting to help media companies:
- Improve adoption across sales and marketing teams
- Optimize workflows and reporting as revenue models change
- Align teams around shared performance goals
This ensures HubSpot continues to support growth as the business scales.
How Media Companies Use HubSpot to Drive Revenue Growth
When implemented correctly, HubSpot becomes a powerful revenue platform for media organizations. Media companies use HubSpot to:
- Track advertising, sponsorship, and digital product opportunities in one system
- Manage recurring and multi-month sales processes with automation
- Align marketing activity with closed-won revenue
- Improve collaboration between sales, marketing, and leadership
- Gain clear visibility into forecasting and performance
HubSpot becomes the system that connects audience engagement, sales execution, and revenue results.
In short, HubSpot helps media companies:
- Centralize revenue tracking across products
- Improve forecasting accuracy
- Align marketing and sales around performance
- Increase visibility for leadership
Why Media Companies Choose LeadG2
Media organizations choose LeadG2 because we combine HubSpot expertise with deep revenue strategy.
LeadG2 doesn’t just implement HubSpot. We help media companies use it to perform.
Extensive experience with complex, multi-product sales models
A sales-first mindset rooted in The Center for Sales Strategy ecosystem
A proven ability to turn HubSpot into a driver of measurable revenue growth
Proven Results with Media Organizations
LeadG2 has helped media companies improve revenue visibility, operational efficiency, and sales performance by:
- Creating clarity across advertising and sponsorship pipelines
- Increasing adoption of CRM tools across sales teams
- Connecting marketing activity directly to revenue outcomes
Our focus is always on results that support sustainable growth.
Don't Just Take Our Word For It
Hear from one of our awesome clients firsthand about their experience with LeadG2.
I can't imagine being a media company today and not having an inbound marketing program. It has established us as a marketing leader when it comes to media in both our markets.
Double Digit Growth - Partnering with LG2! Working with the LeadG2 team has been an exceptionally rewarding experience for our organization. Their dedication to our campaigns and commitment to our success has set a new standard for partnership. Their outstanding communication skills and proactive approach have ensured that every aspect of our collaboration runs smoothly and effectively. Their willingness to go above and beyond has been a key driver in our growth, resulting in double-digit increases in lead generation revenue. The close collaboration we’ve fostered with them has empowered our team, provided strategic insight, and driven significant results. Simply put, we couldn’t do it without them. If you're seeking a partner that prioritizes your business’s growth and truly invests in your success, the LeadG2 team are unparalleled.
A True Extension of Our Team! Over the course of several years, we have built a great amount of trust with our partners at LeadG2. With their help, beginning with the launch of a new B2B-focused website, we have dramatically increased our web presence and ability to interact with existing customers and prospective clients with educational content and unique audience opportunities. This long-term approach has started to show great results while we also leverage their expertise to make short term gains via improved sales enablement, customer outreach sequences, optimized lead management practices and more. LeadG2 is a true partner and the attention to detail in their ongoing analysis and optimization of our efforts is what I would expect from on-staff team members. This fact, coupled with their content creation abilities and strategic insights, make the team a highly-valued extension of our marketing organization.
You HAVE to Work with them... I wholeheartedly recommend LEADG2. Their knowledge of the sales/marketing process is top rate, and their level of customer service is amazing. They have always been very responsive to my questions and have gone the extra mile to make sure I have the answers I need. Based on my experience with LEADG2, I am confident that you’ll have a positive experience working with them.
You have to have buy-in from sales team and sales management and in order to incorporate this into the sales process. You don’t have to start with comprehension but start with compliance and they will get it later once they see it in action.
The Best! We are going on our 3rd year with LeadG2 and I cannot say enough good things about our experience! When we first started working with them, we literally had no inbound strategy and they were able to help us develop a plan that fit what we wanted. I personally love how hands-on they are with helping us come up with ideas and customizing things to fit exactly our needs. They've also been amazing at incorporating things we already do at Zimmer in to our inbound strategy so they work even better for us. I have been so excited to see how we've grown and how much business we've received just from our inbound marketing and all the ideas LeadG2 were able to help us with. We have sold leads that have came in that we would never have dreamed of calling on in the first place. LeadG2 has definitely helped us strengthen our brand among our clients and potential prospects, they have really helped us become that thought leader in our industry.
Frequently Asked Questions About Media Companies & HubSpot
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How do media companies use HubSpot?
Media companies use HubSpot to manage advertising and sponsorship pipelines, automate follow-up, track revenue across products, and align marketing and sales activity. -
Can HubSpot support multiple revenue streams for media organizations?
Yes. HubSpot can be configured to support advertising, sponsorships, digital products, and recurring revenue models within a single platform. -
Why is CRM alignment important for media sales teams?
Alignment ensures sales teams have accurate pipeline visibility, consistent follow-up, and reliable forecasting — all critical for revenue performance. -
Why should media companies work with a HubSpot Diamond Partner?
A Diamond Partner brings deep platform expertise and strategic guidance, ensuring HubSpot is implemented in a way that supports complex media revenue models. -
How long does it take to see results from HubSpot in a media organization?
Many media organizations see improvements in visibility and efficiency within the first few months, with revenue impact increasing as adoption grows.
Resources for Media Sales & Marketing Leaders
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3 Sales Enablement Challenges Media Companies Face in 2025 — And How to Overcome Them
May 6, 2025 by Isha Bell
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B2B Marketing Tactics That Every Media Company Needs to Embrace in 2025
Apr 29, 2025 by Carly Knecht
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How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself
May 11, 2023 by LeadG2
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