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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

Picture of Brent Tripp Brent Tripp: April 10, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them...

case studies podcasts build trust
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Becoming a Thought Leader: How to Build Trust in B2B Relationships

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

Picture of Brent Tripp Brent Tripp: April 3, 2025

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

thought leadership B2B marketing podcasts build trust
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